The O'Jays Audience in United States
The O'Jays has an estimated audience of 337,312 people in United States. 57.9% are female, 42.1% are male, average age 49.1. Top brand affinities: Cryptic crossword, Corona (band), Anderson Silva (kickboxer), Preacher (comics), On the Border Mexican Grill & Cantina.
Top brand affinities include Cryptic crossword, Corona (band), Anderson Silva (kickboxer), with strongest over-indexing on Cryptic crossword (42.65× the country average). Demographically, the The O'Jays audience skews more female with an average age of 49.1, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of The O'Jays fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 49.1 |
| Estimated audience size | 337,312 |
Audience persona
The typical The O'Jays fan in United States is more female, around 49.1 years old, with strong Patriotism tendencies and a notable affinity for Cryptic crossword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cryptic crossword | 42.65× | Technology & Electronics |
| Corona (band) | 13.9× | Music & Radio |
| Anderson Silva (kickboxer) | 23.91× | Sports |
| Preacher (comics) | 20.59× | Literature |
| On the Border Mexican Grill & Cantina | 12.67× | Food & Beverages |
| Native American Hoop Dance | 48.67× | Arts & Culture |
| Whataburger | 2.12× | Food & Beverages |
| Stamp collecting | 5.5× | Home & Garden |
| Wise Girl (film) | 120.41× | Movies & TV |
| Nationality | 1.84× | Politics & Society |
| Alaskan Husky | 13.64× | Pets & Animals |
| Sultan Qaboos University | 64.6× | Business & Career |
| Home staging | 3.22× | Home & Garden |
| Kendra Scott | 1.8× | Fashion & Accessoires |
| 19 Kids and Counting | 3.17× | Movies & TV |
| Home Delivery | 1.73× | Food & Beverages |
| Sensationalism | 15.07× | News |
| Mortgage insurance | 2.36× | Business & Career |
| WGN-TV | 2.78× | Movies & TV |
| KSTP-TV | 3.55× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.47 |
| Quality Awareness | PREMIUM | 1.39 |
| Community Orientation | OPEN | 1.29 |
| Career Orientation | POWER | 1.17 |
| Price Sensitivity | PREMIUM | 1.17 |
| Family Orientation | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 72.1% |
| United Kingdom | 8.0% |
| South Africa | 8.0% |
See The O'Jays audiences in other countries
More Band audiences in United States
- Fun (39,137,239)
- Animal Liberation Orchestra (35,886,708)
- Cherryblossom (18,458,000)
- MAX (band) (16,907,176)
- Hello (band) (15,458,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for The O'Jays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.