Waist Audience in United States

Waist has an estimated audience of 11,043,317 people in United States. 62.2% are female, 37.8% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Lace wig, Hair iron, Eyelash extensions, Lingerie, Boutiques.

The average Waist fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lace wig, Hair iron, Eyelash extensions, with strongest over-indexing on Lace wig (2.75× the country average). Demographically, the Waist audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Waist fans

Demographic split for Waist audience in United States
MetricValue
Female62.2%
Male37.8%
Average age37.9
Estimated audience size11,043,317

Audience persona

The typical Waist fan in United States is more female, around 37.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Lace wig.

Top regions in United States

Top regions ranked by reach for Waist in United States
RegionReachAffinity
California1,968,6441.62×
Texas1,474,4201.55×
Florida926,6921.24×
New York831,8561.35×
Georgia423,1971.24×
Illinois407,6141.11×
North Carolina349,2381.05×
Pennsylvania338,0040.91×
New Jersey337,5071.2×
Ohio306,8220.9×
Virginia300,7371.12×
Arizona299,9361.33×
Michigan269,5040.93×
Washington259,4401.17×
Massachusetts245,6581.13×
Maryland227,7301.2×
Tennessee201,0940.91×
Indiana189,2190.94×
Alabama168,9571.1×
Missouri159,9060.9×
South Carolina152,1470.92×
Minnesota149,8420.95×
Louisiana146,3071.03×
Colorado144,4190.83×
Wisconsin138,2050.83×
Kentucky136,9070.99×
Nevada131,3751.23×
Oregon130,4671.03×
Oklahoma127,2721.04×
Connecticut110,9861×
Utah96,6280.98×
Mississippi95,0941.05×
Arkansas93,4751.03×
Kansas79,7690.92×
Iowa73,6500.81×
Hawaii61,1201.29×
New Mexico57,8671.04×
Nebraska47,6520.86×
Idaho47,1610.85×
West Virginia37,6280.73×
New Hampshire31,5480.73×
Rhode Island31,4890.9×
Washington, District of Columbia31,1730.94×
Maine28,6140.72×
Delaware26,6870.88×
Alaska26,3621.12×
South Dakota19,9570.78×
Montana18,7950.61×
North Dakota17,0470.75×
Vermont12,2050.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waist audience
BrandAffinityCategory
Lace wig2.75×Beauty & Wellness
Hair iron3.21×Beauty & Wellness
Eyelash extensions3.05×Beauty & Wellness
Lingerie2.34×Fashion & Accessoires
Boutiques1.56×Fashion & Accessoires
Nordstrom1.73×Shopping
Formal wear3.87×Fashion & Accessoires
Skin care1.75×Beauty & Wellness
Hair straightening2.48×Beauty & Wellness
Cast-iron cookware4.82×Home & Garden
Jumpsuit3.97×Fashion & Accessoires
essie13.68×Beauty & Wellness
Fragrances1.6×Beauty & Wellness
Handbags1.72×Fashion & Accessoires
Dentistry2.04×Business & Career
Personal care1.63×Health
Hair coloring2.23×Beauty & Wellness
Black Friday (shopping)1.7×Shopping
Hair conditioner2.32×Beauty & Wellness
Designer clothing2.39×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waist audience
TraitClusterScore
Price SensitivityPREMIUM1.41
Design AffinityPREMIUM1.36
CreativityOPEN1.3
ExtroversionTHRILL1.25
Sports ActivityPOWER1.22
Luxury OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Waist
CountryShare
United States24.4%
Thailand5.5%
Taiwan4.7%

See Waist audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Waist have in United States?

Waist has an estimated audience of 11,043,317 people in United States, concentrated in California and Texas.

What is the gender split and age of Waist fans?

62.2% of Waist fans are female, 37.8% are male, with an average age of 37.9 years.

Which brands do Waist fans like most?

Waist fans show strongest brand affinity for Lace wig (2.75×), Hair iron (3.21×), and Eyelash extensions (3.05×) over the country average.

Where do Waist fans live in United States?

Waist fans in United States are most concentrated in California (reach 1,968,644), Texas (reach 1,474,420), and Florida (reach 926,692). These three regions account for the largest share of the active audience.

What other brands do Waist fans also like?

Beyond Waist itself, the audience over-indexes on Hair iron (3.21×), Eyelash extensions (3.05×), Lingerie (2.34×), and Boutiques (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Waist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.