Rascasse Audience Intelligence

Waist Audience in Germany

A data profile of the people who buy, follow and care about Waist in Germany — modelled from more than twelve digital signal sources. Waist has an estimated audience of 764,512 people in Germany.

#3698among Topic in Germany#232in Health

The average Waist fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include LASCANA, Slim-fit pants, Mango, with strongest over-indexing on LASCANA (13.68× the country average).

Demographically, the Waist audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Waist fan in Germany is more female, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for LASCANA.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waist profile in Germany.

Audience size
765K
in Germany
Gender
61.0%♀
39.0% male
Age
37.2
average years
Country rank
#8224
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waist fans

61.0% are female, 39.0% are male, average age 37.2.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Waist audience in Germany
MetricValue
Female61.0%
Male39.0%
Average age37.2
Estimated audience size764,512
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Waist audience in Germany
Age bracketShare%
16-1925%
20-2918%
30-3921%
40-4922%
50+15%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Waist audience comes from Germany.

Worldwide audience distribution share by country for Waist
CountryShare
United States24.4%
Thailand5.5%
Taiwan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waist audience in Germany is strongest.

Fig. 05

Top regions by affinity

Waist fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.15×
02Hessen~70K1.13×
03Nordrhein-Westfalen~200K1.07×
04Bayern~100K1.06×
05Bremen~7K1.05×
06Rheinland-Pfalz~40K1.03×
07Baden-Württemberg~100K1.01×
08Schleswig-Holstein~30K1.01×
09Brandenburg~20K0.98×
10Saarland~9K0.98×
11Hamburg~20K0.97×
12Thüringen~20K0.95×
13Niedersachsen~70K0.93×
14Sachsen~30K0.93×
15Sachsen-Anhalt~20K0.93×
16Mecklenburg-Vorpommern~10K0.90×
Fig. 06

Affinity by region

Affinity by region — Waist, Germany
0.90×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waist audience
#·InterestCategoryAffinity×
01Pete TownshendMusic & Radio20.00×
02LASCANAFashion & Accessoires13.68×
03Slim-fit pantsFashion & Accessoires12.20×
04MangoShopping6.34×
05Sports braFashion & Accessoires6.19×
06Cashmere woolFashion & Accessoires6.12×
07Christmas lightsHome & Garden6.09×
08Whirlpool CorporationHome & Garden5.79×
09Purchase discountShopping5.45×
10SunscreenBeauty & Wellness5.39×
11PandoraFashion & Accessoires5.30×
12Feminine hygieneHealth4.69×
13Gina TricotFashion & Accessoires3.51×
14PajamasFashion & Accessoires3.46×
15AerobicsSports3.07×
16Expensive TasteBusiness & Career3.04×
17LingerieFashion & Accessoires2.34×
18ZaraShopping2.32×
19TagesschauMovies & TV1.92×
20TransfermarktSports1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waist audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.95×
Price SensitivityPREMIUM1.71×
Community OrientationOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waist audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.86×
Career OrientationPOWER0.91×
PatriotismCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waist have in Germany?

Waist has an estimated audience of 764,512 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Waist fans?

61.0% of Waist fans are female, 39.0% are male, with an average age of 37.2 years.

03

Which brands do Waist fans like most?

Waist fans show strongest brand affinity for LASCANA (13.68×), Slim-fit pants (12.2×), and Mango (6.34×) over the country average.

04

Where do Waist fans live in Germany?

Waist fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Waist fans also like?

Beyond Waist itself, the audience over-indexes on Slim-fit pants (12.2×), Mango (6.34×), Pandora (5.3×), and Tagesschau (1.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Waist audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Waist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →