Rascasse Audience Intelligence

Now You See Me (film) Audience in United States

A data profile of the people who buy, follow and care about Now You See Me (film) in United States — modelled from more than twelve digital signal sources. Now You See Me (film) has an estimated audience of 4,867,317 people in United States.

#211among Movie / TV Show / Series in United States#696in Movies & TV

The average Now You See Me (film) fan in United States is 33.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Taron Egerton, Freddie Highmore, Night at the Museum, with strongest over-indexing on Taron Egerton (99.25× the country average).

Demographically, the Now You See Me (film) audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Now You See Me (film) fan in United States is balanced, around 33.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Taron Egerton.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Now You See Me (film) profile in United States.

Audience size
4.9M
in United States
Gender
48.9%♀
51.1% male
Age
33.4
average years
Country rank
#6869
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Now You See Me (film) viewers

48.9% are female, 51.1% are male, average age 33.4.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Now You See Me (film) audience in United States
MetricValue
Female48.9%
Male51.1%
Average age33.4
Estimated audience size4,867,317
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Now You See Me (film) audience in United States
Age bracketShare%
16-1941%
20-2915%
30-3916%
40-4915%
50+13%
Fig. 04

Worldwide distribution

35.1%

of the worldwide Now You See Me (film) audience comes from United States.

Worldwide audience distribution share by country for Now You See Me (film)
CountryShare
United States35.1%
United Kingdom8.5%
Canada6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Now You See Me (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Now You See Me (film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~80K1.50×
02Idaho~40K1.28×
03Arizona~100K1.11×
04Wisconsin~100K1.11×
05Missouri~100K1.10×
06Iowa~50K1.10×
07Michigan~200K1.09×
08Texas~600K1.08×
09Oklahoma~70K1.08×
10California~700K1.07×
11Colorado~100K1.07×
12Kansas~50K1.07×
13Washington~100K1.06×
14Alaska~10K1.06×
15Illinois~200K1.05×
16Indiana~100K1.05×
17Montana~20K1.05×
18Minnesota~90K1.04×
19South Dakota~10K1.04×
20North Dakota~10K1.04×
21Nevada~60K1.03×
22Arkansas~50K1.02×
23Nebraska~30K1.02×
24Wyoming~9K1.02×
25Ohio~200K1.01×
26Massachusetts~100K1.00×
27Oregon~70K1.00×
28Pennsylvania~200K0.99×
29Tennessee~100K0.98×
30Maryland~100K0.98×
31Alabama~80K0.98×
32Georgia~200K0.97×
33North Carolina~200K0.97×
34Kentucky~70K0.95×
35Virginia~100K0.94×
36Louisiana~70K0.94×
37Delaware~20K0.94×
38New York~300K0.93×
39Florida~400K0.92×
40New Mexico~30K0.92×
41New Hampshire~20K0.90×
42New Jersey~100K0.88×
43South Carolina~80K0.88×
44Hawaii~20K0.88×
45Mississippi~40K0.87×
46Washington, District of Columbia~20K0.87×
47Connecticut~50K0.86×
48Maine~20K0.86×
49Rhode Island~20K0.86×
50West Virginia~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Now You See Me (film), United States
0.85×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Now You See Me (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Now You See Me (film) audience
#·InterestCategoryAffinity×
01Freddie HighmoreMovies & TV138.82×
02Taron EgertonMovies & TV99.25×
03Night at the MuseumMovies & TV96.37×
04Oblivion (2013 film)Movies & TV69.34×
05UplayInternet & Social Media57.11×
06Famke JanssenFashion & Accessoires42.02×
07Gerard ButlerMovies & TV37.53×
08Devil May CryGames32.97×
09SealMusic & Radio31.33×
10Monty Python and the Holy GrailMovies & TV24.82×
11Christian BaleMovies & TV23.31×
12Paula AbdulMusic & Radio22.54×
13Armageddon (1998 film)Movies & TV20.00×
14BevMo!Shopping17.43×
15Brie LarsonMovies & TV15.95×
16Michael KeatonMovies & TV15.74×
17Randy JacksonMovies & TV13.06×
18Anne HathawayMovies & TV9.97×
19Diane KeatonMovies & TV6.19×
20Scooby-DooMovies & TV5.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Now You See Me (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Now You See Me (film) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.11×
PatriotismCONSERVATISM1.94×
TraditionCONSERVATISM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Now You See Me (film) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.60×
SustainabilityBALANCE0.62×
Design AffinityPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Now You See Me (film) have in United States?

Now You See Me (film) has an estimated audience of 4,867,317 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Now You See Me (film) viewers?

48.9% of Now You See Me (film) fans are female, 51.1% are male, with an average age of 33.4 years.

03

Which brands do Now You See Me (film) fans like most?

Now You See Me (film) fans show strongest brand affinity for Taron Egerton (99.25×), Freddie Highmore (138.82×), and Night at the Museum (96.37×) over the country average.

04

Where do Now You See Me (film) fans live in United States?

Now You See Me (film) fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Now You See Me (film) fans also like?

Beyond Now You See Me (film) itself, the audience over-indexes on Freddie Highmore (138.82×), Night at the Museum (96.37×), Gerard Butler (37.53×), and Oblivion (2013 film) (69.34×) compared to the United States average.

Appendix

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See Now You See Me (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Now You See Me (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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