Torque Audience in United States

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Torque has an estimated audience of 6,761,755 people in United States. 15.9% are female, 84.1% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: N1 road (South Africa), Hipster, Combat sport, Urban Outfitters, KSTP-TV.

The average Torque fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include N1 road (South Africa), Hipster, Combat sport, with strongest over-indexing on N1 road (South Africa) (5.66× the country average). Demographically, the Torque audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Torque fans

Demographic split for Torque audience in United States
MetricValue
Female15.9%
Male84.1%
Average age39.8
Estimated audience size6,761,755

Audience persona

The typical Torque fan in United States is more male, around 39.8 years old, with strong Family Orientation tendencies and a notable affinity for N1 road (South Africa).

Top regions in United States

Top regions ranked by reach for Torque in United States
RegionReachAffinity
California913,6731.23×
Texas663,7921.14×
Florida441,0460.96×
New York380,9961.01×
Pennsylvania229,3831.01×
Georgia217,8721.05×
Illinois216,3180.96×
North Carolina193,2880.95×
Ohio188,5870.91×
Michigan173,0960.98×
New Jersey170,6500.99×
Virginia169,2451.03×
Washington169,0281.25×
Massachusetts153,9441.16×
Arizona149,5841.08×
Maryland118,4921.02×
Indiana116,0310.94×
Tennessee113,1430.83×
Missouri104,7690.96×
Colorado99,2990.93×
Alabama99,0681.05×
Louisiana93,1351.07×
Minnesota91,0610.94×
Wisconsin90,1200.89×
South Carolina88,9330.87×
Oregon80,3881.04×
Oklahoma77,6441.03×
Kentucky71,2610.84×
Connecticut68,4321.01×
Utah60,5621×
Nevada60,3720.92×
Arkansas56,2921.01×
Kansas52,9960.99×
Iowa50,9340.91×
New Mexico49,2221.45×
Mississippi47,1950.85×
Idaho33,6460.99×
Nebraska30,1030.89×
Hawaii28,9671×
New Hampshire27,5571.03×
West Virginia26,6040.84×
Maine22,1500.91×
Rhode Island20,6100.96×
Washington, District of Columbia19,2040.94×
Alaska18,6411.29×
North Dakota17,5741.27×
South Dakota17,5521.12×
Delaware17,1490.92×
Montana16,6160.89×
Vermont10,8710.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Torque audience
BrandAffinityCategory
N1 road (South Africa)5.66×Travel & Leisure
Hipster12.36×Politics & Society
Combat sport1.99×Sports
Urban Outfitters2.11×Shopping
KSTP-TV8.12×Movies & TV
Minnesota1.86×Travel & Leisure
Historic site4.53×Arts & Culture
Hog Hunting2.87×Sports
Natural rubber1.6×Cars & Mobility
Acoustic music3.54×Music & Radio
MK3.18×Music & Radio
Notre Dame Fighting Irish football3.8×Sports
Hammock camping4.82×Travel & Leisure
Wow! Wow! Wubbzy!4.95×Movies & TV
Northrop Grumman3.98×Business & Career
Naperville, Illinois5.02×Travel & Leisure
Life of Pi5.69×Movies & TV
Eden Lake4.92×Movies & TV
Irrigation sprinkler5.81×Home & Garden
Vocal harmony2.67×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Torque audience
TraitClusterScore
Family OrientationCONSERVATISM3.09
Price SensitivityPREMIUM1.91
Need for SecurityCONSERVATISM1.85
Quality AwarenessPREMIUM1.76
Career OrientationPOWER1.7
PatriotismCONSERVATISM1.63

Worldwide distribution

Worldwide audience distribution share by country for Torque
CountryShare
United States37.2%
United Kingdom7.9%
Australia6.7%

See Torque audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Torque have in United States?

Torque has an estimated audience of 6,761,755 people in United States, concentrated in California and Texas.

What is the gender split and age of Torque fans?

15.9% of Torque fans are female, 84.1% are male, with an average age of 39.8 years.

Which brands do Torque fans like most?

Torque fans show strongest brand affinity for N1 road (South Africa) (5.66×), Hipster (12.36×), and Combat sport (1.99×) over the country average.

Where do Torque fans live in United States?

Torque fans in United States are most concentrated in California (reach 913,673), Texas (reach 663,792), and Florida (reach 441,046). These three regions account for the largest share of the active audience.

What other brands do Torque fans also like?

Beyond Torque itself, the audience over-indexes on Hipster (12.36×), Combat sport (1.99×), Urban Outfitters (2.11×), and KSTP-TV (8.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Torque. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.