Rascasse Audience Intelligence

Mobile computing Audience in United States

A data profile of the people who buy, follow and care about Mobile computing in United States — modelled from more than twelve digital signal sources. Mobile computing has an estimated audience of 1,454,732 people in United States.

#7402among Topic in United States#618in Technology & Electronics

The average Mobile computing fan in United States is 43.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Information privacy, Waterworld, T-Mobile, with strongest over-indexing on Information privacy (58.99× the country average).

Demographically, the Mobile computing audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mobile computing fan in United States is more male, around 43.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Information privacy.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile computing profile in United States.

Audience size
1.5M
in United States
Gender
27.2%♀
72.8% male
Age
43.7
average years
Country rank
#18167
Topic in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile computing fans

27.2% are female, 72.8% are male, average age 43.7.

Fig. 02

Gender split

27.2%
Female
72.8%
Male
Demographic split for Mobile computing audience in United States
MetricValue
Female27.2%
Male72.8%
Average age43.7
Estimated audience size1,454,732
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Mobile computing audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3916%
40-4920%
50+36%
Fig. 04

Worldwide distribution

25.4%

of the worldwide Mobile computing audience comes from United States.

Worldwide audience distribution share by country for Mobile computing
CountryShare
United States25.4%
Germany10.3%
Brazil8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile computing audience in United States is strongest.

Fig. 05

Top regions by affinity

Mobile computing fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~4K1.38×
02Vermont~3K1.34×
03Alaska~4K1.20×
04South Dakota~4K1.17×
05Montana~5K1.13×
06Rhode Island~5K1.11×
07Delaware~4K1.11×
08West Virginia~7K1.09×
09Hawaii~7K1.08×
10New Hampshire~6K1.06×
11Washington, District of Columbia~5K1.05×
12Maine~5K1.04×
13Idaho~7K1.03×
14Nebraska~7K1.03×
15Mississippi~10K1.01×
16California~200K1.00×
17New Mexico~7K0.99×
18Arkansas~10K0.98×
19Louisiana~20K0.97×
20Oregon~20K0.96×
21Kansas~10K0.96×
22South Carolina~20K0.95×
23Alabama~20K0.95×
24Kentucky~20K0.95×
25Iowa~10K0.95×
26Oklahoma~20K0.94×
27Utah~10K0.92×
28Connecticut~10K0.91×
29Nevada~10K0.91×
30Maryland~20K0.89×
31Missouri~20K0.89×
32Washington~30K0.88×
33Wisconsin~20K0.88×
34Georgia~40K0.87×
35Arizona~30K0.87×
36Tennessee~30K0.87×
37Indiana~20K0.87×
38Colorado~20K0.87×
39Minnesota~20K0.87×
40Virginia~30K0.86×
41Massachusetts~20K0.86×
42New York~70K0.85×
43Illinois~40K0.83×
44Ohio~40K0.82×
45North Carolina~40K0.82×
46Michigan~30K0.82×
47New Jersey~30K0.81×
48Pennsylvania~40K0.78×
49Texas~90K0.71×
50Florida~70K0.68×
Fig. 06

Affinity by region

Affinity by region — Mobile computing, United States
0.68×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile computing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile computing audience
#·InterestCategoryAffinity×
01Information privacyTechnology & Electronics58.99×
02WaterworldMovies & TV17.74×
03Ford EcoSportCars & Mobility12.62×
04NokiaTechnology & Electronics10.66×
05Dropbox (service)Technology & Electronics6.23×
06Sustainable energyHome & Garden4.61×
07Online bankingBusiness & Career4.33×
08Home automationTechnology & Electronics4.26×
09Renewable energyBusiness & Career4.11×
10FedExBusiness & Career3.59×
11Vehicle insuranceCars & Mobility3.25×
12Solar energyHome & Garden3.03×
13Mortgage loansBusiness & Career2.80×
14T-MobileTechnology & Electronics2.65×
15Discount storesShopping2.60×
16Pizza HutFood & Beverages2.56×
17Domino's PizzaFood & Beverages2.36×
18AutoZoneCars & Mobility2.24×
19McDonald'sFood & Beverages2.17×
20SubwayFood & Beverages2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile computing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile computing audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.25×
Need for SecurityCONSERVATISM1.86×
Career OrientationPOWER1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile computing audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
CreativityOPEN0.68×
Healthy LifestyleBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile computing have in United States?

Mobile computing has an estimated audience of 1,454,732 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mobile computing fans?

27.2% of Mobile computing fans are female, 72.8% are male, with an average age of 43.7 years.

03

Which brands do Mobile computing fans like most?

Mobile computing fans show strongest brand affinity for Information privacy (58.99×), Waterworld (17.74×), and T-Mobile (2.65×) over the country average.

04

Where do Mobile computing fans live in United States?

Mobile computing fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Mobile computing fans also like?

Beyond Mobile computing itself, the audience over-indexes on Waterworld (17.74×), T-Mobile (2.65×), Sustainable energy (4.61×), and FedEx (3.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Mobile computing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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