Rascasse Audience Intelligence

TE Connectivity Target Market in United States

A data profile of the people who buy, follow and care about TE Connectivity in United States — modelled from more than twelve digital signal sources. TE Connectivity has an estimated audience of 426,396 people in United States.

#4152among Brand in United States#1076in Technology & Electronics

The average TE Connectivity fan in United States is 40.7 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, North Carolina.

Top brand affinities include Vera Farmiga, Dilbert, Digi-Key, with strongest over-indexing on Vera Farmiga (98.6× the country average).

Demographically, the TE Connectivity audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TE Connectivity fan in United States is more male, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for Vera Farmiga.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TE Connectivity profile in United States.

Audience size
426K
in United States
Gender
30.5%♀
69.5% male
Age
40.7
average years
Country rank
#40147
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TE Connectivity

30.5% are female, 69.5% are male, average age 40.7.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for TE Connectivity audience in United States
MetricValue
Female30.5%
Male69.5%
Average age40.7
Estimated audience size426,396
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the TE Connectivity audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

20.9%

of the worldwide TE Connectivity audience comes from United States.

Worldwide audience distribution share by country for TE Connectivity
CountryShare
United States20.9%
India10.7%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TE Connectivity audience in United States is strongest.

Fig. 05

Top regions by affinity

TE Connectivity customers by region in United States
#RegionReachAffinity×
01Pennsylvania~60K4.01×
02North Carolina~50K3.63×
03Minnesota~20K3.14×
04Oregon~8K1.62×
05Virginia~20K1.58×
06Massachusetts~10K1.45×
07New Hampshire~2K1.44×
08Michigan~10K1.32×
09Tennessee~10K1.26×
10California~50K1.19×
11Illinois~20K1.13×
12Rhode Island~1K1.13×
13Washington, District of Columbia~1K1.13×
14Wisconsin~7K1.10×
15Ohio~10K1.04×
16Texas~40K1.01×
17Colorado~7K1.01×
18Connecticut~4K1.00×
19Iowa~3K0.97×
20Vermont<1K0.94×
21North Dakota<1K0.92×
22New Jersey~10K0.91×
23Washington~8K0.91×
24Delaware~1K0.91×
25Maryland~6K0.90×
26Alaska<1K0.89×
27New York~20K0.88×
28Kansas~3K0.88×
29Arizona~7K0.86×
30South Carolina~5K0.84×
31South Dakota<1K0.83×
32Indiana~6K0.81×
33New Mexico~2K0.80×
34Alabama~4K0.76×
35Montana<1K0.76×
36Missouri~5K0.75×
37Utah~3K0.74×
38Idaho~2K0.74×
39Georgia~9K0.73×
40Nebraska~2K0.73×
41Maine~1K0.70×
42West Virginia~1K0.69×
43Hawaii~1K0.69×
44Kentucky~3K0.62×
45Nevada~2K0.62×
46Mississippi~2K0.62×
47Arkansas~2K0.61×
48Oklahoma~3K0.60×
49Florida~20K0.58×
50Louisiana~3K0.53×
Fig. 06

Affinity by region

Affinity by region — TE Connectivity, United States
0.53×1.00×4.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TE Connectivity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TE Connectivity audience
#·InterestCategoryAffinity×
01KyoceraTechnology & Electronics152.97×
02DilbertLiterature131.62×
03Vera FarmigaMovies & TV98.60×
04Digi-KeyTechnology & Electronics86.42×
05RackspaceTechnology & Electronics66.56×
06TigerDirectShopping59.25×
07Texas InstrumentsTechnology & Electronics45.11×
08CapacitorHome & Garden33.92×
09ThingiverseArts & Culture26.25×
10Western DigitalTechnology & Electronics23.28×
11UNiDAYSBusiness & Career20.85×
12Micro CenterShopping19.61×
13Home2 Suites by HiltonTravel & Leisure10.88×
14Peter ThielBusiness & Career10.53×
15Web serverTechnology & Electronics4.57×
16Renewable energyBusiness & Career3.41×
17Solar energyHome & Garden3.10×
18FedExBusiness & Career2.81×
19United Parcel ServiceBusiness & Career2.77×
20The UPS StoreShopping2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TE Connectivity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TE Connectivity audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.08×
Career OrientationPOWER1.67×
Convenience OrientationPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TE Connectivity audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
Healthy LifestyleBALANCE0.79×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TE Connectivity's target market in United States?

TE Connectivity's target market in United States covers an estimated 426,396 people, concentrated in Pennsylvania and California.

02

What is the gender split and age of TE Connectivity customers?

30.5% of the TE Connectivity audience are female, 69.5% are male, with an average age of 40.7 years.

03

Which brands do TE Connectivity fans like most?

TE Connectivity fans show strongest brand affinity for Vera Farmiga (98.6×), Dilbert (131.62×), and Digi-Key (86.42×) over the country average.

04

Where do TE Connectivity fans live in United States?

TE Connectivity fans in United States are most concentrated in Pennsylvania (reach ~60K), California (reach ~50K), and North Carolina (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do TE Connectivity fans also like?

Beyond TE Connectivity itself, the audience over-indexes on Dilbert (131.62×), Digi-Key (86.42×), Micro Center (19.61×), and Kyocera (152.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See TE Connectivity audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TE Connectivity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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