Waist Audience in Germany
Waist has an estimated audience of 764,512 people in Germany. 61.0% are female, 39.0% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Jersey (fabric), Women's empowerment, Škoda Kodiaq, Progressive rock.
The average Waist fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Jersey (fabric), Women's empowerment, with strongest over-indexing on Rossmann (1.54× the country average). Demographically, the Waist audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Waist fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 37.2 |
| Estimated audience size | 764,512 |
Audience persona
The typical Waist fan in Germany is more female, around 37.2 years old, with strong Sustainability tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 186,090 | 1.11× |
| Bayern | 131,052 | 1.07× |
| Baden-Württemberg | 109,793 | 1.05× |
| Hessen | 75,749 | 1.3× |
| Niedersachsen | 71,719 | 0.97× |
| Rheinland-Pfalz | 40,798 | 1.07× |
| Berlin | 39,261 | 1.15× |
| Sachsen | 35,397 | 0.94× |
| Schleswig-Holstein | 27,527 | 1× |
| Brandenburg | 21,428 | 0.9× |
| Hamburg | 16,309 | 0.94× |
| Thüringen | 16,083 | 0.83× |
| Sachsen-Anhalt | 15,991 | 0.81× |
| Mecklenburg-Vorpommern | 11,884 | 0.81× |
| Saarland | 8,454 | 0.9× |
| Bremen | 7,498 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.54× | Shopping |
| Jersey (fabric) | 6.7× | Fashion & Accessoires |
| Women's empowerment | 4.62× | Politics & Society |
| Škoda Kodiaq | 2.14× | Cars & Mobility |
| Progressive rock | 1.52× | Music & Radio |
| Nationality | 2.2× | Politics & Society |
| Motion Picture Association of America | 5.79× | Movies & TV |
| Bank account | 1.97× | Business & Career |
| Hakone, Kanagawa | 4.02× | Travel & Leisure |
| The Hunt (2012 film) | 2.77× | Movies & TV |
| Eckernförde | 4.12× | Travel & Leisure |
| Business English | 1.62× | Business & Career |
| Home Delivery | 1.6× | Food & Beverages |
| Information sensitivity | 2.78× | Technology & Electronics |
| Fatteh | 5.29× | Food & Beverages |
| Cachorro | 1.72× | Pets & Animals |
| Figure painting (hobby) | 1.98× | Arts & Culture |
| Roger Federer | 1.79× | Sports |
| Graham Greene | 1.94× | Literature |
| Jason Clarke (actor) | 2.01× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.67 |
| Sports Activity | POWER | 1.59 |
| Creativity | OPEN | 1.56 |
| Price Sensitivity | PREMIUM | 1.54 |
| Indulgence | JOY | 1.46 |
| Early Adopter Mentality | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Thailand | 5.5% |
| Taiwan | 4.7% |
See Waist audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Waist have in Germany?
Waist has an estimated audience of 764,512 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Waist fans?
61.0% of Waist fans are female, 39.0% are male, with an average age of 37.2 years.
Which brands do Waist fans like most?
Waist fans show strongest brand affinity for Rossmann (1.54×), Jersey (fabric) (6.7×), and Women's empowerment (4.62×) over the country average.
Where do Waist fans live in Germany?
Waist fans in Germany are most concentrated in Nordrhein-Westfalen (reach 186,090), Bayern (reach 131,052), and Baden-Württemberg (reach 109,793). These three regions account for the largest share of the active audience.
What other brands do Waist fans also like?
Beyond Waist itself, the audience over-indexes on Jersey (fabric) (6.7×), Women's empowerment (4.62×), Škoda Kodiaq (2.14×), and Progressive rock (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Waist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.