Welterweight (MMA) Audience in United States

Welterweight (MMA) has an estimated audience of 4,301,361 people in United States. 17.5% are female, 82.5% are male, average age 32.3. Top regions: California, Texas, Florida. Top brand affinities: Khabib Nurmagomedov, Autism Awareness, Anthony Joshua, Judo, Diabetes mellitus awareness.

The average Welterweight (MMA) fan in United States is 32.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Khabib Nurmagomedov, Autism Awareness, Anthony Joshua, with strongest over-indexing on Khabib Nurmagomedov (88.32× the country average). Demographically, the Welterweight (MMA) audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Welterweight (MMA) fans

Demographic split for Welterweight (MMA) audience in United States
MetricValue
Female17.5%
Male82.5%
Average age32.3
Estimated audience size4,301,361

Audience persona

The typical Welterweight (MMA) fan in United States is more male, around 32.3 years old, with strong Patriotism tendencies and a notable affinity for Khabib Nurmagomedov.

Top regions in United States

Top regions ranked by reach for Welterweight (MMA) in United States
RegionReachAffinity
California556,8751.18×
Texas398,1121.08×
Florida276,6460.95×
Virginia246,2322.35×
New York245,2091.02×
Ohio209,6191.58×
Pennsylvania151,3241.04×
Illinois145,3061.01×
Georgia136,9421.03×
North Carolina127,6360.99×
New Jersey113,5041.04×
Michigan111,7400.99×
Washington95,4631.11×
Arizona90,9801.04×
Massachusetts88,3331.04×
Tennessee81,4430.94×
Indiana78,4811×
Maryland77,3801.05×
Colorado72,3541.07×
Missouri67,4960.97×
Wisconsin55,8500.86×
Minnesota54,6170.89×
Louisiana54,2210.98×
Alabama51,9500.86×
South Carolina51,4700.8×
Oregon51,4191.04×
Kentucky49,7640.92×
Nevada48,4101.16×
Oklahoma46,7690.98×
Connecticut44,1241.02×
Utah37,9800.99×
Arkansas32,6460.92×
Iowa32,6410.92×
Kansas31,2020.92×
Mississippi26,6180.75×
Nebraska22,0961.02×
New Mexico19,3480.9×
Hawaii18,8061.02×
Idaho18,7780.87×
West Virginia18,6940.93×
Maine15,3861×
New Hampshire14,9980.88×
Washington, District of Columbia13,4981.04×
Rhode Island13,4390.98×
Montana11,2700.94×
Delaware9,9320.84×
Alaska8,1820.89×
South Dakota7,7440.78×
North Dakota7,1290.81×
Vermont6,5450.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Welterweight (MMA) audience
BrandAffinityCategory
Khabib Nurmagomedov88.32×Sports
Autism Awareness19.03×Health
Anthony Joshua25.64×Sports
Judo18.42×Sports
Diabetes mellitus awareness12.48×Health
Aikido30.21×Sports
Microblogging12.67×Technology & Electronics
Toyota Supra21.08×Cars & Mobility
Singer-songwriter5.51×Music & Radio
Grappling10×Sports
Taekwondo15.2×Sports
Conor McGregor14.86×Sports
Income tax13.19×Business & Career
Rick and Morty6.72×Movies & TV
Broadcasting of sports events7.56×Movies & TV
Cyberpunk 207715.38×Games
Houston Astros6.81×Sports
Dungeons & Dragons8.74×Games
Mixed martial arts3.85×Sports
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Welterweight (MMA) audience
TraitClusterScore
PatriotismCONSERVATISM1.8
Early Adopter MentalityPOWER1.36
ExtroversionTHRILL1.26
Social Media UsageJOY1.23
LGBTQ+ IdentityOPEN1.19
Risk AppetiteTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Welterweight (MMA)
CountryShare
United States28.8%
United Kingdom7.0%
Japan6.2%

See Welterweight (MMA) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Welterweight (MMA) have in United States?

Welterweight (MMA) has an estimated audience of 4,301,361 people in United States, concentrated in California and Texas.

What is the gender split and age of Welterweight (MMA) fans?

17.5% of Welterweight (MMA) fans are female, 82.5% are male, with an average age of 32.3 years.

Which brands do Welterweight (MMA) fans like most?

Welterweight (MMA) fans show strongest brand affinity for Khabib Nurmagomedov (88.32×), Autism Awareness (19.03×), and Anthony Joshua (25.64×) over the country average.

Where do Welterweight (MMA) fans live in United States?

Welterweight (MMA) fans in United States are most concentrated in California (reach 556,875), Texas (reach 398,112), and Florida (reach 276,646). These three regions account for the largest share of the active audience.

What other brands do Welterweight (MMA) fans also like?

Beyond Welterweight (MMA) itself, the audience over-indexes on Autism Awareness (19.03×), Anthony Joshua (25.64×), Judo (18.42×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Welterweight (MMA). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.