Mobile computing Audience in United States

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Mobile computing has an estimated audience of 1,454,732 people in United States. 27.2% are female, 72.8% are male, average age 43.7. Top regions: California, Texas, New York. Top brand affinities: Israel, Vocal harmony, Governor of Michigan, Grinch, Wok.

The average Mobile computing fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Vocal harmony, Governor of Michigan, with strongest over-indexing on Israel (8.26× the country average). Demographically, the Mobile computing audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Mobile computing fans

Demographic split for Mobile computing audience in United States
MetricValue
Female27.2%
Male72.8%
Average age43.7
Estimated audience size1,454,732

Audience persona

The typical Mobile computing fan in United States is more male, around 43.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Mobile computing in United States
RegionReachAffinity
California192,8591.21×
Texas78,1360.62×
New York72,7900.9×
Florida40,8410.41×
Illinois39,8240.82×
Georgia33,2560.74×
Ohio29,8140.67×
North Carolina29,3370.67×
Virginia28,2680.8×
Pennsylvania27,1730.55×
Washington22,9360.79×
New Jersey21,0430.57×
Massachusetts20,8850.73×
Michigan20,7760.55×
Arizona19,9010.67×
Maryland18,9310.76×
Tennessee17,9720.62×
Oregon17,0631.02×
Alabama16,7680.83×
Kentucky16,6020.91×
Indiana16,0970.61×
Colorado15,7560.69×
Missouri15,5900.66×
Louisiana15,0120.8×
Wisconsin13,5800.62×
Oklahoma11,7350.73×
South Carolina10,5740.48×
Mississippi10,1300.85×
Minnesota10,0230.48×
Arkansas9,0000.75×
Kansas8,3680.73×
West Virginia8,3631.23×
Alaska8,3462.68×
Iowa7,9440.66×
Nebraska7,8721.08×
Idaho7,7231.06×
Hawaii7,3771.18×
Connecticut7,2990.5×
Montana7,2751.8×
South Dakota7,1812.14×
Utah7,1130.55×
North Dakota6,9922.34×
New Hampshire6,8911.2×
Wyoming6,7653.14×
New Mexico6,7120.92×
Nevada6,6910.48×
Rhode Island6,6541.44×
Maine6,6501.28×
Vermont6,5442.56×
Delaware5,9591.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mobile computing audience
BrandAffinityCategory
Israel8.26×Travel & Leisure
Vocal harmony10.09×Music & Radio
Governor of Michigan15.26×Politics & Society
Grinch6.65×Movies & TV
Wok10.23×Food & Beverages
Hipster14.85×Politics & Society
Cherish (group)14.94×Music & Radio
Wikia4.64×Internet & Social Media
Goop7.26×Internet & Social Media
Hibachi10.43×Food & Beverages
El Paso County, Colorado15.46×Travel & Leisure
Mount Kilimanjaro20×Travel & Leisure
Google Home7.02×Technology & Electronics
La Jolla9.63×Travel & Leisure
Grace Slick8.56×Music & Radio
headspace8.69×Health
Jeep Wagoneer5.13×Cars & Mobility
Fairy godmother6.58×Literature
IOS SDK45.1×Technology & Electronics
TV Fanatic8.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mobile computing audience
TraitClusterScore
Early Adopter MentalityPOWER1.71
Need for SecurityCONSERVATISM1.55
LGBTQ+ IdentityOPEN1.48
Career OrientationPOWER1.45
Convenience OrientationPREMIUM1.41
Family OrientationCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for Mobile computing
CountryShare
United States25.4%
Germany10.3%
Brazil8.9%

See Mobile computing audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Mobile computing have in United States?

Mobile computing has an estimated audience of 1,454,732 people in United States, concentrated in California and Texas.

What is the gender split and age of Mobile computing fans?

27.2% of Mobile computing fans are female, 72.8% are male, with an average age of 43.7 years.

Which brands do Mobile computing fans like most?

Mobile computing fans show strongest brand affinity for Israel (8.26×), Vocal harmony (10.09×), and Governor of Michigan (15.26×) over the country average.

Where do Mobile computing fans live in United States?

Mobile computing fans in United States are most concentrated in California (reach 192,859), Texas (reach 78,136), and New York (reach 72,790). These three regions account for the largest share of the active audience.

What other brands do Mobile computing fans also like?

Beyond Mobile computing itself, the audience over-indexes on Vocal harmony (10.09×), Governor of Michigan (15.26×), Grinch (6.65×), and Wok (10.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.