Newell's Old Boys Audience in United States
Newell's Old Boys has an estimated audience of 598,085 people in United States. 34.3% are female, 65.7% are male, average age 36.3. Top brand affinities: PONDOK HABIB, Univision Horóscopos, Jawaharlal Nehru Technological University, Anantapur, Isfahan University of Technology, Failsworth.
Top brand affinities include PONDOK HABIB, Univision Horóscopos, Jawaharlal Nehru Technological University, Anantapur, with strongest over-indexing on PONDOK HABIB (99.62× the country average). Demographically, the Newell's Old Boys audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Newell's Old Boys fans
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 36.3 |
| Estimated audience size | 598,085 |
Audience persona
The typical Newell's Old Boys fan in United States is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for PONDOK HABIB.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PONDOK HABIB | 99.62× | Politics & Society |
| Univision Horóscopos | 61.95× | Health |
| Jawaharlal Nehru Technological University, Anantapur | 57.55× | Business & Career |
| Isfahan University of Technology | 57.22× | Business & Career |
| Failsworth | 50.24× | Fashion & Accessoires |
| Carnival of Souls | 47.3× | Movies & TV |
| The Journey (1959 film) | 46.15× | Movies & TV |
| Kuk Harrell | 41.7× | Music & Radio |
| Anderson Silva (kickboxer) | 37.76× | Sports |
| Bully (2011 film) | 37.33× | Movies & TV |
| Kovin | 30.61× | Travel & Leisure |
| Farinata | 29.41× | Food & Beverages |
| Caacupé | 28.34× | Travel & Leisure |
| University of Hawaii Maui College | 26.72× | Business & Career |
| Radio Havana Cuba | 26.57× | Music & Radio |
| HeForShe | 25.34× | Politics & Society |
| Stop Bullying | 23.4× | Politics & Society |
| Yoga Journal | 23.25× | Sports |
| College of the Holy Cross | 22.22× | Business & Career |
| Taizé Community | 21.09× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.76 |
| Spirituality | BALANCE | 1.65 |
| Urban Lifestyle | OPEN | 1.58 |
| Need for Security | CONSERVATISM | 1.31 |
| Convenience Orientation | PREMIUM | 1.31 |
| Risk Appetite | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 14.3% |
| Argentina | 10.3% |
| United States | 9.4% |
See Newell's Old Boys audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
How to read this data
Audience size is the estimated number of people in United States who actively search for Newell's Old Boys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.