Shaper Audience in United States

Shaper has an estimated audience of 10,168,334 people in United States. 75.9% are female, 24.1% are male, average age 34.3. Top regions: Texas, California, New York. Top brand affinities: Hair Extensions, Planet Fitness, Diaper bag, Corset, Toyota Supra.

The average Shaper fan in United States is 34.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Hair Extensions, Planet Fitness, Diaper bag, with strongest over-indexing on Hair Extensions (8.14× the country average). Demographically, the Shaper audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Shaper fans

Demographic split for Shaper audience in United States
MetricValue
Female75.9%
Male24.1%
Average age34.3
Estimated audience size10,168,334

Audience persona

The typical Shaper fan in United States is more female, around 34.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Hair Extensions.

Top regions in United States

Top regions ranked by reach for Shaper in United States
RegionReachAffinity
Texas1,217,8901.39×
California981,2090.88×
New York640,6161.13×
Florida565,9690.82×
Michigan435,3091.64×
Pennsylvania328,2390.96×
Georgia325,8991.04×
Illinois308,7350.91×
North Carolina302,1610.99×
Ohio279,5090.89×
New Jersey221,1990.86×
Virginia204,2090.82×
Tennessee198,9450.98×
Maryland191,6991.1×
Washington188,9640.93×
Hawaii182,7474.18×
Massachusetts179,9330.9×
Indiana165,1080.89×
Missouri159,9020.98×
Arizona159,7350.77×
Alabama158,6171.12×
South Carolina155,4261.02×
Louisiana154,4651.18×
Wisconsin145,6160.95×
Minnesota134,4100.92×
Colorado123,6880.77×
Utah114,3861.26×
Oklahoma107,8100.95×
Oregon106,0830.91×
Mississippi103,4091.23×
Connecticut99,0350.97×
Kentucky96,6700.76×
Arkansas74,7180.89×
Iowa73,8600.88×
Kansas73,5950.92×
Nevada69,2080.7×
Idaho50,4540.99×
Nebraska45,0010.88×
New Hampshire40,3291.01×
West Virginia39,8390.84×
Maine39,8241.09×
New Mexico37,4570.73×
Rhode Island27,1690.84×
Montana26,7350.95×
Alaska20,4460.94×
Washington, District of Columbia18,7390.61×
Delaware18,6530.66×
North Dakota16,1780.77×
South Dakota15,6380.67×
Vermont14,2520.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shaper audience
BrandAffinityCategory
Hair Extensions8.14×Beauty & Wellness
Planet Fitness4.19×Sports
Diaper bag5.98×Kids & Family
Corset8.73×Fashion & Accessoires
Toyota Supra9.9×Cars & Mobility
Hair iron3.95×Beauty & Wellness
Nigeria4.33×Travel & Leisure
Hobby Lobby2.13×Home & Garden
Keratin3.83×Beauty & Wellness
Rainbow Shops9.41×Fashion & Accessoires
Largemouth bass5.23×Food & Beverages
Trinidad and Tobago6.23×Travel & Leisure
NBA Finals2.51×Sports
Dungeons & Dragons5.56×Games
College basketball2.61×Sports
The Breakfast Club3.58×Movies & TV
Universal Studios5.02×Movies & TV
Rick and Morty3.21×Movies & TV
High-definition television1.93×Technology & Electronics
EBay1.56×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shaper audience
TraitClusterScore
Price SensitivityPREMIUM1.44
CreativityOPEN1.17
Healthy LifestyleBALANCE1.11
Social Media UsageJOY1.1
ExtroversionTHRILL1.02
Family OrientationCONSERVATISM0.93

Worldwide distribution

Worldwide audience distribution share by country for Shaper
CountryShare
United States49.2%
United Kingdom6.4%
Australia4.0%

See Shaper audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Shaper have in United States?

Shaper has an estimated audience of 10,168,334 people in United States, concentrated in Texas and California.

What is the gender split and age of Shaper fans?

75.9% of Shaper fans are female, 24.1% are male, with an average age of 34.3 years.

Which brands do Shaper fans like most?

Shaper fans show strongest brand affinity for Hair Extensions (8.14×), Planet Fitness (4.19×), and Diaper bag (5.98×) over the country average.

Where do Shaper fans live in United States?

Shaper fans in United States are most concentrated in Texas (reach 1,217,890), California (reach 981,209), and New York (reach 640,616). These three regions account for the largest share of the active audience.

What other brands do Shaper fans also like?

Beyond Shaper itself, the audience over-indexes on Planet Fitness (4.19×), Diaper bag (5.98×), Corset (8.73×), and Toyota Supra (9.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.