Rascasse Audience Intelligence

1080p Audience in United States

A data profile of the people who buy, follow and care about 1080p in United States — modelled from more than twelve digital signal sources. 1080p has an estimated audience of 4,338,128 people in United States.

#32among Video game in United States#4114among Topic in United States#315in Technology & Electronics

The average 1080p fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sex and the City, T-Mobile, Iggy Pop, with strongest over-indexing on Sex and the City (4.41× the country average).

Demographically, the 1080p audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Need for Security, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 1080p fan in United States is more male, around 38.3 years old, with strong Need for Security tendencies and a notable affinity for Sex and the City.

Category: Technology & Electronics · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 1080p profile in United States.

Audience size
4.3M
in United States
Gender
36.7%♀
63.3% male
Age
38.3
average years
Country rank
#7510
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 1080p fans

36.7% are female, 63.3% are male, average age 38.3.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for 1080p audience in United States
MetricValue
Female36.7%
Male63.3%
Average age38.3
Estimated audience size4,338,128
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the 1080p audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3918%
40-4920%
50+20%
Fig. 04

Worldwide distribution

12.4%

of the worldwide 1080p audience comes from United States.

Worldwide audience distribution share by country for 1080p
CountryShare
United States12.4%
China5.2%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 1080p audience in United States is strongest.

Fig. 05

Top regions by affinity

1080p fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~60K1.66×
02Louisiana~80K1.50×
03Alabama~80K1.40×
04Oklahoma~70K1.40×
05Arkansas~50K1.33×
06Texas~500K1.25×
07Arizona~100K1.25×
08Kentucky~60K1.19×
09California~600K1.18×
10Tennessee~100K1.18×
11Georgia~200K1.17×
12Florida~300K1.15×
13South Carolina~80K1.15×
14Missouri~80K1.14×
15North Carolina~100K1.12×
16Virginia~100K1.10×
17Indiana~90K1.10×
18Kansas~40K1.09×
19Oregon~50K1.04×
20Washington~90K1.03×
21West Virginia~20K1.02×
22Hawaii~20K1.01×
23New Mexico~20K0.99×
24Nevada~40K0.98×
25South Dakota~10K0.98×
26Alaska~9K0.95×
27Utah~40K0.94×
28Nebraska~20K0.93×
29North Dakota~8K0.93×
30Iowa~30K0.92×
31Montana~10K0.92×
32Vermont~7K0.92×
33Wisconsin~60K0.91×
34Idaho~20K0.91×
35Maryland~70K0.90×
36Illinois~100K0.89×
37Michigan~100K0.89×
38Washington, District of Columbia~10K0.89×
39Delaware~10K0.89×
40Ohio~100K0.88×
41New Hampshire~10K0.88×
42Maine~10K0.88×
43Rhode Island~10K0.88×
44Colorado~60K0.87×
45New York~200K0.85×
46Pennsylvania~100K0.85×
47Minnesota~50K0.84×
48Connecticut~40K0.84×
49New Jersey~90K0.82×
50Massachusetts~70K0.82×
Fig. 06

Affinity by region

Affinity by region — 1080p, United States
0.82×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 1080p audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 1080p audience
#·InterestCategoryAffinity×
01Mobile virtual network operatorTechnology & Electronics15.20×
02Porter AirlinesTravel & Leisure12.92×
03Iggy PopMusic & Radio11.28×
04BoJack HorsemanMovies & TV7.96×
05Political satireLiterature6.91×
06Elizabeth BanksMovies & TV5.31×
07Bob's BurgersMovies & TV4.75×
08Christina ApplegateMovies & TV4.70×
09Sex and the CityMovies & TV4.41×
10Information securityBusiness & Career3.09×
11RokuMovies & TV2.88×
12Virtual realityTechnology & Electronics2.58×
13Digital photographyBusiness & Career2.44×
14T-MobileTechnology & Electronics2.23×
15HeadphonesTechnology & Electronics2.13×
16LinuxTechnology & Electronics2.12×
17CarGurusCars & Mobility2.05×
18Capital OneBusiness & Career1.92×
19Ace HardwareHome & Garden1.82×
20PowerballGames1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 1080p audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 1080p audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.78×
IndulgenceJOY1.52×
Convenience OrientationPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 1080p audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Healthy LifestyleBALANCE0.79×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 1080p have in United States?

1080p has an estimated audience of 4,338,128 people in United States, concentrated in California and Texas.

02

What is the gender split and age of 1080p fans?

36.7% of 1080p fans are female, 63.3% are male, with an average age of 38.3 years.

03

Which brands do 1080p fans like most?

1080p fans show strongest brand affinity for Sex and the City (4.41×), T-Mobile (2.23×), and Iggy Pop (11.28×) over the country average.

04

Where do 1080p fans live in United States?

1080p fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do 1080p fans also like?

Beyond 1080p itself, the audience over-indexes on T-Mobile (2.23×), Iggy Pop (11.28×), Capital One (1.92×), and Digital photography (2.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See 1080p audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 1080p. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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