Rascasse Audience Intelligence

Sambo (martial art) Audience in United States

A data profile of the people who buy, follow and care about Sambo (martial art) in United States — modelled from more than twelve digital signal sources. Sambo (martial art) has an estimated audience of 414,793 people in United States.

#12155among Topic in United States#4044in Sports

The average Sambo (martial art) fan in United States is 32.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anthony Joshua, Judo, Aikido, with strongest over-indexing on Anthony Joshua (69.54× the country average).

Demographically, the Sambo (martial art) audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sambo (martial art) fan in United States is more male, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for Anthony Joshua.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sambo (martial art) profile in United States.

Audience size
415K
in United States
Gender
16.2%♀
83.8% male
Age
32.7
average years
Country rank
#40776
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sambo (martial art) fans

16.2% are female, 83.8% are male, average age 32.7.

Fig. 02

Gender split

16.2%
Female
83.8%
Male
Demographic split for Sambo (martial art) audience in United States
MetricValue
Female16.2%
Male83.8%
Average age32.7
Estimated audience size414,793
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Sambo (martial art) audience in United States
Age bracketShare%
16-1934%
20-2925%
30-3919%
40-4914%
50+8%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Sambo (martial art) audience comes from United States.

Worldwide audience distribution share by country for Sambo (martial art)
CountryShare
Japan14.5%
United States13.4%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sambo (martial art) audience in United States is strongest.

Fig. 05

Top regions by affinity

Sambo (martial art) fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~5K4.63×
02South Carolina~10K2.26×
03Georgia~20K1.27×
04Maryland~9K1.19×
05Louisiana~6K1.14×
06Hawaii~2K1.14×
07North Carolina~10K1.13×
08California~50K1.12×
09Mississippi~4K1.12×
10Washington, District of Columbia~1K1.12×
11Virginia~10K1.08×
12Oregon~5K1.07×
13New York~20K1.06×
14Washington~9K1.06×
15Texas~40K1.04×
16Nevada~4K1.03×
17New Jersey~10K0.99×
18Alabama~6K0.99×
19Oklahoma~4K0.98×
20Tennessee~8K0.96×
21Arkansas~3K0.95×
22Connecticut~4K0.94×
23Florida~30K0.92×
24Pennsylvania~10K0.92×
25Illinois~10K0.91×
26Missouri~6K0.91×
27Massachusetts~7K0.90×
28Kansas~3K0.90×
29Alaska<1K0.90×
30Michigan~10K0.89×
31Arizona~8K0.89×
32Indiana~7K0.89×
33Kentucky~5K0.88×
34Colorado~6K0.87×
35Rhode Island~1K0.86×
36Montana<1K0.86×
37Iowa~3K0.85×
38West Virginia~2K0.85×
39Minnesota~5K0.84×
40Idaho~2K0.84×
41Vermont<1K0.84×
42Ohio~10K0.83×
43New Hampshire~1K0.83×
44North Dakota<1K0.83×
45Nebraska~2K0.82×
46New Mexico~2K0.82×
47Maine~1K0.82×
48South Dakota<1K0.78×
49Wisconsin~5K0.76×
50Utah~3K0.72×
Fig. 06

Affinity by region

Affinity by region — Sambo (martial art), United States
0.72×1.00×4.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sambo (martial art) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sambo (martial art) audience
#·InterestCategoryAffinity×
01North American Grappling AssociationSports72.58×
02Anthony JoshuaSports69.54×
03Khabib NurmagomedovSports69.23×
04AikidoSports58.48×
05JudoSports40.48×
06Randy CoutureSports37.45×
07TaekwondoSports32.41×
08JujutsuSports32.25×
09Jon JonesSports31.77×
10KendoSports31.19×
11CartilageHealth28.50×
12Dana WhiteSports24.20×
13GrapplingSports20.91×
14KarateSports17.87×
15Toyota SupraCars & Mobility13.99×
16Muhammad AliSports12.20×
17Rick and MortyMovies & TV9.50×
18Self-defenseSports6.98×
19VehiclesCars & Mobility2.42×
20ClothingFashion & Accessoires2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sambo (martial art) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sambo (martial art) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.84×
Risk AppetiteTHRILL2.07×
TraditionCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sambo (martial art) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.57×
Design AffinityPREMIUM0.71×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sambo (martial art) have in United States?

Sambo (martial art) has an estimated audience of 414,793 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sambo (martial art) fans?

16.2% of Sambo (martial art) fans are female, 83.8% are male, with an average age of 32.7 years.

03

Which brands do Sambo (martial art) fans like most?

Sambo (martial art) fans show strongest brand affinity for Anthony Joshua (69.54×), Judo (40.48×), and Aikido (58.48×) over the country average.

04

Where do Sambo (martial art) fans live in United States?

Sambo (martial art) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sambo (martial art) fans also like?

Beyond Sambo (martial art) itself, the audience over-indexes on Judo (40.48×), Aikido (58.48×), Khabib Nurmagomedov (69.23×), and Grappling (20.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sambo (martial art). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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