Protein Audience in Germany
Protein has an estimated audience of 3,736,408 people in Germany. 63.6% are female, 36.4% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: More Nutrition, Healthy habits, ESN, Diane Keaton, Vegetarian cuisine.
The average Protein fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include More Nutrition, Healthy habits, ESN, with strongest over-indexing on More Nutrition (2.56× the country average). Demographically, the Protein audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Protein fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 39.5 |
| Estimated audience size | 3,736,408 |
Audience persona
The typical Protein fan in Germany is more female, around 39.5 years old, with strong Sports Activity tendencies and a notable affinity for More Nutrition.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 904,973 | 1.11× |
| Bayern | 625,510 | 1.04× |
| Baden-Württemberg | 561,284 | 1.1× |
| Niedersachsen | 381,078 | 1.05× |
| Hessen | 325,746 | 1.14× |
| Rheinland-Pfalz | 201,484 | 1.08× |
| Berlin | 180,626 | 1.08× |
| Sachsen | 168,384 | 0.92× |
| Schleswig-Holstein | 129,628 | 0.97× |
| Brandenburg | 107,627 | 0.93× |
| Hamburg | 88,974 | 1.05× |
| Sachsen-Anhalt | 84,316 | 0.87× |
| Thüringen | 82,903 | 0.87× |
| Mecklenburg-Vorpommern | 60,088 | 0.84× |
| Saarland | 40,916 | 0.89× |
| Bremen | 34,100 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| More Nutrition | 2.56× | Health |
| Healthy habits | 2.73× | Health |
| ESN | 2.22× | Health |
| Diane Keaton | 3.1× | Movies & TV |
| Vegetarian cuisine | 1.96× | Food & Beverages |
| Healthy diet | 1.82× | Health |
| Toddler | 1.78× | Kids & Family |
| Health & wellness | 1.63× | Health |
| Low-carbohydrate diet | 2.48× | Food & Beverages |
| Healthy food | 2.25× | Health |
| Nutrient | 1.86× | Food & Beverages |
| Self-love | 1.57× | Health |
| Manicure | 2.34× | Beauty & Wellness |
| Nail polish | 2.5× | Beauty & Wellness |
| Local food | 1.75× | Food & Beverages |
| Fruit | 1.67× | Food & Beverages |
| Cookbook | 1.88× | Food & Beverages |
| Cake | 1.58× | Food & Beverages |
| Bonprix | 1.64× | Shopping |
| Self-awareness | 1.61× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.28 |
| Healthy Lifestyle | BALANCE | 1.25 |
| Indulgence | JOY | 1.25 |
| Pet Ownership | JOY | 1.22 |
| DIY Mentality | THRILL | 1.19 |
| Sustainability | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 5.0% |
| United Kingdom | 4.7% |
See Protein audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Protein have in Germany?
Protein has an estimated audience of 3,736,408 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Protein fans?
63.6% of Protein fans are female, 36.4% are male, with an average age of 39.5 years.
Which brands do Protein fans like most?
Protein fans show strongest brand affinity for More Nutrition (2.56×), Healthy habits (2.73×), and ESN (2.22×) over the country average.
Where do Protein fans live in Germany?
Protein fans in Germany are most concentrated in Nordrhein-Westfalen (reach 904,973), Bayern (reach 625,510), and Baden-Württemberg (reach 561,284). These three regions account for the largest share of the active audience.
What other brands do Protein fans also like?
Beyond Protein itself, the audience over-indexes on Healthy habits (2.73×), ESN (2.22×), Diane Keaton (3.1×), and Vegetarian cuisine (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Protein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.