The Yardbirds Audience in United States

The Yardbirds has an estimated audience of 275,176 people in United States. 34.0% are female, 66.0% are male, average age 51.2. Top regions: California, Florida, Texas. Top brand affinities: Barry White, Jimmy Page, The Kinks, The Doors, Genesis (band).

The average The Yardbirds fan in United States is 51.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Barry White, Jimmy Page, The Kinks, with strongest over-indexing on Barry White (406.33× the country average). Demographically, the The Yardbirds audience skews more male with an average age of 51.2, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of The Yardbirds fans

Demographic split for The Yardbirds audience in United States
MetricValue
Female34.0%
Male66.0%
Average age51.2
Estimated audience size275,176

Audience persona

The typical The Yardbirds fan in United States is more male, around 51.2 years old, with strong Patriotism tendencies and a notable affinity for Barry White.

Top regions in United States

Top regions ranked by reach for The Yardbirds in United States
RegionReachAffinity
California26,8330.89×
Florida16,7330.9×
Texas16,4290.69×
New York16,1371.05×
Pennsylvania12,2551.32×
Ohio11,0771.31×
Illinois10,2871.12×
Michigan9,4331.31×
North Carolina7,3570.89×
Massachusetts7,0851.31×
New Jersey7,0611.01×
Georgia6,2480.74×
Washington5,9301.07×
Indiana5,8091.16×
Virginia5,5620.83×
Tennessee5,4420.99×
Arizona5,3090.94×
Wisconsin4,9981.21×
Missouri4,9931.13×
Colorado4,6721.08×
Minnesota4,4401.13×
Maryland4,0430.85×
Oregon3,9681.26×
Kentucky3,7711.09×
South Carolina3,7400.9×
Connecticut3,5581.29×
Oklahoma3,1931.05×
Alabama3,1600.82×
Louisiana2,9050.82×
Nevada2,5220.95×
Iowa2,2470.99×
Arkansas2,1220.94×
Kansas2,1180.98×
Utah1,8400.75×
Mississippi1,6340.72×
New Hampshire1,5281.41×
Maine1,4741.5×
Idaho1,3390.97×
West Virginia1,2981.01×
New Mexico1,2310.89×
Nebraska1,2240.89×
Rhode Island1,2201.39×
Montana8211.08×
Delaware6970.92×
Hawaii6840.58×
Washington, District of Columbia6680.81×
Vermont6071.26×
North Dakota4510.8×
South Dakota4490.71×
Alaska3360.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Yardbirds audience
BrandAffinityCategory
Barry White406.33×Music & Radio
Jimmy Page81.22×Music & Radio
The Kinks95.64×Music & Radio
The Doors35.84×Music & Radio
Genesis (band)14.57×Music & Radio
The Beach Boys14.92×Music & Radio
Joe Walsh24.64×Music & Radio
Chuck Berry33.15×Music & Radio
Robert Plant20.44×Music & Radio
Creedence Clearwater Revival25.69×Music & Radio
Sheryl Crow26.17×Music & Radio
Phineas and Ferb16.24×Movies & TV
Lynyrd Skynyrd18.21×Music & Radio
Jimi Hendrix17.31×Music & Radio
The Who23.46×Music & Radio
Natalie Dormer20×Movies & TV
Alexa Bliss20.87×Sports
Syd Barrett30.95×Music & Radio
Joe Cocker26.87×Music & Radio
Jeff Beck27.56×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Yardbirds audience
TraitClusterScore
PatriotismCONSERVATISM1.54
TraditionCONSERVATISM1.39
IndulgenceJOY1.34
SpiritualityBALANCE1.3
Design AffinityPREMIUM1.29
TravellingTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for The Yardbirds
CountryShare
United States45.2%
United Kingdom16.2%
Canada8.7%

See The Yardbirds audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does The Yardbirds have in United States?

The Yardbirds has an estimated audience of 275,176 people in United States, concentrated in California and Florida.

What is the gender split and age of The Yardbirds fans?

34.0% of The Yardbirds fans are female, 66.0% are male, with an average age of 51.2 years.

Which brands do The Yardbirds fans like most?

The Yardbirds fans show strongest brand affinity for Barry White (406.33×), Jimmy Page (81.22×), and The Kinks (95.64×) over the country average.

Where do The Yardbirds fans live in United States?

The Yardbirds fans in United States are most concentrated in California (reach 26,833), Florida (reach 16,733), and Texas (reach 16,429). These three regions account for the largest share of the active audience.

What other brands do The Yardbirds fans also like?

Beyond The Yardbirds itself, the audience over-indexes on Jimmy Page (81.22×), The Kinks (95.64×), The Doors (35.84×), and Genesis (band) (14.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Yardbirds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.