Sambo (martial art) Audience in United States

Sambo (martial art) has an estimated audience of 414,793 people in United States. 16.2% are female, 83.8% are male, average age 32.7. Top regions: California, Texas, Florida. Top brand affinities: Khabib Nurmagomedov, Anthony Joshua, Aaron Rodgers, Tyson Fury, Google Maps.

The average Sambo (martial art) fan in United States is 32.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Khabib Nurmagomedov, Anthony Joshua, Aaron Rodgers, with strongest over-indexing on Khabib Nurmagomedov (101.01× the country average). Demographically, the Sambo (martial art) audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Sambo (martial art) fans

Demographic split for Sambo (martial art) audience in United States
MetricValue
Female16.2%
Male83.8%
Average age32.7
Estimated audience size414,793

Audience persona

The typical Sambo (martial art) fan in United States is more male, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for Khabib Nurmagomedov.

Top regions in United States

Top regions ranked by reach for Sambo (martial art) in United States
RegionReachAffinity
California56,0431.23×
Texas40,1451.13×
Florida27,7350.99×
New York27,3691.18×
Georgia17,4941.37×
North Carolina15,0771.21×
Illinois13,8761×
Pennsylvania13,4490.96×
Ohio11,6720.91×
Virginia11,5191.14×
New Jersey11,4341.08×
Michigan10,6610.98×
Washington9,2511.11×
South Carolina9,1061.46×
Maryland9,0801.27×
Tennessee8,4231.01×
Arizona7,9790.94×
Massachusetts7,8970.97×
Indiana7,4140.98×
Missouri6,5080.97×
Louisiana6,3361.18×
Colorado6,1580.94×
Alabama5,7761×
Oregon5,6141.18×
Minnesota5,1380.86×
Wisconsin4,9000.79×
Kentucky4,7440.91×
Oklahoma4,7281.03×
Nevada4,4241.1×
Mississippi4,3051.26×
Connecticut4,1971.01×
Arkansas3,3610.98×
Kansas3,0480.93×
Iowa3,0100.88×
Delaware2,8082.45×
Utah2,6860.72×
Hawaii1,7530.98×
Idaho1,7120.82×
Nebraska1,6830.81×
Washington, District of Columbia1,5791.27×
New Mexico1,5770.76×
West Virginia1,4570.75×
New Hampshire1,3190.81×
Maine1,1150.75×
Rhode Island1,0800.82×
Montana9030.78×
Alaska6830.77×
South Dakota5690.59×
North Dakota5440.64×
Vermont5270.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sambo (martial art) audience
BrandAffinityCategory
Khabib Nurmagomedov101.01×Sports
Anthony Joshua39.23×Sports
Aaron Rodgers17.66×Sports
Tyson Fury73.56×Sports
Google Maps9.78×Internet & Social Media
Judo20.75×Sports
CarGurus12.76×Cars & Mobility
Capital One8.34×Business & Career
Bruce Willis13.98×Movies & TV
Indeed.com7.27×Business & Career
Aikido29.43×Sports
Logan Paul32.42×Movies & TV
Luka Dončić18.26×Sports
Toyota Supra24.67×Cars & Mobility
Beetlejuice6.72×Movies & TV
Ronnie Coleman23.93×Sports
Charlie Hunnam14.32×Movies & TV
Circle K9.3×Shopping
Cillian Murphy15.64×Movies & TV
DeviantArt8.73×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sambo (martial art) audience
TraitClusterScore
PatriotismCONSERVATISM2.19
Early Adopter MentalityPOWER1.46
Luxury OrientationPREMIUM1.29
Sports ActivityPOWER1.27
LGBTQ+ IdentityOPEN1.23
IndividualismJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Sambo (martial art)
CountryShare
Japan14.5%
United States13.4%
United Kingdom4.2%

See Sambo (martial art) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Sambo (martial art) have in United States?

Sambo (martial art) has an estimated audience of 414,793 people in United States, concentrated in California and Texas.

What is the gender split and age of Sambo (martial art) fans?

16.2% of Sambo (martial art) fans are female, 83.8% are male, with an average age of 32.7 years.

Which brands do Sambo (martial art) fans like most?

Sambo (martial art) fans show strongest brand affinity for Khabib Nurmagomedov (101.01×), Anthony Joshua (39.23×), and Aaron Rodgers (17.66×) over the country average.

Where do Sambo (martial art) fans live in United States?

Sambo (martial art) fans in United States are most concentrated in California (reach 56,043), Texas (reach 40,145), and Florida (reach 27,735). These three regions account for the largest share of the active audience.

What other brands do Sambo (martial art) fans also like?

Beyond Sambo (martial art) itself, the audience over-indexes on Anthony Joshua (39.23×), Aaron Rodgers (17.66×), Tyson Fury (73.56×), and Google Maps (9.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sambo (martial art). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.