Tesla Model Y Audience in United States

Tesla Model Y has an estimated audience of 5,575,173 people in United States. 27.9% are female, 72.1% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: BMW i3, Tesla Motors, Renault Zoe, Autism Awareness, Google Maps.

The average Tesla Model Y fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include BMW i3, Tesla Motors, Renault Zoe, with strongest over-indexing on BMW i3 (194.56× the country average). Demographically, the Tesla Model Y audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Tesla Model Y fans

Demographic split for Tesla Model Y audience in United States
MetricValue
Female27.9%
Male72.1%
Average age40.3
Estimated audience size5,575,173

Audience persona

The typical Tesla Model Y fan in United States is more male, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for BMW i3.

Top regions in United States

Top regions ranked by reach for Tesla Model Y in United States
RegionReachAffinity
California1,545,4262.52×
Texas646,6481.35×
Florida561,6041.49×
New York376,3521.21×
New Jersey242,5531.71×
Georgia240,2861.4×
Illinois238,6891.29×
Washington203,6271.82×
Pennsylvania185,6830.99×
North Carolina182,9321.09×
Virginia179,4891.32×
Ohio156,4020.91×
Arizona149,9701.32×
Maryland131,4671.37×
Michigan130,1480.89×
Massachusetts128,3721.17×
Colorado101,2921.15×
Nevada99,3501.84×
Tennessee97,5000.87×
Indiana88,8950.87×
Oregon79,6551.25×
Missouri73,0620.81×
Minnesota72,0080.9×
South Carolina69,3900.83×
Connecticut65,1391.16×
Wisconsin61,9960.74×
Utah57,1091.14×
Alabama56,1470.72×
Louisiana54,2320.75×
Kentucky53,2780.76×
Oklahoma45,1390.73×
Hawaii35,2161.47×
Arkansas33,7600.73×
Kansas32,6570.74×
Iowa30,9400.67×
Mississippi26,8550.58×
Idaho22,0790.79×
New Mexico19,5970.7×
Nebraska19,4660.7×
Washington, District of Columbia18,3761.1×
New Hampshire18,1360.83×
Delaware16,2101.05×
West Virginia15,6350.6×
Rhode Island13,9960.79×
Maine12,8590.64×
Montana8,2250.53×
South Dakota6,8430.53×
Vermont6,6000.67×
Alaska6,2900.53×
North Dakota5,3910.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tesla Model Y audience
BrandAffinityCategory
BMW i3194.56×Cars & Mobility
Tesla Motors11.77×Cars & Mobility
Renault Zoe175.8×Cars & Mobility
Autism Awareness14.94×Health
Google Maps5.87×Internet & Social Media
Diabetes mellitus awareness9.88×Health
CarGurus7.82×Cars & Mobility
Enterprise Rent-A-Car7.31×Cars & Mobility
Capital One4.78×Business & Career
Kia Sportage24.18×Cars & Mobility
Microblogging10.04×Technology & Electronics
Indeed.com4.58×Business & Career
Singer-songwriter4.47×Music & Radio
Plug-in hybrid12.95×Cars & Mobility
Family car9.89×Cars & Mobility
Income tax10.49×Business & Career
Tesla Model X14.29×Cars & Mobility
Google News4.41×News
Volvo XC6019.65×Cars & Mobility
Apple Store5.28×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tesla Model Y audience
TraitClusterScore
Family OrientationCONSERVATISM2.69
Luxury OrientationPREMIUM1.9
Quality AwarenessPREMIUM1.84
Early Adopter MentalityPOWER1.71
SustainabilityBALANCE1.54
Need for SecurityCONSERVATISM1.44

Worldwide distribution

Worldwide audience distribution share by country for Tesla Model Y
CountryShare
United States27.2%
Germany8.7%
France8.2%

See Tesla Model Y audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Tesla Model Y have in United States?

Tesla Model Y has an estimated audience of 5,575,173 people in United States, concentrated in California and Texas.

What is the gender split and age of Tesla Model Y fans?

27.9% of Tesla Model Y fans are female, 72.1% are male, with an average age of 40.3 years.

Which brands do Tesla Model Y fans like most?

Tesla Model Y fans show strongest brand affinity for BMW i3 (194.56×), Tesla Motors (11.77×), and Renault Zoe (175.8×) over the country average.

Where do Tesla Model Y fans live in United States?

Tesla Model Y fans in United States are most concentrated in California (reach 1,545,426), Texas (reach 646,648), and Florida (reach 561,604). These three regions account for the largest share of the active audience.

What other brands do Tesla Model Y fans also like?

Beyond Tesla Model Y itself, the audience over-indexes on Tesla Motors (11.77×), Renault Zoe (175.8×), Autism Awareness (14.94×), and Google Maps (5.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tesla Model Y. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.