Newell's Old Boys Audience in United States
Newell's Old Boys has an estimated audience of 598,085 people in United States. 34.3% are female, 65.7% are male, average age 36.3. Top brand affinities: Google Maps, Capital One, Cillian Murphy, CarGurus, Boca Juniors.
Top brand affinities include Google Maps, Capital One, Cillian Murphy, with strongest over-indexing on Google Maps (14.95× the country average). Demographically, the Newell's Old Boys audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Newell's Old Boys fans
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 36.3 |
| Estimated audience size | 598,085 |
Audience persona
The typical Newell's Old Boys fan in United States is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 14.95× | Internet & Social Media |
| Capital One | 12.97× | Business & Career |
| Cillian Murphy | 37.59× | Movies & TV |
| CarGurus | 16.68× | Cars & Mobility |
| Boca Juniors | 61.95× | Sports |
| Indeed.com | 10.79× | Business & Career |
| Catherine Zeta-Jones | 26.72× | Movies & TV |
| Pep Guardiola | 89.74× | Sports |
| Enterprise Rent-A-Car | 12.41× | Cars & Mobility |
| Google News | 11.19× | News |
| Michael Douglas | 25.37× | Movies & TV |
| Xavi | 75.55× | Sports |
| Kevin De Bruyne | 50.24× | Sports |
| Aaron Rodgers | 10.96× | Sports |
| David Beckham | 29.84× | Sports |
| Apple Store | 12.55× | Shopping |
| Bruce Willis | 11.4× | Movies & TV |
| Circle K | 11× | Shopping |
| Antoine Griezmann | 70.17× | Sports |
| Harrison Ford | 16.98× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.76 |
| Spirituality | BALANCE | 1.65 |
| Urban Lifestyle | OPEN | 1.55 |
| Need for Security | CONSERVATISM | 1.31 |
| Convenience Orientation | PREMIUM | 1.31 |
| Risk Appetite | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 14.3% |
| Argentina | 10.3% |
| United States | 9.4% |
See Newell's Old Boys audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- Manchester United F.C. (18,105,333)
How to read this data
Audience size is the estimated number of people in United States who actively search for Newell's Old Boys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.