Rascasse Audience Intelligence

Magnesium Verla Target Market in Germany

A data profile of the people who buy, follow and care about Magnesium Verla in Germany — modelled from more than twelve digital signal sources. Magnesium Verla has an estimated audience of 752,525 people in Germany.

#1083among Brand in Germany#238in Health

The average Magnesium Verla fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Family, Magnesium, with strongest over-indexing on Nature (2.59× the country average).

Demographically, the Magnesium Verla audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Healthy Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Magnesium Verla fan in Germany is more female, around 42.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Nature.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Magnesium Verla profile in Germany.

Audience size
753K
in Germany
Gender
63.9%♀
36.1% male
Age
42.5
average years
Country rank
#8357
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Magnesium Verla

63.9% are female, 36.1% are male, average age 42.5.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Magnesium Verla audience in Germany
MetricValue
Female63.9%
Male36.1%
Average age42.5
Estimated audience size752,525
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Magnesium Verla audience in Germany
Age bracketShare%
16-1914%
20-2915%
30-3919%
40-4925%
50+27%
Fig. 04

Worldwide distribution

89.8%

of the worldwide Magnesium Verla audience comes from Germany.

Worldwide audience distribution share by country for Magnesium Verla
CountryShare
Germany89.8%
Austria5.8%
Switzerland0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Magnesium Verla audience in Germany is strongest.

Fig. 05

Top regions by affinity

Magnesium Verla customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.41×
02Schleswig-Holstein~40K1.36×
03Hamburg~20K1.31×
04Nordrhein-Westfalen~200K1.27×
05Baden-Württemberg~100K1.18×
06Bremen~7K1.11×
07Bayern~100K1.10×
08Hessen~60K1.05×
09Rheinland-Pfalz~40K1.01×
10Saarland~9K0.96×
11Berlin~30K0.77×
12Mecklenburg-Vorpommern~10K0.76×
13Brandenburg~20K0.75×
14Thüringen~10K0.71×
15Sachsen-Anhalt~10K0.68×
16Sachsen~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Magnesium Verla, Germany
0.65×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Magnesium Verla audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Magnesium Verla audience
#·InterestCategoryAffinity×
01MagnesiumHealth7.30×
02EmbroideryHome & Garden2.84×
03NatureHome & Garden2.59×
04VolunteeringPolitics & Society2.42×
05CrochetHome & Garden2.38×
06VacationsTravel & Leisure2.37×
07Self careHealth2.34×
08Master's degreeBusiness & Career2.34×
09MedicineBusiness & Career2.20×
10FamilyKids & Family1.90×
11Wetter.comHome & Garden1.88×
12FocusNews1.88×
13Roland KaiserMusic & Radio1.86×
14KitchenHome & Garden1.71×
15EmailTechnology & Electronics1.69×
16German languagePolitics & Society1.68×
17TagesschauMovies & TV1.59×
18Müller (company)Food & Beverages1.59×
19Netto Marken-DiscountShopping1.53×
20PoliticsPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Magnesium Verla audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Magnesium Verla audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.65×
SpiritualityBALANCE1.40×
IndulgenceJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Magnesium Verla audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Price SensitivityPREMIUM0.90×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Magnesium Verla's target market in Germany?

Magnesium Verla's target market in Germany covers an estimated 752,525 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Magnesium Verla customers?

63.9% of the Magnesium Verla audience are female, 36.1% are male, with an average age of 42.5 years.

03

Which brands do Magnesium Verla fans like most?

Magnesium Verla fans show strongest brand affinity for Nature (2.59×), Family (1.9×), and Magnesium (7.3×) over the country average.

04

Where do Magnesium Verla fans live in Germany?

Magnesium Verla fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Magnesium Verla fans also like?

Beyond Magnesium Verla itself, the audience over-indexes on Family (1.9×), Magnesium (7.3×), Vacations (2.37×), and Tagesschau (1.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Magnesium Verla audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Magnesium Verla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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