Rascasse Audience Intelligence

The Yardbirds Audience in United States

A data profile of the people who buy, follow and care about The Yardbirds in United States — modelled from more than twelve digital signal sources. The Yardbirds has an estimated audience of 266,232 people in United States.

#12848among Person in United States#7507in Music & Radio

The average The Yardbirds fan in United States is 51.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Barry White, Jimmy Page, Sheryl Crow, with strongest over-indexing on Barry White (385.85× the country average).

Demographically, the The Yardbirds audience skews more male with an average age of 51.2, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Yardbirds fan in United States is more male, around 51.2 years old, with strong Patriotism tendencies and a notable affinity for Barry White.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Yardbirds profile in United States.

Audience size
266K
in United States
Gender
34.0%♀
66.0% male
Age
51.2
average years
Country rank
#51305
Person in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Yardbirds fans

34.0% are female, 66.0% are male, average age 51.2.

Fig. 02

Gender split

34.0%
Female
66.0%
Male
Demographic split for The Yardbirds audience in United States
MetricValue
Female34.0%
Male66.0%
Average age51.2
Estimated audience size266,232
Fig. 03

Age distribution

Ø 51.2
average years
Age distribution of the The Yardbirds audience in United States
Age bracketShare%
16-195%
20-296%
30-3910%
40-4921%
50+58%
Fig. 04

Worldwide distribution

43.5%

of the worldwide The Yardbirds audience comes from United States.

Worldwide audience distribution share by country for The Yardbirds
CountryShare
United States43.5%
United Kingdom17.0%
Canada9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Yardbirds audience in United States is strongest.

Fig. 05

Top regions by affinity

The Yardbirds fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~1K1.35×
02Maine~1K1.31×
03Pennsylvania~10K1.25×
04Ohio~10K1.24×
05Michigan~9K1.23×
06Wisconsin~5K1.23×
07Massachusetts~7K1.22×
08Rhode Island~1K1.20×
09Oregon~4K1.18×
10Connecticut~3K1.18×
11Vermont<1K1.16×
12Minnesota~4K1.13×
13Missouri~5K1.10×
14Indiana~5K1.09×
15Illinois~10K1.06×
16Kentucky~4K1.06×
17Montana<1K1.06×
18West Virginia~1K1.05×
19Iowa~2K1.03×
20Washington~6K1.02×
21Oklahoma~3K1.02×
22Idaho~1K1.02×
23Colorado~4K1.01×
24Kansas~2K1.01×
25Delaware<1K1.01×
26Tennessee~5K0.99×
27New Mexico~1K0.99×
28Nevada~3K0.97×
29Arkansas~2K0.97×
30New Jersey~7K0.94×
31North Dakota<1K0.94×
32New York~10K0.93×
33Arizona~5K0.93×
34Nebraska~1K0.92×
35South Dakota<1K0.92×
36Alaska<1K0.92×
37North Carolina~7K0.90×
38South Carolina~4K0.90×
39Washington, District of Columbia<1K0.90×
40Maryland~4K0.89×
41Alabama~3K0.87×
42Virginia~6K0.86×
43Florida~20K0.85×
44Louisiana~3K0.84×
45Mississippi~2K0.84×
46California~20K0.82×
47Utah~2K0.81×
48Hawaii<1K0.79×
49Georgia~6K0.73×
50Texas~20K0.66×
Fig. 06

Affinity by region

Affinity by region — The Yardbirds, United States
0.66×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Yardbirds audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Yardbirds audience
#·InterestCategoryAffinity×
01Barry WhiteMusic & Radio385.85×
02The KinksMusic & Radio99.80×
03Jimmy PageMusic & Radio77.09×
04Sheryl CrowMusic & Radio54.51×
05Jeff BeckMusic & Radio47.95×
06Alexa BlissSports45.47×
07Chuck BerryMusic & Radio37.52×
08The DoorsMusic & Radio34.45×
09The WhoMusic & Radio28.95×
10Creedence Clearwater RevivalMusic & Radio27.45×
11Joe WalshMusic & Radio25.92×
12Robert PlantMusic & Radio19.52×
13The Beach BoysMusic & Radio19.35×
14Lynyrd SkynyrdMusic & Radio19.31×
15Keith RichardsMusic & Radio19.05×
16Jimi HendrixMusic & Radio17.88×
17Led ZeppelinMusic & Radio15.85×
18Genesis (band)Music & Radio13.67×
19DocuSignTechnology & Electronics12.38×
20William ShatnerMovies & TV11.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Yardbirds audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Yardbirds audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.29×
TraditionCONSERVATISM1.63×
IndulgenceJOY1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Yardbirds audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
ExtroversionTHRILL0.74×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Yardbirds have in United States?

The Yardbirds has an estimated audience of 266,232 people in United States, concentrated in California and Florida.

02

What is the gender split and age of The Yardbirds fans?

34.0% of The Yardbirds fans are female, 66.0% are male, with an average age of 51.2 years.

03

Which brands do The Yardbirds fans like most?

The Yardbirds fans show strongest brand affinity for Barry White (385.85×), Jimmy Page (77.09×), and Sheryl Crow (54.51×) over the country average.

04

Where do The Yardbirds fans live in United States?

The Yardbirds fans in United States are most concentrated in California (reach ~20K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Yardbirds fans also like?

Beyond The Yardbirds itself, the audience over-indexes on Jimmy Page (77.09×), Sheryl Crow (54.51×), The Kinks (99.8×), and Alexa Bliss (45.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See The Yardbirds audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Yardbirds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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