TE Connectivity Audience in United States

TE Connectivity logo

TE Connectivity has an estimated audience of 412,394 people in United States. 29.9% are female, 70.1% are male, average age 41.8. Top regions: California, Pennsylvania, Texas. Top brand affinities: Vocal harmony, Grammarly, Kay Arthur, Wikia, Israel.

The average TE Connectivity fan in United States is 41.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Pennsylvania, Texas. Top brand affinities include Vocal harmony, Grammarly, Kay Arthur, with strongest over-indexing on Vocal harmony (31.24× the country average). Demographically, the TE Connectivity audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of TE Connectivity fans

Demographic split for TE Connectivity audience in United States
MetricValue
Female29.9%
Male70.1%
Average age41.8
Estimated audience size412,394

Audience persona

The typical TE Connectivity fan in United States is more male, around 41.8 years old, with strong Need for Security tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for TE Connectivity in United States
RegionReachAffinity
California55,8601.23×
Pennsylvania50,0273.6×
Texas37,6021.06×
North Carolina36,5922.95×
New York21,7220.94×
Minnesota17,7593.01×
Illinois16,9181.23×
Florida16,7400.6×
Michigan14,9161.38×
Virginia14,3791.43×
Ohio13,1911.04×
Massachusetts12,1161.49×
Tennessee11,0441.34×
New Jersey9,8820.94×
Georgia9,5440.75×
Oregon8,3831.77×
Washington8,0280.97×
Wisconsin7,3591.19×
Colorado7,2721.12×
Maryland6,5250.92×
Indiana6,0900.81×
South Carolina5,2970.85×
Missouri5,0730.76×
Connecticut4,2641.03×
Iowa3,2820.97×
Kansas3,0440.94×
Kentucky2,7630.53×
Utah2,5980.7×
New Hampshire2,5081.54×
Nevada2,1900.55×
Oklahoma2,1310.47×
Louisiana1,7600.33×
Washington, District of Columbia1,5301.23×
New Mexico1,3670.66×
Arkansas1,3220.39×
Nebraska1,2620.61×
Rhode Island1,2220.93×
Idaho1,1350.55×
Mississippi9980.29×
Delaware9250.81×
North Dakota7470.88×
West Virginia6980.36×
South Dakota6120.64×
Maine6110.41×
Vermont5570.77×
Montana4980.44×
Hawaii4070.23×
Wyoming2030.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TE Connectivity audience
BrandAffinityCategory
Vocal harmony31.24×Music & Radio
Grammarly27.45×Business & Career
Kay Arthur93.91×Literature
Wikia7.33×Internet & Social Media
Israel4.54×Travel & Leisure
Morphine (band)14.98×Music & Radio
Jesse Plemons4.89×Movies & TV
Nebraska2.16×Travel & Leisure
Iration14.12×Music & Radio
Elsword10.61×Games
Berenstain Bears5.09×Literature
Hoosier Lottery4.56×Games
Nebraska Cornhuskers football1.93×Sports
Atkins diet2.54×Health
N1 road (South Africa)1.98×Travel & Leisure
Honda Vezel17.3×Cars & Mobility
Layne Staley2.78×Music & Radio
Certified diabetes educator5.5×Business & Career
Erasmus+6.92×Business & Career
Hoonigan3.51×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TE Connectivity audience
TraitClusterScore
Need for SecurityCONSERVATISM1.97
Early Adopter MentalityPOWER1.58
Risk AppetiteTHRILL1.56
Career OrientationPOWER1.53
Quality AwarenessPREMIUM1.48
Convenience OrientationPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for TE Connectivity
CountryShare
United States21.8%
India11.3%
China9.2%

See TE Connectivity audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does TE Connectivity have in United States?

TE Connectivity has an estimated audience of 412,394 people in United States, concentrated in California and Pennsylvania.

What is the gender split and age of TE Connectivity fans?

29.9% of TE Connectivity fans are female, 70.1% are male, with an average age of 41.8 years.

Which brands do TE Connectivity fans like most?

TE Connectivity fans show strongest brand affinity for Vocal harmony (31.24×), Grammarly (27.45×), and Kay Arthur (93.91×) over the country average.

Where do TE Connectivity fans live in United States?

TE Connectivity fans in United States are most concentrated in California (reach 55,860), Pennsylvania (reach 50,027), and Texas (reach 37,602). These three regions account for the largest share of the active audience.

What other brands do TE Connectivity fans also like?

Beyond TE Connectivity itself, the audience over-indexes on Grammarly (27.45×), Kay Arthur (93.91×), Wikia (7.33×), and Israel (4.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TE Connectivity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.