Rascasse Audience Intelligence

Welterweight (MMA) Audience in United States

A data profile of the people who buy, follow and care about Welterweight (MMA) in United States — modelled from more than twelve digital signal sources. Welterweight (MMA) has an estimated audience of 4,301,361 people in United States.

#4139among Topic in United States#653in Sports

The average Welterweight (MMA) fan in United States is 32.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Judo, Anthony Joshua, Aikido, with strongest over-indexing on Judo (22.06× the country average).

Demographically, the Welterweight (MMA) audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Welterweight (MMA) fan in United States is more male, around 32.3 years old, with strong Patriotism tendencies and a notable affinity for Judo.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Welterweight (MMA) profile in United States.

Audience size
4.3M
in United States
Gender
17.5%♀
82.5% male
Age
32.3
average years
Country rank
#7562
Topic in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Welterweight (MMA) fans

17.5% are female, 82.5% are male, average age 32.3.

Fig. 02

Gender split

17.5%
Female
82.5%
Male
Demographic split for Welterweight (MMA) audience in United States
MetricValue
Female17.5%
Male82.5%
Average age32.3
Estimated audience size4,301,361
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Welterweight (MMA) audience in United States
Age bracketShare%
16-1937%
20-2924%
30-3918%
40-4913%
50+8%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Welterweight (MMA) audience comes from United States.

Worldwide audience distribution share by country for Welterweight (MMA)
CountryShare
United States28.8%
United Kingdom7.0%
Japan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Welterweight (MMA) audience in United States is strongest.

Fig. 05

Top regions by affinity

Welterweight (MMA) fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~200K1.90×
02Ohio~200K1.32×
03Nevada~50K1.22×
04Hawaii~20K1.19×
05California~600K1.18×
06Texas~400K1.08×
07Washington~90K1.06×
08Nebraska~20K1.06×
09New York~300K1.05×
10Maryland~80K1.05×
11Kansas~40K1.05×
12Georgia~100K1.04×
13New Jersey~100K1.04×
14Arizona~90K1.04×
15Colorado~70K1.04×
16Washington, District of Columbia~10K1.04×
17Pennsylvania~100K1.02×
18Oregon~50K1.02×
19Illinois~100K1.00×
20Massachusetts~80K1.00×
21Louisiana~60K1.00×
22Oklahoma~50K1.00×
23Connecticut~40K1.00×
24Montana~10K1.00×
25Alaska~9K1.00×
26Florida~300K0.98×
27North Carolina~100K0.98×
28Missouri~70K0.98×
29Kentucky~50K0.98×
30New Mexico~20K0.98×
31West Virginia~20K0.98×
32Michigan~100K0.97×
33Indiana~80K0.97×
34Maine~10K0.96×
35Rhode Island~10K0.96×
36Tennessee~80K0.95×
37Arkansas~30K0.95×
38North Dakota~8K0.95×
39Utah~40K0.94×
40Delaware~10K0.94×
41Mississippi~30K0.93×
42Vermont~7K0.93×
43Alabama~60K0.92×
44Iowa~30K0.92×
45Idaho~20K0.92×
46New Hampshire~20K0.91×
47South Dakota~9K0.90×
48Minnesota~50K0.87×
49South Carolina~60K0.86×
50Wisconsin~60K0.86×
Fig. 06

Affinity by region

Affinity by region — Welterweight (MMA), United States
0.86×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Welterweight (MMA) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Welterweight (MMA) audience
#·InterestCategoryAffinity×
01Khabib NurmagomedovSports38.54×
02AikidoSports36.85×
03Anthony JoshuaSports28.94×
04Anderson SilvaSports22.34×
05JudoSports22.06×
06TaekwondoSports20.43×
07JujutsuSports15.84×
08Nate DiazSports14.20×
09GrapplingSports12.84×
10Conor McGregorSports12.68×
11Tyson FurySports11.65×
12KarateSports7.94×
13Broadcasting of sports eventsMovies & TV7.79×
14Ronda RouseySports7.04×
15Rick and MortyMovies & TV6.09×
16Fox SportsMovies & TV4.62×
17Self-defenseSports4.26×
18Mixed martial artsSports4.05×
19VehiclesCars & Mobility1.65×
20Physical fitnessSports1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Welterweight (MMA) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Welterweight (MMA) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.83×
Risk AppetiteTHRILL1.59×
Need for SecurityCONSERVATISM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Welterweight (MMA) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.54×
Quality AwarenessPREMIUM0.60×
SustainabilityBALANCE0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Welterweight (MMA) have in United States?

Welterweight (MMA) has an estimated audience of 4,301,361 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Welterweight (MMA) fans?

17.5% of Welterweight (MMA) fans are female, 82.5% are male, with an average age of 32.3 years.

03

Which brands do Welterweight (MMA) fans like most?

Welterweight (MMA) fans show strongest brand affinity for Judo (22.06×), Anthony Joshua (28.94×), and Aikido (36.85×) over the country average.

04

Where do Welterweight (MMA) fans live in United States?

Welterweight (MMA) fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Welterweight (MMA) fans also like?

Beyond Welterweight (MMA) itself, the audience over-indexes on Anthony Joshua (28.94×), Aikido (36.85×), Taekwondo (20.43×), and Khabib Nurmagomedov (38.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Welterweight (MMA) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Welterweight (MMA). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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