Infiniti Audience in United States

Infiniti logo

Infiniti has an estimated audience of 6,686,048 people in United States. 35.1% are female, 64.9% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Yahoo!奇摩名人娛樂, Online shopping, Business, Mobile phones, AutoZone.

The average Infiniti fan in United States is 43.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Yahoo!奇摩名人娛樂, Online shopping, Business, with strongest over-indexing on Yahoo!奇摩名人娛樂 (3.11× the country average). Demographically, the Infiniti audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Infiniti fans

Demographic split for Infiniti audience in United States
MetricValue
Female35.1%
Male64.9%
Average age43.1
Estimated audience size6,686,048

Audience persona

The typical Infiniti fan in United States is more male, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Infiniti in United States
RegionReachAffinity
California923,5361.26×
Texas887,5441.54×
Florida765,3011.69×
New York637,3441.71×
New Jersey341,8702.01×
Georgia323,1221.57×
Illinois284,1561.28×
Pennsylvania247,2301.1×
North Carolina235,7501.17×
Tennessee193,7891.44×
Maryland189,7431.65×
Virginia180,9711.11×
Ohio179,2970.87×
Massachusetts149,5191.14×
Arizona146,8881.08×
Louisiana142,4011.65×
Michigan131,3870.75×
Washington122,8470.92×
Indiana118,3170.97×
South Carolina118,2801.18×
Alabama109,6281.17×
Missouri107,1450.99×
Colorado104,0070.99×
Connecticut99,8181.49×
Wisconsin78,2010.78×
Minnesota77,1080.8×
Kentucky76,2220.91×
Oklahoma72,1990.97×
Mississippi69,5031.26×
Nevada64,8641×
Arkansas57,7191.05×
Oregon52,2140.68×
Kansas44,2420.84×
Utah44,0680.74×
Iowa42,3650.77×
Nebraska28,2130.84×
New Mexico24,9290.74×
Hawaii24,7580.86×
Washington, District of Columbia22,0751.1×
New Hampshire21,6170.82×
Rhode Island20,8740.98×
Delaware19,6711.07×
Idaho18,1230.54×
West Virginia17,1300.55×
Maine13,5220.56×
Montana7,5230.41×
South Dakota6,4620.42×
North Dakota6,2570.46×
Alaska4,8550.34×
Vermont4,6200.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Infiniti audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂3.11×Internet & Social Media
Online shopping1.7×Shopping
Business1.58×Business & Career
Mobile phones1.63×Technology & Electronics
AutoZone2.18×Cars & Mobility
Automobiles1.58×Cars & Mobility
Video games1.57×Games
SUVs1.93×Cars & Mobility
Used car2.36×Cars & Mobility
Infiniti Q5011.78×Cars & Mobility
Nissan3.2×Cars & Mobility
Used Cars2.84×Cars & Mobility
Instant messaging1.73×Internet & Social Media
CarMax2.5×Cars & Mobility
Manufacturing1.6×Business & Career
Las Vegas1.96×Travel & Leisure
Carvana2.62×Cars & Mobility
Engine2.22×Cars & Mobility
Motor vehicle1.5×Cars & Mobility
Google Docs1.59×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Infiniti audience
TraitClusterScore
Quality AwarenessPREMIUM1.36
Luxury OrientationPREMIUM1.22
Need for SecurityCONSERVATISM1.17
Early Adopter MentalityPOWER1.14
Family OrientationCONSERVATISM1.14
ExtroversionTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Infiniti
CountryShare
United States40.9%
Mexico8.8%
Canada8.2%

See Infiniti audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Infiniti have in United States?

Infiniti has an estimated audience of 6,686,048 people in United States, concentrated in California and Texas.

What is the gender split and age of Infiniti fans?

35.1% of Infiniti fans are female, 64.9% are male, with an average age of 43.1 years.

Which brands do Infiniti fans like most?

Infiniti fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (3.11×), Online shopping (1.7×), and Business (1.58×) over the country average.

Where do Infiniti fans live in United States?

Infiniti fans in United States are most concentrated in California (reach 923,536), Texas (reach 887,544), and Florida (reach 765,301). These three regions account for the largest share of the active audience.

What other brands do Infiniti fans also like?

Beyond Infiniti itself, the audience over-indexes on Online shopping (1.7×), Business (1.58×), Mobile phones (1.63×), and AutoZone (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Infiniti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.