Infiniti Audience in Germany
Infiniti has an estimated audience of 686,625 people in Germany. 27.7% are female, 72.3% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Range Rover (L405), Range Rover (L322), Civil law (legal system), The American University of Iraq – Sulaimani, University of Technology, Iraq.
The average Infiniti fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Range Rover (L405), Range Rover (L322), Civil law (legal system), with strongest over-indexing on Range Rover (L405) (26.85× the country average). Demographically, the Infiniti audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Infiniti fans
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 40.4 |
| Estimated audience size | 686,625 |
Audience persona
The typical Infiniti fan in Germany is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Range Rover (L405).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 165,556 | 1.1× |
| Bayern | 120,732 | 1.09× |
| Baden-Württemberg | 103,788 | 1.11× |
| Niedersachsen | 75,919 | 1.14× |
| Hessen | 59,612 | 1.14× |
| Sachsen | 34,334 | 1.02× |
| Berlin | 31,064 | 1.01× |
| Brandenburg | 22,876 | 1.07× |
| Schleswig-Holstein | 22,715 | 0.92× |
| Rheinland-Pfalz | 20,169 | 0.59× |
| Thüringen | 17,341 | 0.99× |
| Sachsen-Anhalt | 16,441 | 0.92× |
| Hamburg | 14,904 | 0.96× |
| Mecklenburg-Vorpommern | 11,927 | 0.91× |
| Saarland | 8,849 | 1.05× |
| Bremen | 5,698 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Range Rover (L405) | 26.85× | Cars & Mobility |
| Range Rover (L322) | 26.13× | Cars & Mobility |
| Civil law (legal system) | 28.54× | Business & Career |
| The American University of Iraq – Sulaimani | 37.69× | Business & Career |
| University of Technology, Iraq | 37.23× | Business & Career |
| Household goods | 6.76× | Home & Garden |
| AutoScout24 | 2.76× | Cars & Mobility |
| Used car | 3.11× | Cars & Mobility |
| Premier Inn | 9.65× | Travel & Leisure |
| University of Aleppo | 6.66× | Business & Career |
| Sparkasse | 2.75× | Business & Career |
| Amazon Fire TV | 5.13× | Movies & TV |
| Nissan | 4.14× | Cars & Mobility |
| Tire | 2.9× | Cars & Mobility |
| Basra Governorate | 15.34× | Travel & Leisure |
| Renault | 3.76× | Cars & Mobility |
| Dacia Jogger | 6.41× | Cars & Mobility |
| City car | 3.93× | Cars & Mobility |
| Škoda Auto | 2.59× | Cars & Mobility |
| Hyundai | 3.28× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.3 |
| Need for Security | CONSERVATISM | 1.27 |
| Family Orientation | CONSERVATISM | 1.1 |
| Luxury Orientation | PREMIUM | 1.07 |
| Career Orientation | POWER | 1.06 |
| Urban Lifestyle | OPEN | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.9% |
| Mexico | 8.8% |
| Canada | 8.2% |
See Infiniti audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Infiniti have in Germany?
Infiniti has an estimated audience of 686,625 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Infiniti fans?
27.7% of Infiniti fans are female, 72.3% are male, with an average age of 40.4 years.
Which brands do Infiniti fans like most?
Infiniti fans show strongest brand affinity for Range Rover (L405) (26.85×), Range Rover (L322) (26.13×), and Civil law (legal system) (28.54×) over the country average.
Where do Infiniti fans live in Germany?
Infiniti fans in Germany are most concentrated in Nordrhein-Westfalen (reach 165,556), Bayern (reach 120,732), and Baden-Württemberg (reach 103,788). These three regions account for the largest share of the active audience.
What other brands do Infiniti fans also like?
Beyond Infiniti itself, the audience over-indexes on Range Rover (L322) (26.13×), Civil law (legal system) (28.54×), The American University of Iraq – Sulaimani (37.69×), and University of Technology, Iraq (37.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Infiniti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.