Peter Schiff Audience in United States

Peter Schiff has an estimated audience of 733,469 people in United States. 29.8% are female, 70.2% are male, average age 42.0. Top regions: California, New York, Florida. Top brand affinities: Bitdefender, Fifth Third Bank, The UPS Store, New York Post, Autism Awareness.

The average Peter Schiff fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Bitdefender, Fifth Third Bank, The UPS Store, with strongest over-indexing on Bitdefender (124.93× the country average). Demographically, the Peter Schiff audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Risk Appetite, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Peter Schiff fans

Demographic split for Peter Schiff audience in United States
MetricValue
Female29.8%
Male70.2%
Average age42.0
Estimated audience size733,469

Audience persona

The typical Peter Schiff fan in United States is more male, around 42.0 years old, with strong Risk Appetite tendencies and a notable affinity for Bitdefender.

Top regions in United States

Top regions ranked by reach for Peter Schiff in United States
RegionReachAffinity
California79,5880.99×
New York60,0581.47×
Florida58,7971.18×
Texas49,9380.79×
Illinois31,3311.28×
New Jersey29,1471.56×
Pennsylvania22,3630.91×
Massachusetts20,5391.42×
Michigan19,4701.02×
Georgia17,8990.79×
Maryland16,3021.29×
Connecticut15,9892.17×
North Carolina15,7230.71×
Minnesota15,3741.46×
Ohio15,1810.67×
Washington15,1221.03×
Virginia13,6740.77×
Arizona12,6170.84×
Tennessee12,3360.84×
Wisconsin11,3021.02×
Colorado10,9120.94×
Oregon10,3541.23×
Nevada10,0091.41×
Oklahoma9,8741.21×
Indiana8,8120.66×
South Carolina8,2380.75×
Kentucky8,1980.89×
Alabama7,2000.7×
Missouri6,8580.58×
Nebraska6,6671.81×
Iowa5,6540.94×
New Hampshire5,6151.94×
Louisiana5,4690.58×
Kansas4,6900.81×
Utah4,3050.66×
Arkansas3,7400.62×
Washington, District of Columbia2,9501.34×
Montana2,6871.32×
Alaska2,6591.69×
South Dakota2,6361.55×
Mississippi2,5020.41×
Delaware2,0501.01×
Maine2,0110.77×
Idaho1,9970.54×
Hawaii1,9930.63×
West Virginia1,8730.55×
New Mexico1,7660.48×
North Dakota1,6791.11×
Rhode Island1,1370.49×
Vermont1,0120.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peter Schiff audience
BrandAffinityCategory
Bitdefender124.93×Technology & Electronics
Fifth Third Bank39.76×Business & Career
The UPS Store13.96×Shopping
New York Post14.04×News
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
George Soros38.01×Business & Career
Ross Lynch42.79×Movies & TV
Dremel48.6×Home & Garden
MacRumors35.02×Technology & Electronics
Home2 Suites by Hilton28.95×Travel & Leisure
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Jay Leno29.32×Movies & TV
DuckDuckGo10.84×Internet & Social Media
QuikTrip8.08×Shopping
Texas Instruments45.08×Technology & Electronics
Fox News Channel3.24×Movies & TV
Income tax13.19×Business & Career
Banfield Pet Hospital37.96×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peter Schiff audience
TraitClusterScore
Risk AppetiteTHRILL2.71
IndividualismJOY2.14
Need for SecurityCONSERVATISM1.9
LGBTQ+ IdentityOPEN1.71
PatriotismCONSERVATISM1.71
Family OrientationCONSERVATISM1.58

Worldwide distribution

Worldwide audience distribution share by country for Peter Schiff
CountryShare
United States68.2%
Canada10.1%
Germany5.2%

See Peter Schiff audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Peter Schiff have in United States?

Peter Schiff has an estimated audience of 733,469 people in United States, concentrated in California and New York.

What is the gender split and age of Peter Schiff fans?

29.8% of Peter Schiff fans are female, 70.2% are male, with an average age of 42.0 years.

Which brands do Peter Schiff fans like most?

Peter Schiff fans show strongest brand affinity for Bitdefender (124.93×), Fifth Third Bank (39.76×), and The UPS Store (13.96×) over the country average.

Where do Peter Schiff fans live in United States?

Peter Schiff fans in United States are most concentrated in California (reach 79,588), New York (reach 60,058), and Florida (reach 58,797). These three regions account for the largest share of the active audience.

What other brands do Peter Schiff fans also like?

Beyond Peter Schiff itself, the audience over-indexes on Fifth Third Bank (39.76×), The UPS Store (13.96×), New York Post (14.04×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peter Schiff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.