Rascasse Audience Intelligence

Otis Redding Audience in United States

A data profile of the people who buy, follow and care about Otis Redding in United States — modelled from more than twelve digital signal sources. Otis Redding has an estimated audience of 1,099,978 people in United States.

#13among Soul in United States#4852among Person in United States#2833in Music & Radio

The average Otis Redding fan in United States is 48.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Georgia.

Top brand affinities include Al Green, Etta James, Greyhounds, with strongest over-indexing on Al Green (34.96× the country average).

Demographically, the Otis Redding audience skews balanced with an average age of 48.6, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Otis Redding fan in United States is balanced, around 48.6 years old, with strong Spirituality tendencies and a notable affinity for Al Green.

Category: Music & Radio · Type: Person · Subtype: Soul

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Otis Redding profile in United States.

Audience size
1.1M
in United States
Gender
46.4%♀
53.6% male
Age
48.6
average years
Country rank
#22182
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Otis Redding fans

46.4% are female, 53.6% are male, average age 48.6.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Otis Redding audience in United States
MetricValue
Female46.4%
Male53.6%
Average age48.6
Estimated audience size1,099,978
Fig. 03

Age distribution

Ø 48.6
average years
Age distribution of the Otis Redding audience in United States
Age bracketShare%
16-196%
20-2910%
30-3915%
40-4923%
50+47%
Fig. 04

Worldwide distribution

47.9%

of the worldwide Otis Redding audience comes from United States.

Worldwide audience distribution share by country for Otis Redding
CountryShare
United States47.9%
United Kingdom11.5%
France6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Otis Redding audience in United States is strongest.

Fig. 05

Top regions by affinity

Otis Redding fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~70K2.07×
02Louisiana~30K2.00×
03Mississippi~20K1.99×
04Alabama~20K1.66×
05South Carolina~30K1.63×
06Tennessee~30K1.44×
07North Carolina~50K1.43×
08Maryland~30K1.39×
09Washington, District of Columbia~4K1.39×
10Arkansas~10K1.28×
11Wisconsin~20K1.27×
12Virginia~30K1.18×
13Delaware~3K1.17×
14Michigan~30K1.05×
15Missouri~20K1.02×
16Kentucky~10K1.02×
17Illinois~30K0.99×
18Oklahoma~10K0.98×
19Pennsylvania~30K0.97×
20Ohio~30K0.97×
21New York~50K0.93×
22Connecticut~10K0.93×
23Florida~70K0.92×
24Maine~3K0.92×
25West Virginia~4K0.90×
26Vermont~2K0.90×
27Texas~80K0.89×
28New Hampshire~4K0.89×
29Indiana~20K0.88×
30New Jersey~20K0.87×
31Massachusetts~20K0.87×
32Oregon~10K0.87×
33Kansas~7K0.87×
34Rhode Island~3K0.87×
35California~90K0.81×
36Alaska~2K0.81×
37Nevada~8K0.80×
38New Mexico~4K0.80×
39North Dakota~2K0.80×
40Montana~2K0.79×
41Washington~20K0.78×
42Minnesota~10K0.78×
43Iowa~7K0.76×
44Colorado~10K0.75×
45Nebraska~4K0.75×
46Arizona~20K0.73×
47South Dakota~2K0.70×
48Hawaii~3K0.69×
49Idaho~4K0.66×
50Utah~5K0.56×
Fig. 06

Affinity by region

Affinity by region — Otis Redding, United States
0.56×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Otis Redding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Otis Redding audience
#·InterestCategoryAffinity×
01Universiti Teknikal Malaysia MelakaBusiness & Career110.90×
02ThyssenKruppBusiness & Career69.49×
03Rosario CentralSports52.19×
04Sly and the Family StoneMusic & Radio50.54×
05Newell's Old BoysSports47.09×
06Etta JamesMusic & Radio47.01×
07Al GreenMusic & Radio34.96×
08Bill WithersMusic & Radio31.99×
09Chaka KhanMusic & Radio21.91×
10Quincy JonesMusic & Radio20.72×
11Ray CharlesMusic & Radio18.87×
12Marvin GayeMusic & Radio17.13×
13Diana RossMusic & Radio10.97×
14AxleTechnology & Electronics10.75×
15TorqueBusiness & Career10.65×
16GreyhoundsMusic & Radio9.82×
17AAA (band)Music & Radio9.27×
18Jazz fusionMusic & Radio6.31×
19YouTube MusicInternet & Social Media5.54×
20Michael JacksonMusic & Radio4.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Otis Redding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Otis Redding audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.98×
TraditionCONSERVATISM1.52×
ExtroversionTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Otis Redding audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.97×
DIY MentalityTHRILL0.99×
Sports ActivityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Otis Redding have in United States?

Otis Redding has an estimated audience of 1,099,978 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Otis Redding fans?

46.4% of Otis Redding fans are female, 53.6% are male, with an average age of 48.6 years.

03

Which brands do Otis Redding fans like most?

Otis Redding fans show strongest brand affinity for Al Green (34.96×), Etta James (47.01×), and Greyhounds (9.82×) over the country average.

04

Where do Otis Redding fans live in United States?

Otis Redding fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Georgia (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Otis Redding fans also like?

Beyond Otis Redding itself, the audience over-indexes on Etta James (47.01×), Greyhounds (9.82×), Newell's Old Boys (47.09×), and AAA (band) (9.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Otis Redding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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