Axilla Audience in United States

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Axilla has an estimated audience of 2,533,375 people in United States. 81.6% are female, 18.4% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Who Wants to Be a Millionaire?, Historic site, Home equity, Goop, JDSU.

The average Axilla fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Who Wants to Be a Millionaire?, Historic site, Home equity, with strongest over-indexing on Who Wants to Be a Millionaire? (17.82× the country average). Demographically, the Axilla audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Axilla fans

Demographic split for Axilla audience in United States
MetricValue
Female81.6%
Male18.4%
Average age39.4
Estimated audience size2,533,375

Audience persona

The typical Axilla fan in United States is more female, around 39.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Who Wants to Be a Millionaire?.

Top regions in United States

Top regions ranked by reach for Axilla in United States
RegionReachAffinity
California275,8670.99×
Texas214,8830.99×
Florida168,6820.98×
New York136,9170.97×
Pennsylvania80,8700.95×
Illinois78,9830.94×
Ohio78,1471×
Georgia76,6620.98×
North Carolina70,2270.92×
Virginia65,1881.06×
Michigan64,1810.97×
New Jersey57,2790.89×
Tennessee52,4271.03×
Massachusetts48,8570.98×
Washington48,6950.96×
Arizona47,8420.92×
Indiana42,8680.93×
Missouri42,6601.04×
Alabama37,6801.06×
Louisiana37,4291.15×
Maryland37,0020.85×
Wisconsin36,3690.95×
Minnesota36,1581×
South Carolina36,1160.95×
Kentucky35,4271.12×
Colorado35,2370.88×
Oklahoma30,6151.09×
Oregon30,5141.05×
Mississippi27,3271.31×
Connecticut25,4591×
Arkansas24,2771.16×
Iowa21,5041.03×
Nevada20,6790.84×
Kansas20,6691.04×
Utah19,3250.85×
West Virginia14,4311.22×
Nebraska13,0441.03×
Idaho12,4830.98×
New Mexico12,4260.98×
Hawaii11,3201.04×
New Hampshire9,7830.98×
Maine9,5141.05×
Rhode Island9,0471.12×
South Dakota7,0191.2×
Montana6,8330.97×
Delaware6,3130.9×
Alaska6,1521.14×
North Dakota5,8031.12×
Washington, District of Columbia5,4980.72×
Vermont4,7531.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Axilla audience
BrandAffinityCategory
Who Wants to Be a Millionaire?17.82×Movies & TV
Historic site6.13×Arts & Culture
Home equity1.63×Home & Garden
Goop4.31×Internet & Social Media
JDSU2.45×Business & Career
Fairy godmother5.83×Literature
Governor of Michigan5.75×Politics & Society
Israel1.54×Travel & Leisure
Grinch2.56×Movies & TV
Vocal harmony2.77×Music & Radio
Hibachi4.7×Food & Beverages
Staycation1.83×Home & Garden
Wok3.52×Food & Beverages
Mothercare1.66×Kids & Family
Google Home3.3×Technology & Electronics
headspace4.72×Health
Jesse Plemons1.73×Movies & TV
Cherish (group)5.46×Music & Radio
Hipster4.78×Politics & Society
Queens College, City University of New York3.57×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Axilla audience
TraitClusterScore
Price SensitivityPREMIUM1.33
ExtroversionTHRILL1.26
IndulgenceJOY1.24
Urban LifestyleOPEN1.1
Healthy LifestyleBALANCE1.09
CreativityOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for Axilla
CountryShare
United States14.9%
Thailand8.0%
Philippines5.1%

See Axilla audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Axilla have in United States?

Axilla has an estimated audience of 2,533,375 people in United States, concentrated in California and Texas.

What is the gender split and age of Axilla fans?

81.6% of Axilla fans are female, 18.4% are male, with an average age of 39.4 years.

Which brands do Axilla fans like most?

Axilla fans show strongest brand affinity for Who Wants to Be a Millionaire? (17.82×), Historic site (6.13×), and Home equity (1.63×) over the country average.

Where do Axilla fans live in United States?

Axilla fans in United States are most concentrated in California (reach 275,867), Texas (reach 214,883), and Florida (reach 168,682). These three regions account for the largest share of the active audience.

What other brands do Axilla fans also like?

Beyond Axilla itself, the audience over-indexes on Historic site (6.13×), Home equity (1.63×), Goop (4.31×), and JDSU (2.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Axilla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.