Rascasse Audience Intelligence

Texas Instruments Target Market in United States

A data profile of the people who buy, follow and care about Texas Instruments in United States — modelled from more than twelve digital signal sources. Texas Instruments has an estimated audience of 609,207 people in United States.

#26among Computer / hardware in United States#3357among Brand in United States#936in Technology & Electronics

The average Texas Instruments fan in United States is 42.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Analog Devices, Fifth Third Bank, Key Food, with strongest over-indexing on Analog Devices (62.41× the country average).

Demographically, the Texas Instruments audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Texas Instruments fan in United States is more male, around 42.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Analog Devices.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Texas Instruments profile in United States.

Audience size
609K
in United States
Gender
30.7%♀
69.3% male
Age
42.4
average years
Country rank
#32508
Brand in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Texas Instruments

30.7% are female, 69.3% are male, average age 42.4.

Fig. 02

Gender split

30.7%
Female
69.3%
Male
Demographic split for Texas Instruments audience in United States
MetricValue
Female30.7%
Male69.3%
Average age42.4
Estimated audience size609,207
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Texas Instruments audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Texas Instruments audience comes from United States.

Worldwide audience distribution share by country for Texas Instruments
CountryShare
United States21.4%
India13.4%
China11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Texas Instruments audience in United States is strongest.

Fig. 05

Top regions by affinity

Texas Instruments customers by region in United States
#RegionReachAffinity×
01Texas~200K4.62×
02Utah~10K2.35×
03Arizona~20K1.89×
04Maine~3K1.57×
05New Hampshire~4K1.49×
06California~80K1.22×
07Massachusetts~10K1.22×
08Oklahoma~8K1.18×
09Oregon~8K1.13×
10Washington, District of Columbia~2K1.11×
11Colorado~10K1.06×
12Virginia~20K1.04×
13New York~40K1.02×
14Illinois~20K1.01×
15Washington~10K1.01×
16New Mexico~3K1.00×
17Kansas~5K0.99×
18Idaho~3K0.97×
19Michigan~20K0.96×
20Arkansas~5K0.94×
21Iowa~5K0.92×
22Rhode Island~2K0.89×
23North Dakota~1K0.89×
24Indiana~10K0.88×
25Connecticut~5K0.87×
26Georgia~20K0.84×
27Wisconsin~8K0.84×
28Alabama~7K0.84×
29Montana~1K0.84×
30Maryland~9K0.83×
31Vermont<1K0.83×
32Pennsylvania~20K0.82×
33New Jersey~10K0.82×
34Minnesota~7K0.82×
35Ohio~20K0.81×
36Louisiana~6K0.81×
37Mississippi~4K0.80×
38North Carolina~10K0.79×
39Missouri~8K0.79×
40South Dakota~1K0.78×
41Florida~30K0.77×
42Nebraska~2K0.77×
43Alaska~1K0.77×
44Tennessee~9K0.74×
45Delaware~1K0.71×
46Nevada~4K0.70×
47Hawaii~2K0.70×
48Kentucky~5K0.67×
49West Virginia~2K0.66×
50South Carolina~6K0.64×
Fig. 06

Affinity by region

Affinity by region — Texas Instruments, United States
0.64×1.00×4.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Texas Instruments audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Texas Instruments audience
#·InterestCategoryAffinity×
01NXP SemiconductorsBusiness & Career67.64×
02Analog DevicesTechnology & Electronics62.41×
03IEEE XploreTechnology & Electronics56.06×
04Nassim Nicholas TalebLiterature50.27×
05TE ConnectivityTechnology & Electronics45.11×
06Peter SchiffMovies & TV36.53×
07BitdefenderTechnology & Electronics24.47×
08The RegisterNews22.20×
09Digi-KeyTechnology & Electronics21.98×
10Key FoodShopping21.80×
11Fifth Third BankBusiness & Career16.21×
12ThingiverseArts & Culture15.34×
13Friendly'sFood & Beverages14.99×
14HoneyBaked HamFood & Beverages11.46×
15Groovy (programming language)Technology & Electronics9.22×
16NeweggShopping8.73×
17Pilot Flying JCars & Mobility6.48×
18Micro CenterShopping6.41×
19DuckDuckGoInternet & Social Media5.81×
20The UPS StoreShopping3.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Texas Instruments audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Texas Instruments audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.54×
Pet OwnershipJOY1.24×
Design AffinityPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Texas Instruments audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.83×
TravellingTHRILL0.93×
Community OrientationOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Texas Instruments's target market in United States?

Texas Instruments's target market in United States covers an estimated 609,207 people, concentrated in Texas and California.

02

What is the gender split and age of Texas Instruments customers?

30.7% of the Texas Instruments audience are female, 69.3% are male, with an average age of 42.4 years.

03

Which brands do Texas Instruments fans like most?

Texas Instruments fans show strongest brand affinity for Analog Devices (62.41×), Fifth Third Bank (16.21×), and Key Food (21.8×) over the country average.

04

Where do Texas Instruments fans live in United States?

Texas Instruments fans in United States are most concentrated in Texas (reach ~200K), California (reach ~80K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Texas Instruments fans also like?

Beyond Texas Instruments itself, the audience over-indexes on Fifth Third Bank (16.21×), Key Food (21.8×), Thingiverse (15.34×), and Groovy (programming language) (9.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in United States

See Texas Instruments audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas Instruments. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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