Tesla Model Y Audience in United States

Tesla Model Y logo

Tesla Model Y has an estimated audience of 5,575,173 people in United States. 27.9% are female, 72.1% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Tipsy Elves, Intraocular lens, Tarot of Marseilles, Elsword, Northrop Grumman.

The average Tesla Model Y fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tipsy Elves, Intraocular lens, Tarot of Marseilles, with strongest over-indexing on Tipsy Elves (175.8× the country average). Demographically, the Tesla Model Y audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Tesla Model Y fans

Demographic split for Tesla Model Y audience in United States
MetricValue
Female27.9%
Male72.1%
Average age40.3
Estimated audience size5,575,173

Audience persona

The typical Tesla Model Y fan in United States is more male, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Tipsy Elves.

Top regions in United States

Top regions ranked by reach for Tesla Model Y in United States
RegionReachAffinity
California1,545,4262.52×
Texas646,6481.35×
Florida561,6041.49×
New York376,3521.21×
New Jersey242,5531.71×
Georgia240,2861.4×
Illinois238,6891.29×
Washington203,6271.82×
Pennsylvania185,6830.99×
North Carolina182,9321.09×
Virginia179,4891.32×
Ohio156,4020.91×
Arizona149,9701.32×
Maryland131,4671.37×
Michigan130,1480.89×
Massachusetts128,3721.17×
Colorado101,2921.15×
Nevada99,3501.84×
Tennessee97,5000.87×
Indiana88,8950.87×
Oregon79,6551.25×
Missouri73,0620.81×
Minnesota72,0080.9×
South Carolina69,3900.83×
Connecticut65,1391.16×
Wisconsin61,9960.74×
Utah57,1091.14×
Alabama56,1470.72×
Louisiana54,2320.75×
Kentucky53,2780.76×
Oklahoma45,1390.73×
Hawaii35,2161.47×
Arkansas33,7600.73×
Kansas32,6570.74×
Iowa30,9400.67×
Mississippi26,8550.58×
Idaho22,0790.79×
New Mexico19,5970.7×
Nebraska19,4660.7×
Washington, District of Columbia18,3761.1×
New Hampshire18,1360.83×
Delaware16,2101.05×
West Virginia15,6350.6×
Rhode Island13,9960.79×
Maine12,8590.64×
Montana8,2250.53×
South Dakota6,8430.53×
Vermont6,6000.67×
Alaska6,2900.53×
North Dakota5,3910.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tesla Model Y audience
BrandAffinityCategory
Tipsy Elves175.8×Shopping
Intraocular lens67.13×Health
Tarot of Marseilles194.56×Politics & Society
Elsword24.18×Games
Northrop Grumman8.91×Business & Career
N1 road (South Africa)4.94×Travel & Leisure
Iyanla Vanzant15.34×Business & Career
Vocal harmony4.39×Music & Radio
Hipster9.24×Politics & Society
Life of Pi9.03×Movies & TV
Historic site3.87×Arts & Culture
Academy Award for Best Original Score14.62×Movies & TV
Title Nine8.83×Fashion & Accessoires
Israel1.53×Travel & Leisure
Acoustic music3.3×Music & Radio
Carnivàle11.77×Movies & TV
Governor of Michigan5.16×Politics & Society
Notre Dame Fighting Irish football3.26×Sports
Grinch2.54×Movies & TV
Arrietty9×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tesla Model Y audience
TraitClusterScore
Family OrientationCONSERVATISM2.69
Luxury OrientationPREMIUM1.9
Quality AwarenessPREMIUM1.84
Early Adopter MentalityPOWER1.71
SustainabilityBALANCE1.54
Need for SecurityCONSERVATISM1.44

Worldwide distribution

Worldwide audience distribution share by country for Tesla Model Y
CountryShare
United States27.2%
Germany8.7%
France8.2%

See Tesla Model Y audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Tesla Model Y have in United States?

Tesla Model Y has an estimated audience of 5,575,173 people in United States, concentrated in California and Texas.

What is the gender split and age of Tesla Model Y fans?

27.9% of Tesla Model Y fans are female, 72.1% are male, with an average age of 40.3 years.

Which brands do Tesla Model Y fans like most?

Tesla Model Y fans show strongest brand affinity for Tipsy Elves (175.8×), Intraocular lens (67.13×), and Tarot of Marseilles (194.56×) over the country average.

Where do Tesla Model Y fans live in United States?

Tesla Model Y fans in United States are most concentrated in California (reach 1,545,426), Texas (reach 646,648), and Florida (reach 561,604). These three regions account for the largest share of the active audience.

What other brands do Tesla Model Y fans also like?

Beyond Tesla Model Y itself, the audience over-indexes on Intraocular lens (67.13×), Tarot of Marseilles (194.56×), Elsword (24.18×), and Northrop Grumman (8.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tesla Model Y. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.