Rascasse Audience Intelligence

Mobile computing Audience in Germany

A data profile of the people who buy, follow and care about Mobile computing in Germany — modelled from more than twelve digital signal sources. Mobile computing has an estimated audience of 592,560 people in Germany.

#4260among Topic in Germany#454in Technology & Electronics

The average Mobile computing fan in Germany is 44.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Information privacy, Phablet, Sparhandy, with strongest over-indexing on Information privacy (22.56× the country average).

Demographically, the Mobile computing audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mobile computing fan in Germany is balanced, around 44.4 years old, with strong Need for Security tendencies and a notable affinity for Information privacy.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile computing profile in Germany.

Audience size
593K
in Germany
Gender
46.4%♀
53.6% male
Age
44.4
average years
Country rank
#10207
Topic in Germany
Fig. 01

Search interest · 12-month trend

+690%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile computing fans

46.4% are female, 53.6% are male, average age 44.4.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Mobile computing audience in Germany
MetricValue
Female46.4%
Male53.6%
Average age44.4
Estimated audience size592,560
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Mobile computing audience in Germany
Age bracketShare%
16-198%
20-2913%
30-3923%
40-4929%
50+27%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Mobile computing audience comes from Germany.

Worldwide audience distribution share by country for Mobile computing
CountryShare
United States25.4%
Germany10.3%
Brazil8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile computing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mobile computing fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~7K1.35×
02Saarland~9K1.21×
03Sachsen~30K1.16×
04Baden-Württemberg~80K1.03×
05Rheinland-Pfalz~30K1.03×
06Brandenburg~20K1.01×
07Nordrhein-Westfalen~100K0.99×
08Niedersachsen~60K0.99×
09Thüringen~10K0.99×
10Sachsen-Anhalt~10K0.97×
11Mecklenburg-Vorpommern~10K0.96×
12Schleswig-Holstein~20K0.93×
13Bayern~90K0.92×
14Hessen~40K0.89×
15Hamburg~10K0.89×
16Berlin~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Mobile computing, Germany
0.84×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile computing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile computing audience
#·InterestCategoryAffinity×
01Open-source softwareTechnology & Electronics29.12×
02Information privacyTechnology & Electronics22.56×
03PhabletTechnology & Electronics21.84×
04SparhandyTechnology & Electronics20.00×
05Telewizja PolskaMovies & TV20.00×
06Daytona International SpeedwaySports14.18×
07PurpleDiscoMachineMusic & Radio11.08×
08Desktop computersTechnology & Electronics4.52×
09CongstarTechnology & Electronics4.16×
10Computer securityBusiness & Career3.45×
11HVACHome & Garden3.40×
12Online newspaperNews2.90×
13TipicoGames2.62×
14VacationsTravel & Leisure2.37×
15NatureHome & Garden2.11×
16RyanairTravel & Leisure2.10×
17TikTokInternet & Social Media2.08×
18Netto Marken-DiscountShopping2.05×
19FamilyKids & Family1.71×
20TagesschauMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile computing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile computing audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.11×
Early Adopter MentalityPOWER2.04×
IndividualismJOY1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile computing audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.78×
DIY MentalityTHRILL0.80×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile computing have in Germany?

Mobile computing has an estimated audience of 592,560 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mobile computing fans?

46.4% of Mobile computing fans are female, 53.6% are male, with an average age of 44.4 years.

03

Which brands do Mobile computing fans like most?

Mobile computing fans show strongest brand affinity for Information privacy (22.56×), Phablet (21.84×), and Sparhandy (20×) over the country average.

04

Where do Mobile computing fans live in Germany?

Mobile computing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Mobile computing fans also like?

Beyond Mobile computing itself, the audience over-indexes on Phablet (21.84×), Sparhandy (20×), PurpleDiscoMachine (11.08×), and Open-source software (29.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Mobile computing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mobile computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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