Rascasse Audience Intelligence

Digi-Key Target Market in United States

A data profile of the people who buy, follow and care about Digi-Key in United States — modelled from more than twelve digital signal sources. Digi-Key has an estimated audience of 1,078,470 people in United States.

#2289among Brand in United States#720in Technology & Electronics

The average Digi-Key fan in United States is 41.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include GrabCAD, Groovy (programming language), Thingiverse, with strongest over-indexing on GrabCAD (467.92× the country average).

Demographically, the Digi-Key audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Digi-Key fan in United States is more male, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for GrabCAD.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digi-Key profile in United States.

Audience size
1.1M
in United States
Gender
23.1%♀
76.9% male
Age
41.3
average years
Country rank
#22521
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Digi-Key

23.1% are female, 76.9% are male, average age 41.3.

Fig. 02

Gender split

23.1%
Female
76.9%
Male
Demographic split for Digi-Key audience in United States
MetricValue
Female23.1%
Male76.9%
Average age41.3
Estimated audience size1,078,470
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Digi-Key audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4920%
50+27%
Fig. 04

Worldwide distribution

25.6%

of the worldwide Digi-Key audience comes from United States.

Worldwide audience distribution share by country for Digi-Key
CountryShare
United States25.6%
Japan11.9%
China10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digi-Key audience in United States is strongest.

Fig. 05

Top regions by affinity

Digi-Key customers by region in United States
#RegionReachAffinity×
01Minnesota~40K2.93×
02North Dakota~6K2.74×
03New Hampshire~10K2.46×
04Massachusetts~40K1.72×
05New Mexico~9K1.67×
06Wisconsin~30K1.61×
07South Dakota~3K1.31×
08California~200K1.30×
09Colorado~20K1.28×
10Michigan~30K1.19×
11Iowa~10K1.18×
12Washington~20K1.15×
13Oregon~10K1.13×
14Vermont~2K1.13×
15Utah~10K1.12×
16Rhode Island~4K1.09×
17Illinois~40K1.08×
18Connecticut~10K1.06×
19Ohio~30K0.99×
20Kansas~8K0.97×
21Indiana~20K0.96×
22Pennsylvania~30K0.94×
23Virginia~20K0.93×
24Arizona~20K0.93×
25Idaho~5K0.93×
26Alabama~10K0.92×
27Maryland~20K0.90×
28Montana~3K0.88×
29Missouri~10K0.85×
30Nebraska~4K0.78×
31North Carolina~20K0.77×
32Maine~3K0.76×
33Alaska~2K0.75×
34New York~40K0.71×
35Florida~50K0.70×
36Texas~60K0.68×
37New Jersey~20K0.66×
38Nevada~7K0.66×
39Georgia~20K0.64×
40Tennessee~10K0.64×
41Oklahoma~7K0.64×
42South Carolina~10K0.63×
43West Virginia~3K0.62×
44Delaware~2K0.62×
45Kentucky~8K0.58×
46Arkansas~5K0.58×
47Hawaii~3K0.58×
48Washington, District of Columbia~2K0.54×
49Mississippi~5K0.53×
50Louisiana~7K0.50×
Fig. 06

Affinity by region

Affinity by region — Digi-Key, United States
0.50×1.00×2.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digi-Key audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digi-Key audience
#·InterestCategoryAffinity×
01GrabCADTechnology & Electronics467.92×
02Renesas ElectronicsTechnology & Electronics310.30×
03IEEE XploreTechnology & Electronics231.74×
04Mouser ElectronicsShopping222.98×
05PIC microcontrollerTechnology & Electronics189.40×
06STM32Technology & Electronics167.71×
073D SystemsBusiness & Career127.51×
08SparkFun ElectronicsBrand124.84×
093D Printing IndustryBusiness & Career113.60×
10Arrow ElectronicsShopping100.70×
11Analog DevicesTechnology & Electronics87.56×
12TE ConnectivityTechnology & Electronics86.42×
13Microchip TechnologyBusiness & Career65.57×
14ThingiverseArts & Culture61.15×
15Network switchTechnology & Electronics54.97×
16Groovy (programming language)Technology & Electronics40.08×
17Micro CenterShopping28.67×
18Origin (digital distribution software)Games25.61×
19Uninterruptible power supplyHome & Garden23.83×
20RedditInternet & Social Media5.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digi-Key audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digi-Key audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.50×
PatriotismCONSERVATISM1.39×
Social Media UsageJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digi-Key audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
ExtroversionTHRILL0.72×
IndulgenceJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Digi-Key's target market in United States?

Digi-Key's target market in United States covers an estimated 1,078,470 people, concentrated in California and Texas.

02

What is the gender split and age of Digi-Key customers?

23.1% of the Digi-Key audience are female, 76.9% are male, with an average age of 41.3 years.

03

Which brands do Digi-Key fans like most?

Digi-Key fans show strongest brand affinity for GrabCAD (467.92×), Groovy (programming language) (40.08×), and Thingiverse (61.15×) over the country average.

04

Where do Digi-Key fans live in United States?

Digi-Key fans in United States are most concentrated in California (reach ~200K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Digi-Key fans also like?

Beyond Digi-Key itself, the audience over-indexes on Groovy (programming language) (40.08×), Thingiverse (61.15×), Micro Center (28.67×), and Mouser Electronics (222.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Digi-Key audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Digi-Key. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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