Perspiration Audience in United States

Perspiration logo

Perspiration has an estimated audience of 15,392,843 people in United States. 69.8% are female, 30.2% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Brassiere, Fabletics, Waist, Shaper, Skin-tight garment.

The average Perspiration fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Brassiere, Fabletics, Waist, with strongest over-indexing on Brassiere (1.5× the country average). Demographically, the Perspiration audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Perspiration fans

Demographic split for Perspiration audience in United States
MetricValue
Female69.8%
Male30.2%
Average age41.1
Estimated audience size15,392,843

Audience persona

The typical Perspiration fan in United States is more female, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Brassiere.

Top regions in United States

Top regions ranked by reach for Perspiration in United States
RegionReachAffinity
California2,643,3811.56×
Texas1,736,3081.31×
Florida1,276,6011.23×
New York891,2121.04×
Georgia676,2031.43×
Illinois640,3581.25×
North Carolina477,2121.03×
Pennsylvania457,4630.88×
New Jersey448,5691.15×
Arizona421,1891.34×
Virginia412,6571.1×
Ohio406,6490.86×
Michigan392,8230.98×
Indiana336,6251.2×
Colorado307,7211.27×
Washington269,2680.87×
Tennessee258,7470.84×
Maryland255,2900.96×
Minnesota243,1771.1×
Massachusetts240,0430.79×
Missouri227,1380.92×
South Carolina211,5850.91×
Louisiana200,7991.01×
Alabama196,7500.91×
Wisconsin193,3780.84×
Iowa192,6651.52×
Oklahoma192,1681.12×
Nevada184,3141.24×
Kentucky167,4710.87×
Kansas145,8051.2×
Nebraska139,7561.81×
Oregon139,1660.79×
Utah136,9960.99×
Connecticut135,4190.88×
Idaho118,5871.54×
Arkansas117,5330.93×
Mississippi115,2450.91×
Hawaii71,8841.09×
New Mexico63,3490.82×
West Virginia56,7430.79×
New Hampshire37,9650.63×
Washington, District of Columbia35,3370.76×
South Dakota34,8020.98×
Delaware34,6540.82×
Maine34,6030.63×
Rhode Island31,2290.64×
Montana28,2070.66×
North Dakota27,8220.88×
Alaska23,8420.72×
Vermont14,6900.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Perspiration audience
BrandAffinityCategory
Brassiere1.5×Food & Beverages
Fabletics1.51×Fashion & Accessoires
Waist1.93×Health
Shaper1.94×Fashion & Accessoires
Skin-tight garment3.29×Fashion & Accessoires
Foundation garment1.7×Fashion & Accessoires
Deodorant1.51×Beauty & Wellness
Squat (exercise)1.54×Sports
Push-up1.55×Sports
Sports bra1.77×Fashion & Accessoires
Everlane1.57×Fashion & Accessoires
Princess Polly1.52×Fashion & Accessoires
Fitness app2.24×Sports
Endurance1.58×Sports
Obstacle course1.52×Sports
Dumbbell1.65×Sports
Compression garment1.7×Health
Tough Mudder1.54×Sports
Spanx1.57×Fashion & Accessoires
Axilla2.18×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Perspiration audience
TraitClusterScore
ExtroversionTHRILL1.51
Healthy LifestyleBALANCE1.29
SustainabilityBALANCE1.22
IndulgenceJOY1.22
Sports ActivityPOWER1.2
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Perspiration
CountryShare
United States27.0%
Taiwan5.6%
United Kingdom4.9%

See Perspiration audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Perspiration have in United States?

Perspiration has an estimated audience of 15,392,843 people in United States, concentrated in California and Texas.

What is the gender split and age of Perspiration fans?

69.8% of Perspiration fans are female, 30.2% are male, with an average age of 41.1 years.

Which brands do Perspiration fans like most?

Perspiration fans show strongest brand affinity for Brassiere (1.5×), Fabletics (1.51×), and Waist (1.93×) over the country average.

Where do Perspiration fans live in United States?

Perspiration fans in United States are most concentrated in California (reach 2,643,381), Texas (reach 1,736,308), and Florida (reach 1,276,601). These three regions account for the largest share of the active audience.

What other brands do Perspiration fans also like?

Beyond Perspiration itself, the audience over-indexes on Fabletics (1.51×), Waist (1.93×), Shaper (1.94×), and Skin-tight garment (3.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Perspiration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.