A data profile of the people who buy, follow and care about Protein in United Kingdom — modelled from more than twelve digital signal sources. Protein has an estimated audience of 4,478,688 people in United Kingdom.
The average Protein fan in United Kingdom is 42.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Matalan, Self care, Nutrient, with strongest over-indexing on Matalan (1.57× the country average).
Demographically, the Protein audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Healthy Lifestyle, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Protein fan in United Kingdom is more female, around 42.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Matalan.
The key figures that characterise the Protein profile in United Kingdom.
62.8% are female, 37.2% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 42.8 |
| Estimated audience size | 4,478,688 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Protein audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 5.0% |
| United Kingdom | 4.7% |
Where the Protein audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~600K | 1.28× | |
| 02 | Wales | ~300K | 1.26× | |
| 03 | East Midlands | ~400K | 1.15× | |
| 04 | South West | ~400K | 1.08× | |
| 05 | East of England | ~400K | 1.03× | |
| 06 | Northern Ireland | ~100K | 1.03× | |
| 07 | South East | ~600K | 1.00× | |
| 08 | Greater London | ~600K | 0.98× | |
| 09 | North East | ~200K | 0.91× | |
| 10 | Scotland | ~400K | 0.89× | |
| 11 | England | ~3.5M | 0.82× | |
| 12 | Yorkshire and the Humber | ~300K | 0.80× | |
| 13 | West Midlands | ~100K | 0.78× |
The strongest cross-interests of the Protein audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Keratin | Beauty & Wellness | 2.11× | ||
| 02 | Nail art | Beauty & Wellness | 1.98× | ||
| 03 | Eyelash extensions | Beauty & Wellness | 1.89× | ||
| 04 | Carbohydrate | Health | 1.86× | ||
| 05 | Sephora | Shopping | 1.80× | ||
| 06 | Natural skin care | Beauty & Wellness | 1.79× | ||
| 07 | Mounjaro | Health | 1.77× | ||
| 08 | Manicure | Beauty & Wellness | 1.77× | ||
| 09 | Self care | Health | 1.76× | ||
| 10 | Charlotte Tilbury | Beauty & Wellness | 1.75× | ||
| 11 | Eyelash | Beauty & Wellness | 1.72× | ||
| 12 | Anatomy | Health | 1.69× | ||
| 13 | Home Interior Design | Home & Garden | 1.65× | ||
| 14 | Healthy diet | Health | 1.63× | ||
| 15 | New Look | Fashion & Accessoires | 1.59× | ||
| 16 | Matalan | Shopping | 1.57× | ||
| 17 | Cosmetology | Beauty & Wellness | 1.56× | ||
| 18 | Nutrient | Food & Beverages | 1.54× | ||
| 19 | Skin care | Beauty & Wellness | 1.52× | ||
| 20 | Culinary art | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.41× | |
| Creativity | OPEN | 1.20× | |
| Design Affinity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Early Adopter Mentality | POWER | 0.89× |
Protein has an estimated audience of 4,478,688 people in United Kingdom, concentrated in England and North West.
62.8% of Protein fans are female, 37.2% are male, with an average age of 42.8 years.
Protein fans show strongest brand affinity for Matalan (1.57×), Self care (1.76×), and Nutrient (1.54×) over the country average.
Protein fans in United Kingdom are most concentrated in England (reach ~3.5M), North West (reach ~600K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Protein itself, the audience over-indexes on Self care (1.76×), Nutrient (1.54×), Carbohydrate (1.86×), and Skin care (1.52×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Protein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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