Shaper Audience in Germany
Shaper has an estimated audience of 319,941 people in Germany. 73.0% are female, 27.0% are male, average age 31.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Rossmann, Škoda Kodiaq, İlahiler, Isay, Progressive rock.
The average Shaper fan in Germany is 31.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Rossmann, Škoda Kodiaq, İlahiler, with strongest over-indexing on Rossmann (2× the country average). Demographically, the Shaper audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Shaper fans
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 31.9 |
| Estimated audience size | 319,941 |
Audience persona
The typical Shaper fan in Germany is more female, around 31.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 82,767 | 1.61× |
| Nordrhein-Westfalen | 74,053 | 1.06× |
| Baden-Württemberg | 69,460 | 1.59× |
| Niedersachsen | 32,090 | 1.03× |
| Hessen | 26,187 | 1.07× |
| Rheinland-Pfalz | 16,075 | 1× |
| Berlin | 14,854 | 1.04× |
| Sachsen | 12,771 | 0.81× |
| Schleswig-Holstein | 12,038 | 1.05× |
| Brandenburg | 7,899 | 0.8× |
| Hamburg | 6,959 | 0.96× |
| Thüringen | 6,436 | 0.79× |
| Sachsen-Anhalt | 5,520 | 0.67× |
| Mecklenburg-Vorpommern | 3,926 | 0.64× |
| Bremen | 3,204 | 1.17× |
| Saarland | 2,768 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2× | Shopping |
| Škoda Kodiaq | 4.99× | Cars & Mobility |
| İlahiler | 20× | Literature |
| Isay | 23.45× | Shopping |
| Progressive rock | 2.38× | Music & Radio |
| Handmade Gifts | 2.29× | Kids & Family |
| Product design | 1.67× | Business & Career |
| Mae Hong Son Province | 13× | Travel & Leisure |
| Information sensitivity | 4.54× | Technology & Electronics |
| Home Delivery | 2.03× | Food & Beverages |
| Ride quality | 10.91× | Cars & Mobility |
| Eckernförde | 4.67× | Travel & Leisure |
| Natural rubber | 1.56× | Cars & Mobility |
| Kiseljak | 16.18× | Travel & Leisure |
| Fast Five | 3.19× | Movies & TV |
| The Hunt (2012 film) | 2.78× | Movies & TV |
| Istanbul Aydın University | 9.02× | Business & Career |
| Halsey, Oregon | 6.95× | Travel & Leisure |
| Nationality | 1.67× | Politics & Society |
| Fantasy Earth: Zero | 3.71× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.34 |
| Urban Lifestyle | OPEN | 1.33 |
| Sustainability | BALANCE | 1.22 |
| Individualism | JOY | 1.16 |
| Sports Activity | POWER | 1.13 |
| Tradition | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.2% |
| United Kingdom | 6.4% |
| Australia | 4.0% |
See Shaper audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Shaper have in Germany?
Shaper has an estimated audience of 319,941 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Shaper fans?
73.0% of Shaper fans are female, 27.0% are male, with an average age of 31.9 years.
Which brands do Shaper fans like most?
Shaper fans show strongest brand affinity for Rossmann (2×), Škoda Kodiaq (4.99×), and İlahiler (20×) over the country average.
Where do Shaper fans live in Germany?
Shaper fans in Germany are most concentrated in Bayern (reach 82,767), Nordrhein-Westfalen (reach 74,053), and Baden-Württemberg (reach 69,460). These three regions account for the largest share of the active audience.
What other brands do Shaper fans also like?
Beyond Shaper itself, the audience over-indexes on Škoda Kodiaq (4.99×), İlahiler (20×), Isay (23.45×), and Progressive rock (2.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.