Welterweight (MMA) Audience in Germany
Welterweight (MMA) has an estimated audience of 431,046 people in Germany. 18.0% are female, 82.0% are male, average age 31.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Conor McGregor, Boxing, Ultimate Fighting Championship, Halle Berry, Weather forecasting.
The average Welterweight (MMA) fan in Germany is 31.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Conor McGregor, Boxing, Ultimate Fighting Championship, with strongest over-indexing on Conor McGregor (23.91× the country average). Demographically, the Welterweight (MMA) audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Welterweight (MMA) fans
| Metric | Value |
|---|---|
| Female | 18.0% |
| Male | 82.0% |
| Average age | 31.7 |
| Estimated audience size | 431,046 |
Audience persona
The typical Welterweight (MMA) fan in Germany is more male, around 31.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Conor McGregor.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 115,131 | 1.22× |
| Baden-Württemberg | 75,085 | 1.28× |
| Bayern | 73,264 | 1.06× |
| Hessen | 53,085 | 1.62× |
| Niedersachsen | 40,401 | 0.97× |
| Berlin | 27,678 | 1.44× |
| Rheinland-Pfalz | 23,716 | 1.1× |
| Sachsen | 16,203 | 0.77× |
| Schleswig-Holstein | 14,895 | 0.96× |
| Hamburg | 12,475 | 1.28× |
| Brandenburg | 8,339 | 0.62× |
| Thüringen | 6,806 | 0.62× |
| Sachsen-Anhalt | 5,876 | 0.53× |
| Mecklenburg-Vorpommern | 5,006 | 0.61× |
| Bremen | 4,254 | 1.15× |
| Saarland | 4,174 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Conor McGregor | 23.91× | Sports |
| Boxing | 10.03× | Sports |
| Ultimate Fighting Championship | 7.22× | Sports |
| Halle Berry | 15.01× | Movies & TV |
| Weather forecasting | 10.32× | Home & Garden |
| Borussia Dortmund | 1.8× | Sports |
| Roller skating | 16.89× | Sports |
| Professional wrestling | 6.29× | Sports |
| Judo | 7.41× | Sports |
| Tipico | 3.48× | Games |
| Anthony Joshua | 9.83× | Sports |
| UEFA Champions League | 2.26× | Sports |
| FIFA World Cup | 2.2× | Sports |
| Jon Jones | 16.73× | Sports |
| Street photography | 3.88× | Technology & Electronics |
| SV Werder Bremen | 2.29× | Sports |
| Elle Fanning | 7.76× | Movies & TV |
| Real Madrid C.F. | 2.32× | Sports |
| Livemusic | 2.9× | Music & Radio |
| Bundesliga | 1.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.49 |
| Sports Activity | POWER | 1.35 |
| Spirituality | BALANCE | 1.34 |
| Luxury Orientation | PREMIUM | 1.33 |
| Risk Appetite | THRILL | 1.27 |
| Patriotism | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| United Kingdom | 7.0% |
| Japan | 6.2% |
See Welterweight (MMA) audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Welterweight (MMA) have in Germany?
Welterweight (MMA) has an estimated audience of 431,046 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Welterweight (MMA) fans?
18.0% of Welterweight (MMA) fans are female, 82.0% are male, with an average age of 31.7 years.
Which brands do Welterweight (MMA) fans like most?
Welterweight (MMA) fans show strongest brand affinity for Conor McGregor (23.91×), Boxing (10.03×), and Ultimate Fighting Championship (7.22×) over the country average.
Where do Welterweight (MMA) fans live in Germany?
Welterweight (MMA) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 115,131), Baden-Württemberg (reach 75,085), and Bayern (reach 73,264). These three regions account for the largest share of the active audience.
What other brands do Welterweight (MMA) fans also like?
Beyond Welterweight (MMA) itself, the audience over-indexes on Boxing (10.03×), Ultimate Fighting Championship (7.22×), Halle Berry (15.01×), and Weather forecasting (10.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Welterweight (MMA). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.