A data profile of the people who buy, follow and care about Protein in India — modelled from more than twelve digital signal sources. Protein has an estimated audience of 3,998,128 people in India.
The average Protein fan in India is 32.3 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Madhya Pradesh.
Top brand affinities include Street food, Nutrient, Finger food, with strongest over-indexing on Street food (1.76× the country average).
Demographically, the Protein audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Tradition, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Protein fan in India is more male, around 32.3 years old, with strong Tradition tendencies and a notable affinity for Street food.
The key figures that characterise the Protein profile in India.
38.7% are female, 61.3% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 32.3 |
| Estimated audience size | 3,998,128 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 32% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Protein audience comes from India.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 5.0% |
| United Kingdom | 4.7% |
Where the Protein audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uttarakhand | ~30K | 1.70× | |
| 02 | Haryana | ~70K | 1.41× | |
| 03 | Punjab (region) | ~70K | 1.39× | |
| 04 | Uttar Pradesh | ~300K | 1.38× | |
| 05 | Jammu and Kashmir | ~30K | 1.37× | |
| 06 | Madhya Pradesh | ~100K | 1.26× | |
| 07 | Himachal Pradesh | ~20K | 1.21× | |
| 08 | Chhattisgarh | ~30K | 1.12× | |
| 09 | Manipur | ~6K | 1.12× | |
| 10 | Jharkhand | ~40K | 1.03× | |
| 11 | Nagaland | ~3K | 1.02× | |
| 12 | Maharashtra | ~200K | 1.01× | |
| 13 | Rajasthan | ~90K | 1.00× | |
| 14 | Bihar | ~80K | 1.00× | |
| 15 | Meghalaya | ~4K | 0.99× | |
| 16 | Karnataka | ~90K | 0.91× | |
| 17 | Tripura | ~5K | 0.89× | |
| 18 | Goa | ~4K | 0.87× | |
| 19 | Sikkim | ~2K | 0.87× | |
| 20 | Tamil Nadu | ~80K | 0.85× | |
| 21 | Telangana | ~50K | 0.85× | |
| 22 | Mizoram | ~2K | 0.82× | |
| 23 | Arunachal Pradesh | ~2K | 0.82× | |
| 24 | Assam | ~30K | 0.81× | |
| 25 | Odisha | ~30K | 0.77× | |
| 26 | Andhra Pradesh | ~40K | 0.76× | |
| 27 | Gujarat | ~80K | 0.71× | |
| 28 | Kerala | ~40K | 0.63× | |
| 29 | West Bengal | ~80K | 0.61× |
The strongest cross-interests of the Protein audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Finger food | Food & Beverages | 2.95× | ||
| 02 | Wild fisheries | Travel & Leisure | 2.75× | ||
| 03 | Spearfishing | Sports | 2.58× | ||
| 04 | Food science | Business & Career | 2.48× | ||
| 05 | Gulab jamun | Food & Beverages | 1.88× | ||
| 06 | Carbohydrate | Health | 1.85× | ||
| 07 | Kinesiology | Health | 1.80× | ||
| 08 | Countertop | Home & Garden | 1.79× | ||
| 09 | Street food | Food & Beverages | 1.76× | ||
| 10 | Mehndi | Fashion & Accessoires | 1.74× | ||
| 11 | Microwave oven | Home & Garden | 1.69× | ||
| 12 | Chemical substance | Business & Career | 1.66× | ||
| 13 | Nutrient | Food & Beverages | 1.63× | ||
| 14 | Sink | Home & Garden | 1.62× | ||
| 15 | Biology | Health | 1.59× | ||
| 16 | Dinamalar | News | 1.58× | ||
| 17 | Natural resource | Politics & Society | 1.55× | ||
| 18 | Oneindia Tamil | News | 1.54× | ||
| 19 | Embroidery | Home & Garden | 1.50× | ||
| 20 | Wind turbine | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.24× | |
| Healthy Lifestyle | BALANCE | 1.08× | |
| Indulgence | JOY | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.65× | |
| Early Adopter Mentality | POWER | 0.68× | |
| Individualism | JOY | 0.72× |
Protein has an estimated audience of 3,998,128 people in India, concentrated in Uttar Pradesh and Maharashtra.
38.7% of Protein fans are female, 61.3% are male, with an average age of 32.3 years.
Protein fans show strongest brand affinity for Street food (1.76×), Nutrient (1.63×), and Finger food (2.95×) over the country average.
Protein fans in India are most concentrated in Uttar Pradesh (reach ~300K), Maharashtra (reach ~200K), and Madhya Pradesh (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Protein itself, the audience over-indexes on Nutrient (1.63×), Finger food (2.95×), Food science (2.48×), and Carbohydrate (1.85×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Protein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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