A data profile of the people who buy, follow and care about Bill Withers in United States — modelled from more than twelve digital signal sources. Bill Withers has an estimated audience of 839,594 people in United States.
The average Bill Withers fan in United States is 47.7 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Diane Keaton, Marlon Brando, Al Pacino, with strongest over-indexing on Diane Keaton (55.16× the country average).
Demographically, the Bill Withers audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Bill Withers fan in United States is balanced, around 47.7 years old, with strong Patriotism tendencies and a notable affinity for Diane Keaton.
The key figures that characterise the Bill Withers profile in United States.
51.8% are female, 48.2% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 47.7 |
| Estimated audience size | 839,594 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 9% | |
| 30-39 | 15% | |
| 40-49 | 28% | |
| 50+ | 41% |
of the worldwide Bill Withers audience comes from United States.
| Country | Share |
|---|---|
| United States | 50.8% |
| United Kingdom | 8.9% |
| France | 5.0% |
Where the Bill Withers audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Virginia | ~10K | 3.46× | |
| 02 | Louisiana | ~10K | 1.30× | |
| 03 | Maryland | ~20K | 1.27× | |
| 04 | Washington, District of Columbia | ~3K | 1.27× | |
| 05 | Georgia | ~30K | 1.23× | |
| 06 | Alabama | ~10K | 1.23× | |
| 07 | Mississippi | ~8K | 1.22× | |
| 08 | North Carolina | ~30K | 1.18× | |
| 09 | South Carolina | ~10K | 1.17× | |
| 10 | Tennessee | ~20K | 1.15× | |
| 11 | Michigan | ~20K | 1.12× | |
| 12 | Delaware | ~3K | 1.12× | |
| 13 | Virginia | ~20K | 1.10× | |
| 14 | Pennsylvania | ~30K | 1.03× | |
| 15 | Ohio | ~30K | 1.03× | |
| 16 | Vermont | ~2K | 1.03× | |
| 17 | Kentucky | ~10K | 1.02× | |
| 18 | Missouri | ~10K | 1.01× | |
| 19 | Connecticut | ~8K | 1.01× | |
| 20 | Arkansas | ~7K | 1.01× | |
| 21 | Illinois | ~30K | 1.00× | |
| 22 | Massachusetts | ~20K | 0.98× | |
| 23 | Oregon | ~9K | 0.98× | |
| 24 | Maine | ~3K | 0.98× | |
| 25 | New York | ~40K | 0.97× | |
| 26 | New Hampshire | ~3K | 0.97× | |
| 27 | Rhode Island | ~3K | 0.96× | |
| 28 | Indiana | ~10K | 0.93× | |
| 29 | New Jersey | ~20K | 0.91× | |
| 30 | Washington | ~20K | 0.91× | |
| 31 | Florida | ~50K | 0.90× | |
| 32 | Oklahoma | ~8K | 0.90× | |
| 33 | Alaska | ~2K | 0.90× | |
| 34 | Minnesota | ~10K | 0.88× | |
| 35 | California | ~80K | 0.87× | |
| 36 | Kansas | ~6K | 0.86× | |
| 37 | Colorado | ~10K | 0.85× | |
| 38 | Wisconsin | ~10K | 0.85× | |
| 39 | Nevada | ~7K | 0.85× | |
| 40 | Montana | ~2K | 0.84× | |
| 41 | Texas | ~60K | 0.82× | |
| 42 | Iowa | ~6K | 0.81× | |
| 43 | Nebraska | ~3K | 0.81× | |
| 44 | Arizona | ~10K | 0.80× | |
| 45 | Hawaii | ~3K | 0.79× | |
| 46 | New Mexico | ~3K | 0.78× | |
| 47 | Idaho | ~3K | 0.74× | |
| 48 | South Dakota | ~1K | 0.73× | |
| 49 | North Dakota | ~1K | 0.73× | |
| 50 | Utah | ~5K | 0.63× |
The strongest cross-interests of the Bill Withers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Commodores | Music & Radio | 93.03× | ||
| 02 | Sister Sledge | Music & Radio | 79.77× | ||
| 03 | Marlon Brando | Movies & TV | 71.69× | ||
| 04 | Boardwalk Empire | Movies & TV | 68.49× | ||
| 05 | Wham! | Music & Radio | 63.20× | ||
| 06 | Diane Keaton | Movies & TV | 55.16× | ||
| 07 | Al Pacino | Movies & TV | 55.08× | ||
| 08 | Billy Ocean | Music & Radio | 52.33× | ||
| 09 | Quincy Jones | Music & Radio | 36.48× | ||
| 10 | Rod Stewart | Music & Radio | 35.27× | ||
| 11 | Dionne Warwick | Music & Radio | 35.09× | ||
| 12 | Chaka Khan | Music & Radio | 32.84× | ||
| 13 | Box Office Mojo | Movies & TV | 32.73× | ||
| 14 | Otis Redding | Music & Radio | 31.99× | ||
| 15 | Randy Jackson | Movies & TV | 28.34× | ||
| 16 | Goodfellas | Movies & TV | 20.91× | ||
| 17 | Mad Men | Movies & TV | 20.55× | ||
| 18 | James McAvoy | Movies & TV | 20.00× | ||
| 19 | Ray Charles | Music & Radio | 18.29× | ||
| 20 | Frank Sinatra | Music & Radio | 15.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.82× | |
| Spirituality | BALANCE | 1.58× | |
| Tradition | CONSERVATISM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.80× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Sustainability | BALANCE | 0.83× |
Bill Withers has an estimated audience of 839,594 people in United States, concentrated in California and Texas.
51.8% of Bill Withers fans are female, 48.2% are male, with an average age of 47.7 years.
Bill Withers fans show strongest brand affinity for Diane Keaton (55.16×), Marlon Brando (71.69×), and Al Pacino (55.08×) over the country average.
Bill Withers fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Bill Withers itself, the audience over-indexes on Marlon Brando (71.69×), Al Pacino (55.08×), Boardwalk Empire (68.49×), and Commodores (93.03×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bill Withers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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