Welterweight (MMA) Audience in United States

Welterweight (MMA) logo

Welterweight (MMA) has an estimated audience of 4,301,361 people in United States. 17.5% are female, 82.5% are male, average age 32.3. Top regions: California, Texas, Florida. Top brand affinities: Pro-Ject, Urban Outfitters, Home construction, UK garage, Dog breed.

The average Welterweight (MMA) fan in United States is 32.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pro-Ject, Urban Outfitters, Home construction, with strongest over-indexing on Pro-Ject (10.49× the country average). Demographically, the Welterweight (MMA) audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Welterweight (MMA) fans

Demographic split for Welterweight (MMA) audience in United States
MetricValue
Female17.5%
Male82.5%
Average age32.3
Estimated audience size4,301,361

Audience persona

The typical Welterweight (MMA) fan in United States is more male, around 32.3 years old, with strong Patriotism tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Welterweight (MMA) in United States
RegionReachAffinity
California556,8751.18×
Texas398,1121.08×
Florida276,6460.95×
Virginia246,2322.35×
New York245,2091.02×
Ohio209,6191.58×
Pennsylvania151,3241.04×
Illinois145,3061.01×
Georgia136,9421.03×
North Carolina127,6360.99×
New Jersey113,5041.04×
Michigan111,7400.99×
Washington95,4631.11×
Arizona90,9801.04×
Massachusetts88,3331.04×
Tennessee81,4430.94×
Indiana78,4811×
Maryland77,3801.05×
Colorado72,3541.07×
Missouri67,4960.97×
Wisconsin55,8500.86×
Minnesota54,6170.89×
Louisiana54,2210.98×
Alabama51,9500.86×
South Carolina51,4700.8×
Oregon51,4191.04×
Kentucky49,7640.92×
Nevada48,4101.16×
Oklahoma46,7690.98×
Connecticut44,1241.02×
Utah37,9800.99×
Arkansas32,6460.92×
Iowa32,6410.92×
Kansas31,2020.92×
Mississippi26,6180.75×
Nebraska22,0961.02×
New Mexico19,3480.9×
Hawaii18,8061.02×
Idaho18,7780.87×
West Virginia18,6940.93×
Maine15,3861×
New Hampshire14,9980.88×
Washington, District of Columbia13,4981.04×
Rhode Island13,4390.98×
Montana11,2700.94×
Delaware9,9320.84×
Alaska8,1820.89×
South Dakota7,7440.78×
North Dakota7,1290.81×
Vermont6,5450.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Welterweight (MMA) audience
BrandAffinityCategory
Pro-Ject10.49×Music & Radio
Urban Outfitters3.35×Shopping
Home construction2.04×Home & Garden
UK garage7.62×Music & Radio
Dog breed1.63×Pets & Animals
Alaska2.3×Travel & Leisure
Product design2.51×Business & Career
3D printing3.08×Technology & Electronics
Minnesota1.8×Travel & Leisure
NBC10 Philadelphia8.51×Movies & TV
Stamp collecting4.47×Home & Garden
Hebe5.95×Home & Garden
Litter box1.76×Pets & Animals
Bridget Jones: The Edge of Reason15.38×Movies & TV
Progressive rock1.54×Music & Radio
JDSU2.22×Business & Career
Nebraska1.88×Travel & Leisure
Graham Greene4.04×Literature
Google Photos1.58×Technology & Electronics
Captain America (1990 film)2.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Welterweight (MMA) audience
TraitClusterScore
PatriotismCONSERVATISM1.8
Early Adopter MentalityPOWER1.36
ExtroversionTHRILL1.26
Social Media UsageJOY1.23
LGBTQ+ IdentityOPEN1.19
Risk AppetiteTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Welterweight (MMA)
CountryShare
United States28.8%
United Kingdom7.0%
Japan6.2%

See Welterweight (MMA) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Welterweight (MMA) have in United States?

Welterweight (MMA) has an estimated audience of 4,301,361 people in United States, concentrated in California and Texas.

What is the gender split and age of Welterweight (MMA) fans?

17.5% of Welterweight (MMA) fans are female, 82.5% are male, with an average age of 32.3 years.

Which brands do Welterweight (MMA) fans like most?

Welterweight (MMA) fans show strongest brand affinity for Pro-Ject (10.49×), Urban Outfitters (3.35×), and Home construction (2.04×) over the country average.

Where do Welterweight (MMA) fans live in United States?

Welterweight (MMA) fans in United States are most concentrated in California (reach 556,875), Texas (reach 398,112), and Florida (reach 276,646). These three regions account for the largest share of the active audience.

What other brands do Welterweight (MMA) fans also like?

Beyond Welterweight (MMA) itself, the audience over-indexes on Urban Outfitters (3.35×), Home construction (2.04×), UK garage (7.62×), and Dog breed (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Welterweight (MMA). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.