Rascasse Audience Intelligence

Torque Audience in United States

A data profile of the people who buy, follow and care about Torque in United States — modelled from more than twelve digital signal sources. Torque has an estimated audience of 6,761,755 people in United States.

#3103among Topic in United States#488in Business & Career

The average Torque fan in United States is 39.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Family car, Carcare, Antique car, with strongest over-indexing on Family car (12.36× the country average).

Demographically, the Torque audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Torque fan in United States is more male, around 39.8 years old, with strong Family Orientation tendencies and a notable affinity for Family car.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Torque profile in United States.

Audience size
6.8M
in United States
Gender
15.9%♀
84.1% male
Age
39.8
average years
Country rank
#5172
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Torque fans

15.9% are female, 84.1% are male, average age 39.8.

Fig. 02

Gender split

15.9%
Female
84.1%
Male
Demographic split for Torque audience in United States
MetricValue
Female15.9%
Male84.1%
Average age39.8
Estimated audience size6,761,755
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Torque audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3921%
40-4923%
50+20%
Fig. 04

Worldwide distribution

37.1%

of the worldwide Torque audience comes from United States.

Worldwide audience distribution share by country for Torque
CountryShare
United States37.1%
United Kingdom7.9%
Australia6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Torque audience in United States is strongest.

Fig. 05

Top regions by affinity

Torque fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~50K1.46×
02North Dakota~20K1.39×
03Alaska~20K1.38×
04South Dakota~20K1.28×
05Washington~200K1.19×
06California~900K1.15×
07Texas~600K1.11×
08Massachusetts~100K1.09×
09Louisiana~90K1.07×
10Arizona~100K1.06×
11Alabama~100K1.04×
12Georgia~200K1.03×
13Arkansas~60K1.03×
14Kansas~50K1.03×
15Idaho~30K1.03×
16New Hampshire~30K1.03×
17Pennsylvania~200K1.01×
18Virginia~200K1.01×
19Oklahoma~80K1.01×
20Oregon~80K1.00×
21Hawaii~30K1.00×
22Delaware~20K1.00×
23Maryland~100K0.99×
24Connecticut~70K0.99×
25North Carolina~200K0.96×
26Rhode Island~20K0.96×
27New Jersey~200K0.95×
28Utah~60K0.95×
29New York~400K0.94×
30Maine~20K0.94×
31Vermont~10K0.94×
32Illinois~200K0.93×
33Indiana~100K0.93×
34Missouri~100K0.93×
35Nebraska~30K0.93×
36Michigan~200K0.92×
37Nevada~60K0.92×
38Montana~20K0.92×
39Florida~400K0.91×
40Minnesota~90K0.91×
41Iowa~50K0.91×
42Mississippi~50K0.91×
43Kentucky~80K0.90×
44Washington, District of Columbia~20K0.90×
45Colorado~90K0.89×
46South Carolina~90K0.89×
47West Virginia~30K0.89×
48Wisconsin~90K0.88×
49Ohio~200K0.87×
50Tennessee~100K0.83×
Fig. 06

Affinity by region

Affinity by region — Torque, United States
0.83×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Torque audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Torque audience
#·InterestCategoryAffinity×
01Family carCars & Mobility12.36×
02City carCars & Mobility12.36×
03Hyundai ElantraCars & Mobility12.36×
04Mid-size carCars & Mobility12.29×
05CarcareCars & Mobility11.71×
06Antique carCars & Mobility11.36×
07Acura MDXCars & Mobility10.49×
08HatchbackCars & Mobility9.65×
09Nissan RogueCars & Mobility9.42×
10Auto showCars & Mobility8.59×
11Honda AccordCars & Mobility8.39×
12RallyingSports8.38×
13CoupéCars & Mobility7.20×
14Off-road vehicleCars & Mobility5.62×
15Advance Auto PartsCars & Mobility5.16×
16O'Reilly Auto PartsCars & Mobility4.68×
17Discount TireShopping4.48×
18AutoZoneCars & Mobility4.27×
19Enterprise Rent-A-CarCars & Mobility4.19×
20Solar energyHome & Garden3.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Torque audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Torque audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.26×
Price SensitivityPREMIUM2.51×
Need for SecurityCONSERVATISM2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Torque audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
CreativityOPEN0.67×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Torque have in United States?

Torque has an estimated audience of 6,761,755 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Torque fans?

15.9% of Torque fans are female, 84.1% are male, with an average age of 39.8 years.

03

Which brands do Torque fans like most?

Torque fans show strongest brand affinity for Family car (12.36×), Carcare (11.71×), and Antique car (11.36×) over the country average.

04

Where do Torque fans live in United States?

Torque fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Torque fans also like?

Beyond Torque itself, the audience over-indexes on Carcare (11.71×), Antique car (11.36×), Hatchback (9.65×), and AutoZone (4.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Torque audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Torque. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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