Magnesium Audience in Germany
Magnesium has an estimated audience of 1,250,216 people in Germany. 66.7% are female, 33.3% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Folic acid, Vitamin D, Magnesium Verla, Commerzbank, Postbank.
The average Magnesium fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Folic acid, Vitamin D, Magnesium Verla, with strongest over-indexing on Folic acid (10.95× the country average). Demographically, the Magnesium audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Magnesium fans
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 43.8 |
| Estimated audience size | 1,250,216 |
Audience persona
The typical Magnesium fan in Germany is more female, around 43.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Folic acid.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 329,093 | 1.2× |
| Bayern | 233,491 | 1.16× |
| Baden-Württemberg | 197,548 | 1.16× |
| Niedersachsen | 133,544 | 1.1× |
| Hessen | 103,210 | 1.08× |
| Rheinland-Pfalz | 67,029 | 1.07× |
| Sachsen | 55,598 | 0.91× |
| Berlin | 54,229 | 0.97× |
| Schleswig-Holstein | 47,632 | 1.06× |
| Brandenburg | 35,124 | 0.91× |
| Hamburg | 30,209 | 1.07× |
| Thüringen | 26,134 | 0.82× |
| Sachsen-Anhalt | 25,030 | 0.77× |
| Mecklenburg-Vorpommern | 18,517 | 0.78× |
| Saarland | 15,033 | 0.98× |
| Bremen | 10,296 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Folic acid | 10.95× | Health |
| Vitamin D | 3.49× | Health |
| Magnesium Verla | 7.3× | Health |
| Commerzbank | 1.6× | Business & Career |
| Postbank | 1.63× | Business & Career |
| Esso | 2.39× | Cars & Mobility |
| Breuninger | 1.57× | Fashion & Accessoires |
| Vigantol | 8.6× | Health |
| Vitamin B12 | 2.9× | Health |
| Cars (film) | 1.65× | Movies & TV |
| Strength training | 1.53× | Sports |
| Western Union | 1.85× | Business & Career |
| Supernaturals | 1.96× | Health |
| Household goods | 2.5× | Home & Garden |
| Sunday Natural | 1.71× | Health |
| Calcium | 5.01× | Health |
| Metabolism | 2.19× | Health |
| Life extension | 2.06× | Health |
| Parental leave | 1.87× | Kids & Family |
| Protein | 1.79× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.41 |
| Sports Activity | POWER | 1.38 |
| Indulgence | JOY | 1.2 |
| Pet Ownership | JOY | 1.2 |
| Tradition | CONSERVATISM | 1.12 |
| Mindfulness | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Netherlands | 5.1% |
| Philippines | 4.9% |
See Magnesium audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Magnesium have in Germany?
Magnesium has an estimated audience of 1,250,216 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Magnesium fans?
66.7% of Magnesium fans are female, 33.3% are male, with an average age of 43.8 years.
Which brands do Magnesium fans like most?
Magnesium fans show strongest brand affinity for Folic acid (10.95×), Vitamin D (3.49×), and Magnesium Verla (7.3×) over the country average.
Where do Magnesium fans live in Germany?
Magnesium fans in Germany are most concentrated in Nordrhein-Westfalen (reach 329,093), Bayern (reach 233,491), and Baden-Württemberg (reach 197,548). These three regions account for the largest share of the active audience.
What other brands do Magnesium fans also like?
Beyond Magnesium itself, the audience over-indexes on Vitamin D (3.49×), Magnesium Verla (7.3×), Commerzbank (1.6×), and Postbank (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Magnesium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.