Magnesium Verla Audience in Germany
Magnesium Verla has an estimated audience of 725,792 people in Germany. 61.6% are female, 38.4% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kieser Training, Rossmann, Picnic, Esra Erol, Mothercare.
The average Magnesium Verla fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kieser Training, Rossmann, Picnic, with strongest over-indexing on Kieser Training (14.62× the country average). Demographically, the Magnesium Verla audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Magnesium Verla fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 41.4 |
| Estimated audience size | 725,792 |
Audience persona
The typical Magnesium Verla fan in Germany is more female, around 41.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 210,026 | 1.32× |
| Bayern | 133,326 | 1.14× |
| Baden-Württemberg | 122,266 | 1.23× |
| Niedersachsen | 99,035 | 1.41× |
| Hessen | 60,505 | 1.09× |
| Rheinland-Pfalz | 36,094 | 0.99× |
| Schleswig-Holstein | 34,652 | 1.33× |
| Berlin | 26,945 | 0.83× |
| Sachsen | 21,833 | 0.61× |
| Hamburg | 21,764 | 1.33× |
| Brandenburg | 16,299 | 0.72× |
| Thüringen | 11,988 | 0.65× |
| Sachsen-Anhalt | 11,490 | 0.61× |
| Mecklenburg-Vorpommern | 9,812 | 0.71× |
| Saarland | 8,131 | 0.91× |
| Bremen | 6,857 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 14.62× | Sports |
| Rossmann | 1.56× | Shopping |
| Picnic | 4.19× | Kids & Family |
| Esra Erol | 5× | Movies & TV |
| Mothercare | 1.63× | Kids & Family |
| Snow White (Fables) | 1.6× | Literature |
| Home Delivery | 1.87× | Food & Beverages |
| Brunello Cucinelli | 2.55× | Fashion & Accessoires |
| Preacher (comics) | 3.68× | Literature |
| Corfu (regional unit) | 1.65× | Travel & Leisure |
| Theocracy | 4.9× | Music & Radio |
| Volvo V60 | 2.13× | Cars & Mobility |
| Keeper (password manager) | 1.92× | Technology & Electronics |
| Women's empowerment | 1.61× | Politics & Society |
| Zagreb | 1.68× | Travel & Leisure |
| Coworking | 1.57× | Business & Career |
| The Hunt (2012 film) | 1.68× | Movies & TV |
| Pantsuit | 2.46× | Fashion & Accessoires |
| La Crosse, Wisconsin | 2.1× | Travel & Leisure |
| Molly Hatchet | 4.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.51 |
| Sports Activity | POWER | 1.28 |
| Indulgence | JOY | 1.24 |
| Tradition | CONSERVATISM | 1.17 |
| Pet Ownership | JOY | 1.12 |
| Family Orientation | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.2% |
| Austria | 5.5% |
| Switzerland | 0.6% |
See Magnesium Verla audiences in other countries
More Health audiences in Germany
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Frequently asked questions
How many fans does Magnesium Verla have in Germany?
Magnesium Verla has an estimated audience of 725,792 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Magnesium Verla fans?
61.6% of Magnesium Verla fans are female, 38.4% are male, with an average age of 41.4 years.
Which brands do Magnesium Verla fans like most?
Magnesium Verla fans show strongest brand affinity for Kieser Training (14.62×), Rossmann (1.56×), and Picnic (4.19×) over the country average.
Where do Magnesium Verla fans live in Germany?
Magnesium Verla fans in Germany are most concentrated in Nordrhein-Westfalen (reach 210,026), Bayern (reach 133,326), and Baden-Württemberg (reach 122,266). These three regions account for the largest share of the active audience.
What other brands do Magnesium Verla fans also like?
Beyond Magnesium Verla itself, the audience over-indexes on Rossmann (1.56×), Picnic (4.19×), Esra Erol (5×), and Mothercare (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Magnesium Verla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.