Texas Instruments Audience in United States

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Texas Instruments has an estimated audience of 611,469 people in United States. 30.7% are female, 69.3% are male, average age 42.4. Top regions: Texas, California, New York. Top brand affinities: Analog Devices, Fifth Third Bank, Key Food, Thingiverse, Peter Schiff.

The average Texas Instruments fan in United States is 42.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Analog Devices, Fifth Third Bank, Key Food, with strongest over-indexing on Analog Devices (62.41× the country average). Demographically, the Texas Instruments audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

Demographics of Texas Instruments fans

Demographic split for Texas Instruments audience in United States
MetricValue
Female30.7%
Male69.3%
Average age42.4
Estimated audience size611,469

Audience persona

The typical Texas Instruments fan in United States is more male, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Analog Devices.

Top regions in United States

Top regions ranked by reach for Texas Instruments in United States
RegionReachAffinity
Texas231,1094.4×
California88,3691.31×
New York37,1271.09×
Florida33,5050.81×
Illinois20,9341.03×
Arizona17,3181.39×
Pennsylvania16,8590.82×
Virginia16,2811.09×
Georgia16,2790.86×
Ohio15,9420.85×
Michigan15,6690.98×
Massachusetts15,3721.28×
North Carolina14,7710.8×
Utah13,4432.45×
New Jersey13,0380.84×
Washington12,9361.05×
Colorado10,4401.08×
Indiana10,3720.93×
Tennessee8,9540.73×
Maryland8,8770.84×
Oklahoma8,4891.25×
Oregon8,2801.18×
Missouri7,8500.8×
Wisconsin7,8230.85×
Alabama7,2940.85×
Minnesota6,9890.8×
Louisiana6,1850.78×
South Carolina5,6130.61×
Connecticut5,3480.87×
Kansas4,9231.02×
Kentucky4,7750.62×
Iowa4,3950.87×
Arkansas4,3650.87×
Nevada4,1700.71×
New Hampshire3,6441.51×
Maine3,6291.66×
Mississippi3,6140.72×
New Mexico3,1521.03×
Idaho2,8970.94×
Washington, District of Columbia2,2021.2×
Nebraska2,1600.7×
Rhode Island1,6890.87×
Hawaii1,6120.61×
West Virginia1,5090.53×
Montana1,3540.8×
North Dakota9170.73×
Delaware9160.54×
South Dakota8810.62×
Alaska7770.59×
Vermont7200.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Texas Instruments audience
BrandAffinityCategory
Analog Devices62.41×Technology & Electronics
Fifth Third Bank16.21×Business & Career
Key Food21.8×Shopping
Thingiverse15.34×Arts & Culture
Peter Schiff36.53×Movies & TV
TE Connectivity45.11×Technology & Electronics
Groovy (programming language)9.22×Technology & Electronics
The UPS Store3.72×Shopping
Micro Center6.41×Shopping
NXP Semiconductors67.64×Business & Career
HoneyBaked Ham11.46×Food & Beverages
Digi-Key21.98×Technology & Electronics
Pilot Flying J6.48×Cars & Mobility
Friendly's14.99×Food & Beverages
The Register22.2×News
Bitdefender24.47×Technology & Electronics
DuckDuckGo5.81×Internet & Social Media
Newegg8.73×Shopping
Temasek83.06×Business & Career
Sterling Vineyards31.8×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Texas Instruments audience
TraitClusterScore
Need for SecurityCONSERVATISM2.8
PatriotismCONSERVATISM2.24
Early Adopter MentalityPOWER1.93
Risk AppetiteTHRILL1.86
Career OrientationPOWER1.63
Convenience OrientationPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for Texas Instruments
CountryShare
United States21.6%
India13.8%
China11.8%

See Texas Instruments audiences in other countries

More Computer / hardware audiences in United States

Frequently asked questions

How many fans does Texas Instruments have in United States?

Texas Instruments has an estimated audience of 611,469 people in United States, concentrated in Texas and California.

What is the gender split and age of Texas Instruments fans?

30.7% of Texas Instruments fans are female, 69.3% are male, with an average age of 42.4 years.

Which brands do Texas Instruments fans like most?

Texas Instruments fans show strongest brand affinity for Analog Devices (62.41×), Fifth Third Bank (16.21×), and Key Food (21.8×) over the country average.

Where do Texas Instruments fans live in United States?

Texas Instruments fans in United States are most concentrated in Texas (reach 231,109), California (reach 88,369), and New York (reach 37,127). These three regions account for the largest share of the active audience.

What other brands do Texas Instruments fans also like?

Beyond Texas Instruments itself, the audience over-indexes on Fifth Third Bank (16.21×), Key Food (21.8×), Thingiverse (15.34×), and Peter Schiff (36.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas Instruments. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.