Waist Audience in United States

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Waist has an estimated audience of 11,043,317 people in United States. 62.2% are female, 37.8% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Product design, UK garage, Julius Caesar (play), Stamp collecting.

The average Waist fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Product design, UK garage, with strongest over-indexing on Bank account (2.95× the country average). Demographically, the Waist audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Waist fans

Demographic split for Waist audience in United States
MetricValue
Female62.2%
Male37.8%
Average age37.9
Estimated audience size11,043,317

Audience persona

The typical Waist fan in United States is more female, around 37.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Waist in United States
RegionReachAffinity
California1,968,6441.62×
Texas1,474,4201.55×
Florida926,6921.24×
New York831,8561.35×
Georgia423,1971.24×
Illinois407,6141.11×
North Carolina349,2381.05×
Pennsylvania338,0040.91×
New Jersey337,5071.2×
Ohio306,8220.9×
Virginia300,7371.12×
Arizona299,9361.33×
Michigan269,5040.93×
Washington259,4401.17×
Massachusetts245,6581.13×
Maryland227,7301.2×
Tennessee201,0940.91×
Indiana189,2190.94×
Alabama168,9571.1×
Missouri159,9060.9×
South Carolina152,1470.92×
Minnesota149,8420.95×
Louisiana146,3071.03×
Colorado144,4190.83×
Wisconsin138,2050.83×
Kentucky136,9070.99×
Nevada131,3751.23×
Oregon130,4671.03×
Oklahoma127,2721.04×
Connecticut110,9861×
Utah96,6280.98×
Mississippi95,0941.05×
Arkansas93,4751.03×
Kansas79,7690.92×
Iowa73,6500.81×
Hawaii61,1201.29×
New Mexico57,8671.04×
Nebraska47,6520.86×
Idaho47,1610.85×
West Virginia37,6280.73×
New Hampshire31,5480.73×
Rhode Island31,4890.9×
Washington, District of Columbia31,1730.94×
Maine28,6140.72×
Delaware26,6870.88×
Alaska26,3621.12×
South Dakota19,9570.78×
Montana18,7950.61×
North Dakota17,0470.75×
Vermont12,2050.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waist audience
BrandAffinityCategory
Bank account2.95×Business & Career
Product design1.58×Business & Career
UK garage2.79×Music & Radio
Julius Caesar (play)2.98×
Stamp collecting2.04×Home & Garden
Women's empowerment1.78×Politics & Society
Tierra Cali2.83×Travel & Leisure
Brooklyn College4.12×Business & Career
CAC 401.71×Business & Career
Meals on Wheels1.76×Food & Beverages
Isometric exercise2.66×Sports
Fast Five2.4×Movies & TV
Certified diabetes educator3.91×Business & Career
CAC 401.54×Business & Career
Cachorro1.55×Pets & Animals
Commercial mortgage1.73×Business & Career
Tierra caliente1.94×Travel & Leisure
Ludo (board game)2.67×Games
Software widget3.52×Technology & Electronics
Buying a House1.52×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waist audience
TraitClusterScore
Price SensitivityPREMIUM1.41
Design AffinityPREMIUM1.36
CreativityOPEN1.3
ExtroversionTHRILL1.25
Sports ActivityPOWER1.22
Luxury OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Waist
CountryShare
United States24.4%
Thailand5.5%
Taiwan4.7%

See Waist audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Waist have in United States?

Waist has an estimated audience of 11,043,317 people in United States, concentrated in California and Texas.

What is the gender split and age of Waist fans?

62.2% of Waist fans are female, 37.8% are male, with an average age of 37.9 years.

Which brands do Waist fans like most?

Waist fans show strongest brand affinity for Bank account (2.95×), Product design (1.58×), and UK garage (2.79×) over the country average.

Where do Waist fans live in United States?

Waist fans in United States are most concentrated in California (reach 1,968,644), Texas (reach 1,474,420), and Florida (reach 926,692). These three regions account for the largest share of the active audience.

What other brands do Waist fans also like?

Beyond Waist itself, the audience over-indexes on Product design (1.58×), UK garage (2.79×), Julius Caesar (play) (2.98×), and Stamp collecting (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Waist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.