Rascasse Audience Intelligence

Waist Audience in United States

A data profile of the people who buy, follow and care about Waist in United States — modelled from more than twelve digital signal sources. Waist has an estimated audience of 11,043,317 people in United States.

#2109among Topic in United States#138in Health

The average Waist fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Formal wear, Black Friday (shopping), Hair iron, with strongest over-indexing on Formal wear (4.35× the country average).

Demographically, the Waist audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Waist fan in United States is more female, around 37.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Formal wear.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waist profile in United States.

Audience size
11M
in United States
Gender
62.2%♀
37.8% male
Age
37.9
average years
Country rank
#3241
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waist fans

62.2% are female, 37.8% are male, average age 37.9.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Waist audience in United States
MetricValue
Female62.2%
Male37.8%
Average age37.9
Estimated audience size11,043,317
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Waist audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3919%
40-4921%
50+18%
Fig. 04

Worldwide distribution

24.4%

of the worldwide Waist audience comes from United States.

Worldwide audience distribution share by country for Waist
CountryShare
United States24.4%
Thailand5.5%
Taiwan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waist audience in United States is strongest.

Fig. 05

Top regions by affinity

Waist fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.50×
02Texas~1.5M1.43×
03Arizona~300K1.28×
04New York~800K1.27×
05Hawaii~60K1.26×
06Nevada~100K1.22×
07Florida~900K1.20×
08Georgia~400K1.20×
09Maryland~200K1.20×
10Alaska~30K1.16×
11New Jersey~300K1.15×
12Washington~300K1.14×
13Alabama~200K1.11×
14Massachusetts~200K1.10×
15Virginia~300K1.08×
16Mississippi~100K1.07×
17Illinois~400K1.06×
18Louisiana~200K1.06×
19Oklahoma~100K1.05×
20New Mexico~60K1.04×
21Oregon~100K1.03×
22Connecticut~100K1.03×
23Arkansas~90K1.03×
24North Carolina~300K1.01×
25Kentucky~100K0.99×
26Utah~100K0.97×
27Rhode Island~30K0.96×
28Washington, District of Columbia~30K0.96×
29Kansas~80K0.94×
30Delaware~30K0.94×
31Michigan~300K0.93×
32Indiana~200K0.93×
33Minnesota~100K0.93×
34Pennsylvania~300K0.91×
35Tennessee~200K0.91×
36South Carolina~200K0.91×
37Nebraska~50K0.91×
38Missouri~200K0.90×
39Ohio~300K0.88×
40South Dakota~20K0.88×
41Idaho~50K0.87×
42North Dakota~20K0.87×
43Iowa~80K0.85×
44Wisconsin~100K0.84×
45West Virginia~40K0.83×
46Colorado~100K0.82×
47New Hampshire~30K0.80×
48Maine~30K0.80×
49Vermont~20K0.79×
50Montana~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Waist, United States
0.73×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waist audience
#·InterestCategoryAffinity×
01Slim-fit pantsFashion & Accessoires4.41×
02Formal wearFashion & Accessoires4.35×
03JumpsuitFashion & Accessoires3.60×
04MelaninBeauty & Wellness3.54×
05AerobicsSports3.17×
06Teyana TaylorMovies & TV2.87×
07Hair ironBeauty & Wellness2.58×
08Eyelash extensionsBeauty & Wellness2.38×
09Non-alcoholic beverageFood & Beverages2.31×
10Microwave ovenHome & Garden2.24×
11Hair removalBeauty & Wellness2.23×
12Cyber MondayShopping2.06×
13Children's clothingFashion & Accessoires2.01×
14LingerieFashion & Accessoires1.99×
15Britney SpearsMusic & Radio1.97×
16Deal of the dayShopping1.86×
17Discount storesShopping1.84×
18Black Friday (shopping)Shopping1.77×
19Lace wigBeauty & Wellness1.70×
20Subscription business modelShopping1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waist audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.62×
IndulgenceJOY1.38×
Career OrientationPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waist audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Social Media UsageJOY0.82×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waist have in United States?

Waist has an estimated audience of 11,043,317 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Waist fans?

62.2% of Waist fans are female, 37.8% are male, with an average age of 37.9 years.

03

Which brands do Waist fans like most?

Waist fans show strongest brand affinity for Formal wear (4.35×), Black Friday (shopping) (1.77×), and Hair iron (2.58×) over the country average.

04

Where do Waist fans live in United States?

Waist fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Waist fans also like?

Beyond Waist itself, the audience over-indexes on Black Friday (shopping) (1.77×), Hair iron (2.58×), Discount stores (1.84×), and Cyber Monday (2.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Waist audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Waist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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