Otis Redding Audience in United States
Otis Redding has an estimated audience of 1,059,355 people in United States. 46.4% are female, 53.6% are male, average age 48.6. Top regions: California, Texas, Georgia. Top brand affinities: Al Green, Etta James, Sly and the Family Stone, Greyhounds, Newell's Old Boys.
The average Otis Redding fan in United States is 48.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Georgia. Top brand affinities include Al Green, Etta James, Sly and the Family Stone, with strongest over-indexing on Al Green (34.96× the country average). Demographically, the Otis Redding audience skews balanced with an average age of 48.6, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Soul
Demographics of Otis Redding fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 48.6 |
| Estimated audience size | 1,059,355 |
Audience persona
The typical Otis Redding fan in United States is balanced, around 48.6 years old, with strong Patriotism tendencies and a notable affinity for Al Green.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 101,548 | 0.87× |
| Texas | 84,989 | 0.93× |
| Georgia | 70,160 | 2.15× |
| Florida | 68,792 | 0.96× |
| New York | 56,872 | 0.96× |
| North Carolina | 47,339 | 1.49× |
| Illinois | 35,457 | 1× |
| Pennsylvania | 34,791 | 0.98× |
| Tennessee | 31,992 | 1.51× |
| Ohio | 31,504 | 0.97× |
| Virginia | 31,114 | 1.21× |
| Michigan | 29,729 | 1.07× |
| Louisiana | 28,641 | 2.1× |
| South Carolina | 27,278 | 1.71× |
| Maryland | 26,195 | 1.44× |
| Alabama | 24,866 | 1.68× |
| New Jersey | 23,360 | 0.87× |
| Wisconsin | 19,172 | 1.2× |
| Massachusetts | 18,103 | 0.87× |
| Missouri | 17,846 | 1.05× |
| Indiana | 17,364 | 0.9× |
| Washington | 17,298 | 0.81× |
| Mississippi | 17,252 | 1.98× |
| Arizona | 15,647 | 0.72× |
| Kentucky | 13,189 | 0.99× |
| Colorado | 12,643 | 0.76× |
| Minnesota | 11,458 | 0.75× |
| Oklahoma | 11,073 | 0.94× |
| Oregon | 10,845 | 0.89× |
| Arkansas | 10,841 | 1.24× |
| Connecticut | 9,579 | 0.9× |
| Nevada | 8,244 | 0.8× |
| Kansas | 6,944 | 0.83× |
| Iowa | 6,099 | 0.7× |
| Utah | 4,868 | 0.51× |
| Washington, District of Columbia | 4,538 | 1.43× |
| West Virginia | 4,053 | 0.82× |
| New Mexico | 4,012 | 0.76× |
| Nebraska | 3,672 | 0.69× |
| New Hampshire | 3,466 | 0.83× |
| Delaware | 3,352 | 1.15× |
| Maine | 3,284 | 0.87× |
| Idaho | 3,046 | 0.57× |
| Rhode Island | 2,736 | 0.81× |
| Hawaii | 2,707 | 0.59× |
| Montana | 2,024 | 0.69× |
| Alaska | 1,557 | 0.69× |
| Vermont | 1,511 | 0.81× |
| South Dakota | 1,164 | 0.48× |
| North Dakota | 1,090 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Al Green | 34.96× | Music & Radio |
| Etta James | 47.01× | Music & Radio |
| Sly and the Family Stone | 50.54× | Music & Radio |
| Greyhounds | 9.82× | Music & Radio |
| Newell's Old Boys | 47.09× | Sports |
| AAA (band) | 9.27× | Music & Radio |
| YouTube Music | 5.54× | Internet & Social Media |
| Smokey Robinson | 20.35× | Music & Radio |
| Ray Charles | 18.87× | Music & Radio |
| Universiti Teknikal Malaysia Melaka | 110.9× | Business & Career |
| ThyssenKrupp | 69.49× | Business & Career |
| Chaka Khan | 21.91× | Music & Radio |
| Quincy Jones | 20.72× | Music & Radio |
| Bill Withers | 31.99× | Music & Radio |
| Axle | 10.75× | Technology & Electronics |
| Torque | 10.65× | Business & Career |
| Jazz fusion | 6.31× | Music & Radio |
| War (band) | 13.89× | Music & Radio |
| Marvin Gaye | 17.13× | Music & Radio |
| Motown | 7.78× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.92 |
| Community Orientation | OPEN | 1.46 |
| Tradition | CONSERVATISM | 1.43 |
| Spirituality | BALANCE | 1.29 |
| Indulgence | JOY | 1.26 |
| Extroversion | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.4% |
| United Kingdom | 11.5% |
| France | 7.2% |
See Otis Redding audiences in other countries
More Soul audiences in United States
- Prince (musician) (6,631,289)
- Diana Ross (5,359,667)
- Stevie Wonder (3,986,001)
- Erykah Badu (3,707,930)
- Lionel Richie (3,643,973)
Frequently asked questions
How many fans does Otis Redding have in United States?
Otis Redding has an estimated audience of 1,059,355 people in United States, concentrated in California and Texas.
What is the gender split and age of Otis Redding fans?
46.4% of Otis Redding fans are female, 53.6% are male, with an average age of 48.6 years.
Which brands do Otis Redding fans like most?
Otis Redding fans show strongest brand affinity for Al Green (34.96×), Etta James (47.01×), and Sly and the Family Stone (50.54×) over the country average.
Where do Otis Redding fans live in United States?
Otis Redding fans in United States are most concentrated in California (reach 101,548), Texas (reach 84,989), and Georgia (reach 70,160). These three regions account for the largest share of the active audience.
What other brands do Otis Redding fans also like?
Beyond Otis Redding itself, the audience over-indexes on Etta James (47.01×), Sly and the Family Stone (50.54×), Greyhounds (9.82×), and Newell's Old Boys (47.09×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Otis Redding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.