A data profile of the people who buy, follow and care about 1080p in Germany — modelled from more than twelve digital signal sources. 1080p has an estimated audience of 519,797 people in Germany.
The average 1080p fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern.
Top brand affinities include Bluetooth, Ronaldinho, Phablet, with strongest over-indexing on Bluetooth (8.27× the country average).
Demographically, the 1080p audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical 1080p fan in Germany is more male, around 35.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Bluetooth.
The key figures that characterise the 1080p profile in Germany.
27.3% are female, 72.7% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 35.9 |
| Estimated audience size | 519,797 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide 1080p audience comes from Germany.
| Country | Share |
|---|---|
| United States | 12.4% |
| China | 5.2% |
| Brazil | 3.9% |
Where the 1080p audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~80K | 2.06× | |
| 02 | Berlin | ~20K | 1.03× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.00× | |
| 04 | Saarland | ~6K | 1.00× | |
| 05 | Thüringen | ~10K | 0.99× | |
| 06 | Schleswig-Holstein | ~20K | 0.98× | |
| 07 | Bremen | ~4K | 0.98× | |
| 08 | Baden-Württemberg | ~70K | 0.96× | |
| 09 | Sachsen | ~20K | 0.96× | |
| 10 | Sachsen-Anhalt | ~10K | 0.96× | |
| 11 | Rheinland-Pfalz | ~20K | 0.95× | |
| 12 | Brandenburg | ~20K | 0.93× | |
| 13 | Mecklenburg-Vorpommern | ~9K | 0.93× | |
| 14 | Bayern | ~80K | 0.92× | |
| 15 | Hamburg | ~10K | 0.92× | |
| 16 | Niedersachsen | ~50K | 0.91× |
The strongest cross-interests of the 1080p audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ronaldinho | Sports | 16.24× | ||
| 02 | Christopher Walken | Movies & TV | 16.24× | ||
| 03 | Sarah Paulson | Movies & TV | 16.24× | ||
| 04 | Middle East Broadcasting Center | Movies & TV | 16.24× | ||
| 05 | Phablet | Technology & Electronics | 16.22× | ||
| 06 | Eddy Merckx | Sports | 14.62× | ||
| 07 | Bluetooth | Technology & Electronics | 8.27× | ||
| 08 | Discount card | Shopping | 8.14× | ||
| 09 | Scott Eastwood | Movies & TV | 7.84× | ||
| 10 | Christina Applegate | Movies & TV | 7.37× | ||
| 11 | Mobile phone accessories | Technology & Electronics | 7.29× | ||
| 12 | Sparhandy | Technology & Electronics | 7.15× | ||
| 13 | Bruce Willis | Movies & TV | 2.97× | ||
| 14 | Transfermarkt | Sports | 2.38× | ||
| 15 | Solar energy | Home & Garden | 2.24× | ||
| 16 | Internet & Social Media | 2.20× | |||
| 17 | Tagesschau | Movies & TV | 2.19× | ||
| 18 | Netto Marken-Discount | Shopping | 2.02× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.92× | ||
| 20 | Nature | Home & Garden | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.33× | |
| Quality Awareness | PREMIUM | 1.64× | |
| Need for Security | CONSERVATISM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.65× | |
| Sports Activity | POWER | 0.66× | |
| Sustainability | BALANCE | 0.68× |
1080p has an estimated audience of 519,797 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
27.3% of 1080p fans are female, 72.7% are male, with an average age of 35.9 years.
1080p fans show strongest brand affinity for Bluetooth (8.27×), Ronaldinho (16.24×), and Phablet (16.22×) over the country average.
1080p fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Hessen (reach ~80K), and Bayern (reach ~80K). These three regions account for the largest share of the active audience.
Beyond 1080p itself, the audience over-indexes on Ronaldinho (16.24×), Phablet (16.22×), Tagesschau (2.19×), and Christopher Walken (16.24×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for 1080p. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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