Rascasse Audience Intelligence

Perspiration Audience in United States

A data profile of the people who buy, follow and care about Perspiration in United States — modelled from more than twelve digital signal sources. Perspiration has an estimated audience of 15,392,843 people in United States.

#1536among Topic in United States#89in Health

The average Perspiration fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Brassiere, Fabletics, Waist, with strongest over-indexing on Brassiere (1.5× the country average).

Demographically, the Perspiration audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Sports Activity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Perspiration fan in United States is more female, around 41.1 years old, with strong Sports Activity tendencies and a notable affinity for Brassiere.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Perspiration profile in United States.

Audience size
15.4M
in United States
Gender
69.8%♀
30.2% male
Age
41.1
average years
Country rank
#2261
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Perspiration fans

69.8% are female, 30.2% are male, average age 41.1.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Perspiration audience in United States
MetricValue
Female69.8%
Male30.2%
Average age41.1
Estimated audience size15,392,843
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Perspiration audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

27.0%

of the worldwide Perspiration audience comes from United States.

Worldwide audience distribution share by country for Perspiration
CountryShare
United States27.0%
Taiwan5.6%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Perspiration audience in United States is strongest.

Fig. 05

Top regions by affinity

Perspiration fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~100K1.72×
02California~2.5M1.52×
03Iowa~200K1.40×
04Idaho~100K1.38×
05Texas~2M1.35×
06Georgia~600K1.33×
07Colorado~300K1.32×
08Arizona~400K1.25×
09Illinois~600K1.21×
10Indiana~300K1.17×
11Oklahoma~200K1.17×
12Nevada~200K1.17×
13Florida~1M1.16×
14New Jersey~500K1.16×
15Kansas~100K1.15×
16Hawaii~70K1.09×
17North Carolina~500K1.08×
18Minnesota~200K1.05×
19New York~900K1.04×
20South Dakota~40K1.03×
21Virginia~400K1.00×
22Utah~100K1.00×
23Louisiana~200K0.99×
24Michigan~400K0.98×
25Connecticut~100K0.97×
26North Dakota~30K0.96×
27Arkansas~100K0.95×
28Kentucky~200K0.94×
29Maryland~200K0.93×
30Mississippi~100K0.93×
31Alabama~200K0.92×
32Delaware~40K0.92×
33Alaska~30K0.92×
34Missouri~200K0.90×
35South Carolina~200K0.90×
36West Virginia~60K0.90×
37Wisconsin~200K0.89×
38New Mexico~70K0.88×
39Montana~40K0.87×
40Vermont~20K0.87×
41Pennsylvania~400K0.85×
42Tennessee~300K0.85×
43Washington~300K0.84×
44Rhode Island~40K0.84×
45Ohio~400K0.83×
46New Hampshire~50K0.82×
47Maine~50K0.82×
48Washington, District of Columbia~40K0.81×
49Oregon~100K0.80×
50Massachusetts~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Perspiration, United States
0.78×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Perspiration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Perspiration audience
#·InterestCategoryAffinity×
01Skin-tight garmentFashion & Accessoires3.29×
02Fitness appSports2.24×
03AxillaHealth2.18×
04ShaperFashion & Accessoires1.94×
05WaistHealth1.93×
06Sports braFashion & Accessoires1.77×
07Foundation garmentFashion & Accessoires1.70×
08Compression garmentHealth1.70×
09DumbbellSports1.65×
10EnduranceSports1.58×
11EverlaneFashion & Accessoires1.57×
12SpanxFashion & Accessoires1.57×
13Push-upSports1.55×
14Squat (exercise)Sports1.54×
15Tough MudderSports1.54×
16Princess PollyFashion & Accessoires1.52×
17Obstacle courseSports1.52×
18FableticsFashion & Accessoires1.51×
19DeodorantBeauty & Wellness1.51×
20BrassiereFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Perspiration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Perspiration audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.14×
CreativityOPEN1.00×
Price SensitivityPREMIUM0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Perspiration audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.77×
TravellingTHRILL0.78×
TraditionCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Perspiration have in United States?

Perspiration has an estimated audience of 15,392,843 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Perspiration fans?

69.8% of Perspiration fans are female, 30.2% are male, with an average age of 41.1 years.

03

Which brands do Perspiration fans like most?

Perspiration fans show strongest brand affinity for Brassiere (1.5×), Fabletics (1.51×), and Waist (1.93×) over the country average.

04

Where do Perspiration fans live in United States?

Perspiration fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Perspiration fans also like?

Beyond Perspiration itself, the audience over-indexes on Fabletics (1.51×), Waist (1.93×), Shaper (1.94×), and Skin-tight garment (3.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Perspiration audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Perspiration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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