Rascasse Audience Intelligence

The O'Jays Audience in United States

A data profile of the people who buy, follow and care about The O'Jays in United States — modelled from more than twelve digital signal sources. The O'Jays has an estimated audience of 362,420 people in United States.

#692among Band in United States#10899among Person in United States#6290in Music & Radio

The average The O'Jays fan in United States is 49.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diane Keaton, Marlon Brando, Al Pacino, with strongest over-indexing on Diane Keaton (41.73× the country average).

Demographically, the The O'Jays audience skews more female with an average age of 49.1, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The O'Jays fan in United States is more female, around 49.1 years old, with strong Patriotism tendencies and a notable affinity for Diane Keaton.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The O'Jays profile in United States.

Audience size
362K
in United States
Gender
57.9%♀
42.1% male
Age
49.1
average years
Country rank
#43811
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The O'Jays fans

57.9% are female, 42.1% are male, average age 49.1.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for The O'Jays audience in United States
MetricValue
Female57.9%
Male42.1%
Average age49.1
Estimated audience size362,420
Fig. 03

Age distribution

Ø 49.1
average years
Age distribution of the The O'Jays audience in United States
Age bracketShare%
16-195%
20-298%
30-3914%
40-4928%
50+46%
Fig. 04

Worldwide distribution

71.9%

of the worldwide The O'Jays audience comes from United States.

Worldwide audience distribution share by country for The O'Jays
CountryShare
United States71.9%
United Kingdom8.4%
South Africa7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The O'Jays audience in United States is strongest.

Fig. 05

Top regions by affinity

The O'Jays fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~8K2.97×
02Louisiana~10K2.46×
03Alabama~10K2.32×
04Georgia~20K2.11×
05Maryland~10K1.93×
06South Carolina~10K1.90×
07Tennessee~10K1.82×
08Virginia~10K1.71×
09North Carolina~20K1.61×
10Ohio~20K1.53×
11Washington, District of Columbia~2K1.52×
12Delaware~1K1.44×
13Michigan~10K1.38×
14Arkansas~4K1.27×
15Missouri~7K1.23×
16Florida~30K1.18×
17Pennsylvania~10K1.15×
18Illinois~10K1.13×
19New Jersey~9K1.10×
20Indiana~6K0.95×
21Texas~30K0.94×
22Nevada~3K0.94×
23South Dakota<1K0.92×
24North Dakota<1K0.92×
25Vermont<1K0.92×
26Alaska<1K0.91×
27New York~20K0.90×
28Montana<1K0.90×
29New Mexico~2K0.89×
30Kentucky~4K0.87×
31Connecticut~3K0.87×
32Rhode Island<1K0.87×
33Oklahoma~3K0.85×
34Idaho~1K0.84×
35West Virginia~1K0.84×
36New Hampshire~1K0.83×
37Maine~1K0.83×
38Hawaii~1K0.82×
39California~30K0.81×
40Kansas~2K0.80×
41Nebraska~1K0.79×
42Wisconsin~4K0.74×
43Minnesota~4K0.73×
44Utah~2K0.73×
45Iowa~2K0.73×
46Arizona~5K0.67×
47Massachusetts~4K0.66×
48Oregon~3K0.66×
49Washington~4K0.60×
50Colorado~3K0.60×
Fig. 06

Affinity by region

Affinity by region — The O'Jays, United States
0.60×1.00×2.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The O'Jays audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The O'Jays audience
#·InterestCategoryAffinity×
01CommodoresMusic & Radio77.95×
02Boardwalk EmpireMovies & TV62.58×
03Marlon BrandoMovies & TV53.78×
04The Jackson 5Music & Radio47.70×
05Billy OceanMusic & Radio44.32×
06Diane KeatonMovies & TV41.73×
07Al PacinoMovies & TV41.49×
08Barry WhiteMusic & Radio37.60×
09Wham!Music & Radio36.30×
10Chaka KhanMusic & Radio35.45×
11Dionne WarwickMusic & Radio33.13×
12Quincy JonesMusic & Radio29.33×
13Earth, Wind & FireMusic & Radio28.08×
14Rod StewartMusic & Radio26.57×
15Box Office MojoMovies & TV24.88×
16James BrownMusic & Radio23.33×
17Randy JacksonMovies & TV22.56×
18Aretha FranklinMusic & Radio21.53×
19QVCMovies & TV7.78×
20FedExBusiness & Career6.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The O'Jays audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The O'Jays audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.52×
Family OrientationCONSERVATISM2.40×
Quality AwarenessPREMIUM2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The O'Jays audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
Early Adopter MentalityPOWER0.69×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The O'Jays have in United States?

The O'Jays has an estimated audience of 362,420 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The O'Jays fans?

57.9% of The O'Jays fans are female, 42.1% are male, with an average age of 49.1 years.

03

Which brands do The O'Jays fans like most?

The O'Jays fans show strongest brand affinity for Diane Keaton (41.73×), Marlon Brando (53.78×), and Al Pacino (41.49×) over the country average.

04

Where do The O'Jays fans live in United States?

The O'Jays fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The O'Jays fans also like?

Beyond The O'Jays itself, the audience over-indexes on Marlon Brando (53.78×), Al Pacino (41.49×), Boardwalk Empire (62.58×), and Commodores (77.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in United States

See The O'Jays audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The O'Jays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →