Barry White Audience in United States

Barry White logo

Barry White has an estimated audience of 1,140,238 people in United States. 53.7% are female, 46.3% are male, average age 48.4. Top regions: California, Texas, Florida. Top brand affinities: The Yardbirds, ChenOne, Commodores, Soundwave (Australian music festival), DoYouYoga.com.

The average Barry White fan in United States is 48.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Yardbirds, ChenOne, Commodores, with strongest over-indexing on The Yardbirds (385.85× the country average). Demographically, the Barry White audience skews balanced with an average age of 48.4, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Soul

Demographics of Barry White fans

Demographic split for Barry White audience in United States
MetricValue
Female53.7%
Male46.3%
Average age48.4
Estimated audience size1,140,238

Audience persona

The typical Barry White fan in United States is balanced, around 48.4 years old, with strong Quality Awareness tendencies and a notable affinity for The Yardbirds.

Top regions in United States

Top regions ranked by reach for Barry White in United States
RegionReachAffinity
California123,8480.99×
Texas113,4431.16×
Florida110,0491.43×
New York78,8031.24×
Georgia58,4001.66×
North Carolina51,3991.5×
Illinois44,9521.18×
Pennsylvania42,2021.1×
Ohio38,7771.1×
Michigan35,6601.2×
New Jersey35,0891.21×
Virginia34,2741.23×
Maryland29,2761.49×
Tennessee28,3731.24×
Louisiana26,3401.79×
South Carolina25,5501.49×
Alabama24,5191.54×
Massachusetts20,8070.93×
Arizona20,2920.87×
Indiana19,9150.96×
Missouri18,9161.03×
Washington16,6730.73×
Mississippi16,0011.7×
Kentucky13,9100.97×
Wisconsin13,3450.78×
Oklahoma12,4180.98×
Colorado12,3340.69×
Connecticut12,1561.06×
Nevada11,9391.08×
Minnesota11,7980.72×
Arkansas10,7501.14×
Oregon9,1780.7×
Kansas7,2870.81×
Iowa6,5430.7×
Utah6,1940.61×
New Mexico4,6580.81×
Washington, District of Columbia4,5641.33×
West Virginia4,2000.79×
Nebraska3,9580.69×
Delaware3,7411.19×
New Hampshire3,5750.8×
Rhode Island3,5620.98×
Idaho3,3560.59×
Hawaii3,3280.68×
Maine3,1090.76×
Montana1,8510.59×
Alaska1,4620.6×
Vermont1,3410.67×
South Dakota1,3170.5×
North Dakota1,2590.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barry White audience
BrandAffinityCategory
The Yardbirds385.85×Music & Radio
ChenOne1284.7×Fashion & Accessoires
Commodores160.27×Music & Radio
Soundwave (Australian music festival)224.33×Music & Radio
DoYouYoga.com1416.67×Sports
Spring Awakening Music Festival214.16×Music & Radio
Lovers (TV series)56×
Seal42.33×Music & Radio
Celtic FC55.01×Sports
Bloodstone56.5×Music & Radio
War (band)20×Music & Radio
Al Green24.76×Music & Radio
Now You See Me (film)14.59×Movies & TV
Natasha Lyonne14.44×Movies & TV
Henry Saiz2476.31×Music & Radio
The Stylistics76.75×Music & Radio
Lotus (American band)15.23×Music & Radio
The Green Mile18.15×Movies & TV
Antonio Brown11.97×Sports
Luther Vandross15.18×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barry White audience
TraitClusterScore
Quality AwarenessPREMIUM1.4
PatriotismCONSERVATISM1.36
Community OrientationOPEN1.33
TraditionCONSERVATISM1.21
Career OrientationPOWER1.2
IndividualismJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Barry White
CountryShare
United States22.8%
United Kingdom9.6%
France8.7%

See Barry White audiences in other countries

More Soul audiences in United States

Frequently asked questions

How many fans does Barry White have in United States?

Barry White has an estimated audience of 1,140,238 people in United States, concentrated in California and Texas.

What is the gender split and age of Barry White fans?

53.7% of Barry White fans are female, 46.3% are male, with an average age of 48.4 years.

Which brands do Barry White fans like most?

Barry White fans show strongest brand affinity for The Yardbirds (385.85×), ChenOne (1284.7×), and Commodores (160.27×) over the country average.

Where do Barry White fans live in United States?

Barry White fans in United States are most concentrated in California (reach 123,848), Texas (reach 113,443), and Florida (reach 110,049). These three regions account for the largest share of the active audience.

What other brands do Barry White fans also like?

Beyond Barry White itself, the audience over-indexes on ChenOne (1284.7×), Commodores (160.27×), Soundwave (Australian music festival) (224.33×), and DoYouYoga.com (1416.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barry White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.