Digi-Key Audience in United States

Digi-Key logo

Digi-Key has an estimated audience of 1,052,386 people in United States. 23.1% are female, 76.9% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: GrabCAD, Thingiverse, Groovy (programming language), Micro Center, Mouser Electronics.

The average Digi-Key fan in United States is 41.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include GrabCAD, Thingiverse, Groovy (programming language), with strongest over-indexing on GrabCAD (467.92× the country average). Demographically, the Digi-Key audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Digi-Key fans

Demographic split for Digi-Key audience in United States
MetricValue
Female23.1%
Male76.9%
Average age41.3
Estimated audience size1,052,386

Audience persona

The typical Digi-Key fan in United States is more male, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for GrabCAD.

Top regions in United States

Top regions ranked by reach for Digi-Key in United States
RegionReachAffinity
California162,2971.4×
Texas64,1220.71×
Florida50,0420.7×
Minnesota44,8362.97×
New York44,6420.76×
Illinois40,2061.15×
Massachusetts38,3241.85×
Pennsylvania34,4090.97×
Michigan33,7361.23×
Ohio33,2741.03×
Wisconsin25,9531.64×
North Carolina25,9050.82×
Washington25,7281.22×
Virginia24,8280.97×
Georgia21,3110.66×
Colorado21,2931.28×
Arizona20,4050.95×
Indiana18,5180.96×
New Jersey18,0660.67×
Maryland16,3450.9×
Missouri14,8830.88×
Oregon13,8461.15×
Alabama13,3160.91×
Tennessee13,3140.63×
Connecticut11,5681.1×
Iowa10,5451.22×
Utah10,3811.1×
South Carolina10,2120.64×
New Hampshire10,2052.46×
New Mexico8,6441.64×
Kansas8,2891×
Kentucky7,3620.56×
Oklahoma7,2540.62×
Nevada6,7490.66×
Louisiana5,8120.43×
North Dakota5,6422.61×
Idaho4,6630.88×
Arkansas4,3590.5×
Nebraska3,7940.72×
Rhode Island3,6271.08×
Mississippi3,5870.41×
South Dakota3,0931.27×
Maine2,5360.67×
Montana2,4100.83×
West Virginia2,3870.49×
Hawaii2,0640.46×
Vermont2,0371.1×
Washington, District of Columbia1,6590.52×
Delaware1,3900.48×
Alaska1,2900.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digi-Key audience
BrandAffinityCategory
GrabCAD467.92×Technology & Electronics
Thingiverse61.15×Arts & Culture
Groovy (programming language)40.08×Technology & Electronics
Micro Center28.67×Shopping
Mouser Electronics222.98×Shopping
3D Printing Industry113.6×Business & Career
IEEE Xplore231.74×Technology & Electronics
Analog Devices87.56×Technology & Electronics
Renesas Electronics310.3×Technology & Electronics
TE Connectivity86.42×Technology & Electronics
Network switch54.97×Technology & Electronics
PIC microcontroller189.4×Technology & Electronics
3D Systems127.51×Business & Career
Uninterruptible power supply23.83×Home & Garden
Origin (digital distribution software)25.61×Games
Arrow Electronics100.7×Shopping
Reddit5.17×Internet & Social Media
STM32167.71×Technology & Electronics
Altera121.91×Technology & Electronics
Ingram Micro85.36×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digi-Key audience
TraitClusterScore
Need for SecurityCONSERVATISM2.26
Risk AppetiteTHRILL2.1
Early Adopter MentalityPOWER1.67
Career OrientationPOWER1.65
Quality AwarenessPREMIUM1.44
LGBTQ+ IdentityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Digi-Key
CountryShare
United States25.5%
Japan12.0%
China10.4%

See Digi-Key audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Digi-Key have in United States?

Digi-Key has an estimated audience of 1,052,386 people in United States, concentrated in California and Texas.

What is the gender split and age of Digi-Key fans?

23.1% of Digi-Key fans are female, 76.9% are male, with an average age of 41.3 years.

Which brands do Digi-Key fans like most?

Digi-Key fans show strongest brand affinity for GrabCAD (467.92×), Thingiverse (61.15×), and Groovy (programming language) (40.08×) over the country average.

Where do Digi-Key fans live in United States?

Digi-Key fans in United States are most concentrated in California (reach 162,297), Texas (reach 64,122), and Florida (reach 50,042). These three regions account for the largest share of the active audience.

What other brands do Digi-Key fans also like?

Beyond Digi-Key itself, the audience over-indexes on Thingiverse (61.15×), Groovy (programming language) (40.08×), Micro Center (28.67×), and Mouser Electronics (222.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digi-Key. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.