Rascasse Audience Intelligence

Tesla Model Y Audience in United States

A data profile of the people who buy, follow and care about Tesla Model Y in United States — modelled from more than twelve digital signal sources. Tesla Model Y has an estimated audience of 5,760,482 people in United States.

#34among Car type in United States#12among Car Model in United States#238in Cars & Mobility

The average Tesla Model Y fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tesla Motors, Plug-in hybrid, BMW i3, with strongest over-indexing on Tesla Motors (11.58× the country average).

Demographically, the Tesla Model Y audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tesla Model Y fan in United States is more male, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Tesla Motors.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tesla Model Y profile in United States.

Audience size
5.8M
in United States
Gender
24.6%♀
75.4% male
Age
40.3
average years
Country rank
#5897
Car Model in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tesla Model Y fans

24.6% are female, 75.4% are male, average age 40.3.

Fig. 02

Gender split

24.6%
Female
75.4%
Male
Demographic split for Tesla Model Y audience in United States
MetricValue
Female24.6%
Male75.4%
Average age40.3
Estimated audience size5,760,482
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Tesla Model Y audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3919%
40-4920%
50+25%
Fig. 04

Worldwide distribution

26.7%

of the worldwide Tesla Model Y audience comes from United States.

Worldwide audience distribution share by country for Tesla Model Y
CountryShare
United States26.7%
Germany9.1%
France8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tesla Model Y audience in United States is strongest.

Fig. 05

Top regions by affinity

Tesla Model Y fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M2.48×
02Nevada~100K1.90×
03Washington~200K1.82×
04New Jersey~200K1.60×
05Florida~600K1.57×
06Georgia~300K1.46×
07Hawaii~30K1.45×
08Texas~700K1.39×
09Maryland~100K1.38×
10Arizona~200K1.33×
11Virginia~200K1.32×
12Illinois~200K1.22×
13Oregon~80K1.21×
14Utah~60K1.21×
15New York~400K1.12×
16Massachusetts~100K1.12×
17Connecticut~60K1.12×
18Washington, District of Columbia~20K1.12×
19North Carolina~200K1.10×
20Colorado~100K1.10×
21Delaware~20K1.10×
22Pennsylvania~200K0.95×
23Tennessee~100K0.92×
24Ohio~200K0.89×
25Minnesota~70K0.89×
26Indiana~90K0.87×
27South Carolina~70K0.86×
28Michigan~100K0.84×
29Missouri~70K0.82×
30Idaho~20K0.82×
31New Hampshire~20K0.82×
32Alabama~60K0.80×
33Rhode Island~10K0.79×
34Louisiana~60K0.78×
35Kentucky~50K0.78×
36Oklahoma~50K0.77×
37Arkansas~30K0.75×
38Kansas~30K0.74×
39Wisconsin~60K0.72×
40New Mexico~20K0.70×
41Nebraska~20K0.70×
42Vermont~7K0.69×
43Iowa~30K0.67×
44Mississippi~30K0.65×
45West Virginia~20K0.64×
46Maine~10K0.63×
47South Dakota~7K0.57×
48Alaska~7K0.57×
49Montana~8K0.55×
50North Dakota~6K0.55×
Fig. 06

Affinity by region

Affinity by region — Tesla Model Y, United States
0.55×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tesla Model Y audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tesla Model Y audience
#·InterestCategoryAffinity×
01Renault ZoeCars & Mobility109.52×
02BMW i3Cars & Mobility53.90×
03Alt-JMusic & Radio40.52×
04Drain cleanerHome & Garden26.11×
05OpelCars & Mobility22.58×
06Volvo XC60Cars & Mobility21.49×
07Plug-in hybridCars & Mobility17.38×
08Tesla Model XCars & Mobility15.91×
09Volkswagen ID.4Cars & Mobility15.90×
10BMW X1Cars & Mobility15.88×
11Hybrid electric vehicleCars & Mobility12.66×
12Tesla MotorsCars & Mobility11.58×
13Family carCars & Mobility9.90×
14PeugeotCars & Mobility9.82×
15Tesla Model SCars & Mobility8.85×
16HatchbackCars & Mobility6.04×
17Electric motorcycles and scootersCars & Mobility5.65×
18CarcareCars & Mobility5.58×
19Electric vehicleCars & Mobility4.84×
20AutoZoneCars & Mobility1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tesla Model Y audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tesla Model Y audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.60×
Need for SecurityCONSERVATISM1.73×
Quality AwarenessPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tesla Model Y audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
SpiritualityBALANCE0.80×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tesla Model Y have in United States?

Tesla Model Y has an estimated audience of 5,760,482 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tesla Model Y fans?

24.6% of Tesla Model Y fans are female, 75.4% are male, with an average age of 40.3 years.

03

Which brands do Tesla Model Y fans like most?

Tesla Model Y fans show strongest brand affinity for Tesla Motors (11.58×), Plug-in hybrid (17.38×), and BMW i3 (53.9×) over the country average.

04

Where do Tesla Model Y fans live in United States?

Tesla Model Y fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Tesla Model Y fans also like?

Beyond Tesla Model Y itself, the audience over-indexes on Plug-in hybrid (17.38×), BMW i3 (53.9×), Renault Zoe (109.52×), and Family car (9.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tesla Model Y. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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