A data profile of the people who buy, follow and care about Newell's Old Boys in United States — modelled from more than twelve digital signal sources. Newell's Old Boys has an estimated audience of 598,085 people in United States.
Newell's Old Boys has an estimated audience of 598,085 people in United States. 34.3% are female, 65.7% are male, average age 36.3. Top brand affinities: Pep Guardiola, Thierry Henry, Didier Drogba, Boca Juniors, Xavi.
Top brand affinities include Pep Guardiola, Thierry Henry, Didier Drogba, with strongest over-indexing on Pep Guardiola (122.16× the country average).
Demographically, the Newell's Old Boys audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Newell's Old Boys fan in United States is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Pep Guardiola.
The key figures that characterise the Newell's Old Boys profile in United States.
34.3% are female, 65.7% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 36.3 |
| Estimated audience size | 598,085 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Newell's Old Boys audience comes from United States.
| Country | Share |
|---|---|
| United Kingdom | 14.3% |
| Argentina | 10.3% |
| United States | 9.4% |
The strongest cross-interests of the Newell's Old Boys audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Didier Drogba | Sports | 182.48× | ||
| 02 | Pep Guardiola | Sports | 122.16× | ||
| 03 | Romelu Lukaku | Sports | 113.94× | ||
| 04 | Bastian Schweinsteiger | Sports | 112.16× | ||
| 05 | Xavi | Sports | 86.77× | ||
| 06 | Thierry Henry | Sports | 83.24× | ||
| 07 | Gerard Piqué | Sports | 74.36× | ||
| 08 | Antoine Griezmann | Sports | 73.92× | ||
| 09 | Thiago Silva | Sports | 73.62× | ||
| 10 | UEFA Super Cup | Sports | 73.33× | ||
| 11 | Boca Juniors | Sports | 60.75× | ||
| 12 | Kevin De Bruyne | Sports | 60.09× | ||
| 13 | Club León | Sports | 53.01× | ||
| 14 | Otis Redding | Music & Radio | 47.09× | ||
| 15 | Club Atlético River Plate | Sports | 43.86× | ||
| 16 | Diego Maradona | Sports | 43.00× | ||
| 17 | Zinedine Zidane | Sports | 34.78× | ||
| 18 | Christian Pulisic | Sports | 30.00× | ||
| 19 | Flight Club | Movies & TV | 21.19× | ||
| 20 | Paris Saint-Germain | Sports | 17.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.49× | |
| Convenience Orientation | PREMIUM | 1.89× | |
| Spirituality | BALANCE | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.60× | |
| Pet Ownership | JOY | 0.71× | |
| Luxury Orientation | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Newell's Old Boys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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