A data profile of the people who buy, follow and care about Carbohydrate in United Kingdom — modelled from more than twelve digital signal sources. Carbohydrate has an estimated audience of 8,577,976 people in United Kingdom.
The average Carbohydrate fan in United Kingdom is 42.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Esso, with strongest over-indexing on Wikipedia (3.23× the country average).
Demographically, the Carbohydrate audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Carbohydrate fan in United Kingdom is more female, around 42.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Carbohydrate profile in United Kingdom.
67.4% are female, 32.6% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 42.9 |
| Estimated audience size | 8,577,976 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Carbohydrate audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 5.8% |
| India | 4.2% |
Where the Carbohydrate audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.44× | |
| 02 | Yorkshire and the Humber | ~900K | 1.34× | |
| 03 | Wales | ~700K | 1.34× | |
| 04 | North East | ~400K | 1.13× | |
| 05 | South East | ~1M | 1.07× | |
| 06 | Northern Ireland | ~300K | 1.02× | |
| 07 | South West | ~600K | 0.91× | |
| 08 | East of England | ~700K | 0.85× | |
| 09 | East Midlands | ~500K | 0.83× | |
| 10 | England | ~6.5M | 0.82× | |
| 11 | Scotland | ~600K | 0.80× | |
| 12 | North West | ~500K | 0.52× |
The strongest cross-interests of the Carbohydrate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.23× | ||
| 02 | Diabetes mellitus awareness | Health | 3.07× | ||
| 03 | Drinking establishment | Food & Beverages | 2.99× | ||
| 04 | Tax refund | Business & Career | 2.91× | ||
| 05 | Sketch comedy | Movies & TV | 2.72× | ||
| 06 | Adoption | Kids & Family | 2.71× | ||
| 07 | Esso | Cars & Mobility | 2.59× | ||
| 08 | Fish and chips | Food & Beverages | 2.48× | ||
| 09 | Satire | Literature | 2.35× | ||
| 10 | Refrigerator | Home & Garden | 2.29× | ||
| 11 | Risk management | Business & Career | 2.24× | ||
| 12 | Hot tub | Home & Garden | 2.18× | ||
| 13 | Hobby | Home & Garden | 2.01× | ||
| 14 | William Hill (bookmaker) | Games | 1.99× | ||
| 15 | Betfair | Games | 1.98× | ||
| 16 | Distilled beverage | Food & Beverages | 1.77× | ||
| 17 | Internet & Social Media | 1.66× | |||
| 18 | Aldi | Shopping | 1.63× | ||
| 19 | Organic food | Food & Beverages | 1.61× | ||
| 20 | Kitchen | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.35× | |
| Convenience Orientation | PREMIUM | 1.31× | |
| DIY Mentality | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.92× | |
| Community Orientation | OPEN | 0.97× | |
| Family Orientation | CONSERVATISM | 0.97× |
Carbohydrate has an estimated audience of 8,577,976 people in United Kingdom, concentrated in England and South East.
67.4% of Carbohydrate fans are female, 32.6% are male, with an average age of 42.9 years.
Carbohydrate fans show strongest brand affinity for Wikipedia (3.23×), Hobby (2.01×), and Esso (2.59×) over the country average.
Carbohydrate fans in United Kingdom are most concentrated in England (reach ~6.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Carbohydrate itself, the audience over-indexes on Hobby (2.01×), Esso (2.59×), William Hill (bookmaker) (1.99×), and Kitchen (1.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Carbohydrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.