Chemical compound Audience in Germany
Chemical compound has an estimated audience of 1,249,246 people in Germany. 64.0% are female, 36.0% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Satire, Western Union, otoMoto.pl, Real property.
The average Chemical compound fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Satire, Western Union, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Chemical compound audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Chemical compound fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 39.1 |
| Estimated audience size | 1,249,246 |
Audience persona
The typical Chemical compound fan in Germany is more female, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 276,727 | 1.01× |
| Bayern | 199,220 | 0.99× |
| Baden-Württemberg | 165,059 | 0.97× |
| Niedersachsen | 140,391 | 1.16× |
| Sachsen | 81,477 | 1.33× |
| Rheinland-Pfalz | 73,207 | 1.17× |
| Hessen | 63,504 | 0.67× |
| Sachsen-Anhalt | 50,605 | 1.56× |
| Thüringen | 44,777 | 1.41× |
| Brandenburg | 39,687 | 1.02× |
| Schleswig-Holstein | 34,539 | 0.77× |
| Berlin | 30,724 | 0.55× |
| Mecklenburg-Vorpommern | 24,748 | 1.04× |
| Saarland | 19,740 | 1.29× |
| Hamburg | 14,932 | 0.53× |
| Bremen | 5,726 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Satire | 8.81× | Literature |
| Western Union | 6.57× | Business & Career |
| otoMoto.pl | 12.87× | Cars & Mobility |
| Real property | 5.58× | Home & Garden |
| Allgäu | 7.09× | Travel & Leisure |
| Felix Baumgartner | 5.43× | Sports |
| Tagesschau | 2.24× | Movies & TV |
| German television comedy | 6.19× | Movies & TV |
| Country rap | 6.24× | Music & Radio |
| James Franco | 12.81× | Movies & TV |
| Do it yourself (DIY) | 2.32× | Home & Garden |
| Jennifer Love Hewitt | 9.68× | Movies & TV |
| Pets | 1.71× | Pets & Animals |
| Spiegel Online | 1.98× | News |
| Ric Flair | 12.87× | Sports |
| Italo disco | 7.95× | Music & Radio |
| Firefox | 5.71× | Internet & Social Media |
| Natural foods | 3.95× | Food & Beverages |
| Skin care | 2.88× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.68 |
| Indulgence | JOY | 1.68 |
| DIY Mentality | THRILL | 1.66 |
| Sports Activity | POWER | 1.63 |
| Healthy Lifestyle | BALANCE | 1.62 |
| Pet Ownership | JOY | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.1% |
| Italy | 5.1% |
| United Kingdom | 4.8% |
See Chemical compound audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Chemical compound have in Germany?
Chemical compound has an estimated audience of 1,249,246 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chemical compound fans?
64.0% of Chemical compound fans are female, 36.0% are male, with an average age of 39.1 years.
Which brands do Chemical compound fans like most?
Chemical compound fans show strongest brand affinity for Jotex (78.71×), Satire (8.81×), and Western Union (6.57×) over the country average.
Where do Chemical compound fans live in Germany?
Chemical compound fans in Germany are most concentrated in Nordrhein-Westfalen (reach 276,727), Bayern (reach 199,220), and Baden-Württemberg (reach 165,059). These three regions account for the largest share of the active audience.
What other brands do Chemical compound fans also like?
Beyond Chemical compound itself, the audience over-indexes on Satire (8.81×), Western Union (6.57×), otoMoto.pl (12.87×), and Real property (5.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chemical compound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.