A data profile of the people who buy, follow and care about Chemical compound in United Kingdom — modelled from more than twelve digital signal sources. Chemical compound has an estimated audience of 3,039,631 people in United Kingdom.
The average Chemical compound fan in United Kingdom is 43.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Wikipedia, Hobby, Refrigerator, with strongest over-indexing on Wikipedia (4.57× the country average).
Demographically, the Chemical compound audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Mindfulness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Chemical compound fan in United Kingdom is more female, around 43.6 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Chemical compound profile in United Kingdom.
71.9% are female, 28.1% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 43.6 |
| Estimated audience size | 3,039,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Chemical compound audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.1% |
| Italy | 5.1% |
| United Kingdom | 4.8% |
Where the Chemical compound audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.21× | |
| 02 | England | ~2.5M | 1.10× | |
| 03 | South East | ~400K | 1.09× | |
| 04 | Yorkshire and the Humber | ~300K | 1.04× | |
| 05 | South West | ~300K | 1.02× | |
| 06 | North East | ~100K | 1.02× | |
| 07 | Wales | ~200K | 1.01× | |
| 08 | East Midlands | ~200K | 0.99× | |
| 09 | Northern Ireland | ~90K | 0.99× | |
| 10 | Scotland | ~300K | 0.95× | |
| 11 | East of England | ~300K | 0.94× | |
| 12 | North West | ~300K | 0.84× |
The strongest cross-interests of the Chemical compound audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 6.49× | ||
| 02 | James Marsden | Movies & TV | 6.49× | ||
| 03 | Wikipedia | Internet & Social Media | 4.57× | ||
| 04 | Risk management | Business & Career | 3.36× | ||
| 05 | Adoption | Kids & Family | 3.24× | ||
| 06 | Sketch comedy | Movies & TV | 2.98× | ||
| 07 | Forestry | Home & Garden | 2.96× | ||
| 08 | Refrigerator | Home & Garden | 2.83× | ||
| 09 | Mobile home | Cars & Mobility | 2.78× | ||
| 10 | Satire | Literature | 2.57× | ||
| 11 | Esso | Cars & Mobility | 2.56× | ||
| 12 | Hot tub | Home & Garden | 2.45× | ||
| 13 | Hobby | Home & Garden | 2.24× | ||
| 14 | Local food | Food & Beverages | 1.96× | ||
| 15 | Volunteering | Politics & Society | 1.77× | ||
| 16 | Internet & Social Media | 1.71× | |||
| 17 | Distilled beverage | Food & Beverages | 1.66× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.60× | ||
| 19 | Aldi | Shopping | 1.58× | ||
| 20 | Kitchen | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.45× | |
| DIY Mentality | THRILL | 1.43× | |
| Convenience Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Need for Security | CONSERVATISM | 0.97× | |
| Family Orientation | CONSERVATISM | 0.98× |
Chemical compound has an estimated audience of 3,039,631 people in United Kingdom, concentrated in England and South East.
71.9% of Chemical compound fans are female, 28.1% are male, with an average age of 43.6 years.
Chemical compound fans show strongest brand affinity for Wikipedia (4.57×), Hobby (2.24×), and Refrigerator (2.83×) over the country average.
Chemical compound fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Chemical compound itself, the audience over-indexes on Hobby (2.24×), Refrigerator (2.83×), Flightradar24 (6.49×), and Risk management (3.36×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Chemical compound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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