A data profile of the people who buy, follow and care about Peter Schiff in United States — modelled from more than twelve digital signal sources. Peter Schiff has an estimated audience of 600,860 people in United States.
The average Peter Schiff fan in United States is 42.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Florida, New York.
Top brand affinities include Bitdefender, The UPS Store, New York Post, with strongest over-indexing on Bitdefender (120.86× the country average).
Demographically, the Peter Schiff audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Peter Schiff fan in United States is more male, around 42.0 years old, with strong Individualism tendencies and a notable affinity for Bitdefender.
The key figures that characterise the Peter Schiff profile in United States.
29.8% are female, 70.2% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 29.8% |
| Male | 70.2% |
| Average age | 42.0 |
| Estimated audience size | 600,860 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 31% |
Where the Peter Schiff audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~5K | 3.13× | |
| 02 | Connecticut | ~20K | 2.06× | |
| 03 | Nebraska | ~6K | 1.56× | |
| 04 | New Hampshire | ~4K | 1.50× | |
| 05 | South Dakota | ~2K | 1.47× | |
| 06 | New Jersey | ~30K | 1.41× | |
| 07 | Minnesota | ~10K | 1.41× | |
| 08 | Washington, District of Columbia | ~3K | 1.37× | |
| 09 | Nevada | ~10K | 1.36× | |
| 10 | Illinois | ~30K | 1.32× | |
| 11 | Massachusetts | ~20K | 1.29× | |
| 12 | New York | ~50K | 1.28× | |
| 13 | Florida | ~60K | 1.26× | |
| 14 | Maryland | ~10K | 1.19× | |
| 15 | Michigan | ~20K | 1.16× | |
| 16 | North Dakota | ~2K | 1.14× | |
| 17 | Oregon | ~9K | 1.08× | |
| 18 | Montana | ~2K | 1.07× | |
| 19 | Tennessee | ~20K | 1.06× | |
| 20 | Colorado | ~10K | 1.06× | |
| 21 | California | ~80K | 1.02× | |
| 22 | Wisconsin | ~10K | 1.01× | |
| 23 | Pennsylvania | ~20K | 1.00× | |
| 24 | Alabama | ~10K | 0.97× | |
| 25 | Delaware | ~2K | 0.97× | |
| 26 | Oklahoma | ~8K | 0.96× | |
| 27 | Washington | ~10K | 0.95× | |
| 28 | Arizona | ~10K | 0.93× | |
| 29 | Vermont | ~1K | 0.92× | |
| 30 | Kansas | ~5K | 0.87× | |
| 31 | South Carolina | ~9K | 0.84× | |
| 32 | Iowa | ~5K | 0.82× | |
| 33 | Virginia | ~10K | 0.80× | |
| 34 | Maine | ~2K | 0.79× | |
| 35 | Texas | ~50K | 0.77× | |
| 36 | Kentucky | ~7K | 0.77× | |
| 37 | Utah | ~5K | 0.77× | |
| 38 | Hawaii | ~2K | 0.76× | |
| 39 | New Mexico | ~3K | 0.75× | |
| 40 | Idaho | ~3K | 0.72× | |
| 41 | West Virginia | ~2K | 0.72× | |
| 42 | Rhode Island | ~2K | 0.72× | |
| 43 | Georgia | ~20K | 0.71× | |
| 44 | North Carolina | ~20K | 0.70× | |
| 45 | Arkansas | ~4K | 0.69× | |
| 46 | Ohio | ~20K | 0.67× | |
| 47 | Louisiana | ~6K | 0.64× | |
| 48 | Missouri | ~7K | 0.62× | |
| 49 | Indiana | ~8K | 0.60× | |
| 50 | Mississippi | ~3K | 0.58× |
The strongest cross-interests of the Peter Schiff audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bitdefender | Technology & Electronics | 120.86× | ||
| 02 | Banfield Pet Hospital | Health | 65.76× | ||
| 03 | Ross Lynch | Movies & TV | 55.29× | ||
| 04 | Fiskars | Home & Garden | 54.19× | ||
| 05 | Home2 Suites by Hilton | Travel & Leisure | 44.93× | ||
| 06 | George Soros | Business & Career | 40.52× | ||
| 07 | MacRumors | Technology & Electronics | 40.35× | ||
| 08 | StockTwits | Business & Career | 39.86× | ||
| 09 | Jay Leno | Movies & TV | 37.37× | ||
| 10 | Fifth Third Bank | Business & Career | 26.57× | ||
| 11 | Cameron Boyce | Movies & TV | 20.00× | ||
| 12 | Avan Jogia | Movies & TV | 20.00× | ||
| 13 | Debby Ryan | Movies & TV | 20.00× | ||
| 14 | Rack Room Shoes | Fashion & Accessoires | 18.11× | ||
| 15 | DuckDuckGo | Internet & Social Media | 16.54× | ||
| 16 | New York Post | News | 15.98× | ||
| 17 | The UPS Store | Shopping | 12.96× | ||
| 18 | Extra Space Storage | Home & Garden | 11.88× | ||
| 19 | BJ's Wholesale Club | Shopping | 11.26× | ||
| 20 | Creative Commons | Technology & Electronics | 6.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.89× | |
| Patriotism | CONSERVATISM | 2.83× | |
| Need for Security | CONSERVATISM | 2.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| Healthy Lifestyle | BALANCE | 0.85× | |
| Design Affinity | PREMIUM | 0.86× |
Peter Schiff has an estimated audience of 600,860 people in United States, concentrated in California and Florida.
29.8% of Peter Schiff fans are female, 70.2% are male, with an average age of 42.0 years.
Peter Schiff fans show strongest brand affinity for Bitdefender (120.86×), The UPS Store (12.96×), and New York Post (15.98×) over the country average.
Peter Schiff fans in United States are most concentrated in California (reach ~80K), Florida (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Peter Schiff itself, the audience over-indexes on The UPS Store (12.96×), New York Post (15.98×), Ross Lynch (55.29×), and Fifth Third Bank (26.57×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Peter Schiff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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