Mobile computing Audience in Germany
Mobile computing has an estimated audience of 592,560 people in Germany. 46.4% are female, 53.6% are male, average age 44.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Erasmus+, Cocktail, Unique Gifts, CAC 40.
The average Mobile computing fan in Germany is 44.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Erasmus+, Cocktail, with strongest over-indexing on Progressive rock (4.63× the country average). Demographically, the Mobile computing audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Mobile computing fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 44.4 |
| Estimated audience size | 592,560 |
Audience persona
The typical Mobile computing fan in Germany is balanced, around 44.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,601 | 0.5× |
| Bayern | 54,654 | 0.57× |
| Baden-Württemberg | 52,243 | 0.65× |
| Niedersachsen | 51,360 | 0.89× |
| Sachsen | 45,907 | 1.58× |
| Hessen | 29,439 | 0.65× |
| Brandenburg | 22,361 | 1.22× |
| Berlin | 20,619 | 0.78× |
| Rheinland-Pfalz | 20,444 | 0.69× |
| Schleswig-Holstein | 16,380 | 0.77× |
| Sachsen-Anhalt | 15,165 | 0.99× |
| Thüringen | 14,905 | 0.99× |
| Bremen | 12,904 | 2.55× |
| Saarland | 12,656 | 1.74× |
| Hamburg | 9,292 | 0.69× |
| Mecklenburg-Vorpommern | 8,488 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.63× | Music & Radio |
| Erasmus+ | 15.23× | Business & Career |
| Cocktail | 1.55× | Food & Beverages |
| Unique Gifts | 1.77× | Shopping |
| CAC 40 | 1.82× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Natural rubber | 2.65× | Cars & Mobility |
| Preacher (comics) | 7.45× | Literature |
| Birthday Gifts | 1.73× | Kids & Family |
| Israel | 1.84× | Travel & Leisure |
| Jane Eyre (1996 film) | 7.28× | Movies & TV |
| Business English | 2.53× | Business & Career |
| Therme Erding | 4.22× | Travel & Leisure |
| KLIX (AM) | 1.99× | Music & Radio |
| Corfu (regional unit) | 2.49× | Travel & Leisure |
| Erobique | 9.08× | Music & Radio |
| Stucco | 1.93× | Home & Garden |
| Faculty of Medicine, Chulalongkorn University | 9.19× | Business & Career |
| Cassoulet | 5.2× | Food & Beverages |
| Keeper (password manager) | 2.88× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.1 |
| Need for Security | CONSERVATISM | 1.91 |
| Sports Activity | POWER | 1.57 |
| Pet Ownership | JOY | 1.49 |
| Family Orientation | CONSERVATISM | 1.42 |
| Community Orientation | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| Germany | 10.3% |
| Brazil | 8.9% |
See Mobile computing audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mobile computing have in Germany?
Mobile computing has an estimated audience of 592,560 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mobile computing fans?
46.4% of Mobile computing fans are female, 53.6% are male, with an average age of 44.4 years.
Which brands do Mobile computing fans like most?
Mobile computing fans show strongest brand affinity for Progressive rock (4.63×), Erasmus+ (15.23×), and Cocktail (1.55×) over the country average.
Where do Mobile computing fans live in Germany?
Mobile computing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,601), Bayern (reach 54,654), and Baden-Württemberg (reach 52,243). These three regions account for the largest share of the active audience.
What other brands do Mobile computing fans also like?
Beyond Mobile computing itself, the audience over-indexes on Erasmus+ (15.23×), Cocktail (1.55×), Unique Gifts (1.77×), and CAC 40 (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mobile computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.