Now You See Me (film) Audience in United States

Now You See Me (film) logo

Now You See Me (film) has an estimated audience of 5,920,358 people in United States. 48.9% are female, 51.1% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Maracaibo, Wikia, Monogram, Jason Nelson, Elsword.

The average Now You See Me (film) fan in United States is 33.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Maracaibo, Wikia, Monogram, with strongest over-indexing on Maracaibo (26.2× the country average). Demographically, the Now You See Me (film) audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Now You See Me (film) fans

Demographic split for Now You See Me (film) audience in United States
MetricValue
Female48.9%
Male51.1%
Average age33.4
Estimated audience size5,920,358

Audience persona

The typical Now You See Me (film) fan in United States is balanced, around 33.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Maracaibo.

Top regions in United States

Top regions ranked by reach for Now You See Me (film) in United States
RegionReachAffinity
California708,2591.09×
Texas545,7601.07×
Florida386,1760.96×
New York326,5710.99×
Illinois204,1181.03×
Pennsylvania203,2531.02×
Ohio188,8601.04×
Georgia186,4621.02×
North Carolina178,9501×
Michigan164,6601.06×
Arizona141,4741.17×
Virginia141,3460.98×
New Jersey138,5690.92×
Washington128,5601.08×
Indiana120,7421.12×
Massachusetts119,6391.03×
Tennessee118,1190.99×
Missouri106,2401.11×
Colorado101,1201.08×
Maryland96,6020.95×
Wisconsin93,9761.06×
Alabama91,0731.1×
Minnesota87,5831.03×
South Carolina82,2120.92×
Utah73,5731.39×
Oklahoma73,2951.11×
Louisiana71,4050.94×
Oregon70,8681.04×
Kentucky70,6480.95×
Nevada59,9261.05×
Iowa51,0091.05×
Kansas49,1671.05×
Arkansas48,8101×
Mississippi41,8920.86×
Idaho35,4981.2×
Connecticut34,5380.58×
Nebraska29,6011×
New Mexico27,0670.91×
Hawaii23,5350.92×
West Virginia22,9020.83×
New Hampshire21,7200.93×
Maine18,6920.88×
Montana17,9271.09×
Rhode Island16,1670.86×
Washington, District of Columbia16,0210.9×
Delaware14,2400.87×
Alaska13,2961.05×
South Dakota12,7400.93×
North Dakota11,4590.94×
Vermont8,9800.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Now You See Me (film) audience
BrandAffinityCategory
Maracaibo26.2×Travel & Leisure
Wikia6.5×Internet & Social Media
Monogram5.71×Home & Garden
Jason Nelson52.56×Music & Radio
Elsword19.53×Games
Israel2.28×Travel & Leisure
Pro-Ject4.09×Music & Radio
AllJobs17.84×Business & Career
Pai gow20×Games
Google Photos2.24×Technology & Electronics
UK garage4.75×Music & Radio
Stamp collecting3.96×Home & Garden
Nationality1.76×Politics & Society
Bridget Jones: The Edge of Reason15.33×Movies & TV
Morphine (band)5.53×Music & Radio
Kendra Scott1.96×Fashion & Accessoires
Home lift40.35×Health
The Nice Guys5.2×Movies & TV
Home staging3.36×Home & Garden
Mortgage insurance2.85×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Now You See Me (film) audience
TraitClusterScore
Luxury OrientationPREMIUM1.76
ExtroversionTHRILL1.4
LGBTQ+ IdentityOPEN1.32
PatriotismCONSERVATISM1.24
TraditionCONSERVATISM1.22
Risk AppetiteTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Now You See Me (film)
CountryShare
United States39.5%
United Kingdom8.2%
Canada6.2%

See Now You See Me (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Now You See Me (film) have in United States?

Now You See Me (film) has an estimated audience of 5,920,358 people in United States, concentrated in California and Texas.

What is the gender split and age of Now You See Me (film) fans?

48.9% of Now You See Me (film) fans are female, 51.1% are male, with an average age of 33.4 years.

Which brands do Now You See Me (film) fans like most?

Now You See Me (film) fans show strongest brand affinity for Maracaibo (26.2×), Wikia (6.5×), and Monogram (5.71×) over the country average.

Where do Now You See Me (film) fans live in United States?

Now You See Me (film) fans in United States are most concentrated in California (reach 708,259), Texas (reach 545,760), and Florida (reach 386,176). These three regions account for the largest share of the active audience.

What other brands do Now You See Me (film) fans also like?

Beyond Now You See Me (film) itself, the audience over-indexes on Wikia (6.5×), Monogram (5.71×), Jason Nelson (52.56×), and Elsword (19.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Now You See Me (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.