Torque Audience in Germany
Torque has an estimated audience of 816,292 people in Germany. 38.3% are female, 61.7% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Israel, Haberler, Progressive rock, Birthday Gifts.
The average Torque fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Israel, Haberler, with strongest over-indexing on Unique Gifts (2.23× the country average). Demographically, the Torque audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Torque fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 35.9 |
| Estimated audience size | 816,292 |
Audience persona
The typical Torque fan in Germany is more male, around 35.9 years old, with strong Need for Security tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 177,644 | 0.99× |
| Bayern | 156,355 | 1.19× |
| Baden-Württemberg | 135,619 | 1.22× |
| Hessen | 82,368 | 1.32× |
| Niedersachsen | 68,978 | 0.87× |
| Rheinland-Pfalz | 48,561 | 1.19× |
| Berlin | 45,005 | 1.23× |
| Sachsen | 39,241 | 0.98× |
| Schleswig-Holstein | 25,754 | 0.88× |
| Hamburg | 20,680 | 1.12× |
| Brandenburg | 20,098 | 0.79× |
| Thüringen | 16,006 | 0.77× |
| Sachsen-Anhalt | 14,826 | 0.7× |
| Mecklenburg-Vorpommern | 10,147 | 0.65× |
| Saarland | 9,392 | 0.94× |
| Bremen | 7,694 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 2.23× | Shopping |
| Israel | 2.72× | Travel & Leisure |
| Haberler | 1.79× | News |
| Progressive rock | 2.08× | Music & Radio |
| Birthday Gifts | 2.12× | Kids & Family |
| Groningen | 7.52× | Travel & Leisure |
| Geotourism | 20× | Travel & Leisure |
| A Streetcar Named Desire (1951 film) | 17.03× | Movies & TV |
| Cuba Gooding Jr. | 6.38× | Movies & TV |
| Snow White (Fables) | 2.19× | Literature |
| Christmas Gift | 1.53× | Kids & Family |
| Hudl | 14.87× | Sports |
| Harvard School of Dental Medicine | 8.78× | Business & Career |
| The Journey (1959 film) | 11.77× | Movies & TV |
| Keukenhof | 7.75× | Travel & Leisure |
| Goose (band) | 5.74× | Pets & Animals |
| Vocal harmony | 4.92× | Music & Radio |
| Godzilla (1954 film) | 3.01× | Movies & TV |
| Stucco | 1.61× | Home & Garden |
| Icon (magazine) | 1.54× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.5 |
| Patriotism | CONSERVATISM | 1.45 |
| Family Orientation | CONSERVATISM | 1.2 |
| Pet Ownership | JOY | 1.18 |
| DIY Mentality | THRILL | 1.14 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.2% |
| United Kingdom | 7.9% |
| Australia | 6.7% |
See Torque audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Torque have in Germany?
Torque has an estimated audience of 816,292 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Torque fans?
38.3% of Torque fans are female, 61.7% are male, with an average age of 35.9 years.
Which brands do Torque fans like most?
Torque fans show strongest brand affinity for Unique Gifts (2.23×), Israel (2.72×), and Haberler (1.79×) over the country average.
Where do Torque fans live in Germany?
Torque fans in Germany are most concentrated in Nordrhein-Westfalen (reach 177,644), Bayern (reach 156,355), and Baden-Württemberg (reach 135,619). These three regions account for the largest share of the active audience.
What other brands do Torque fans also like?
Beyond Torque itself, the audience over-indexes on Israel (2.72×), Haberler (1.79×), Progressive rock (2.08×), and Birthday Gifts (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Torque. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.