A data profile of the people who buy, follow and care about Carbohydrate in Canada — modelled from more than twelve digital signal sources. Carbohydrate has an estimated audience of 4,308,337 people in Canada.
The average Carbohydrate fan in Canada is 40.7 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, HomeSense, YouTube Music, with strongest over-indexing on Real property (1.75× the country average).
Demographically, the Carbohydrate audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Carbohydrate fan in Canada is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the Carbohydrate profile in Canada.
64.6% are female, 35.4% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 40.7 |
| Estimated audience size | 4,308,337 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Carbohydrate audience comes from Canada.
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 5.8% |
| India | 4.2% |
Where the Carbohydrate audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.34× | |
| 02 | British Columbia | ~800K | 1.31× | |
| 03 | Manitoba | ~200K | 1.17× | |
| 04 | Alberta | ~600K | 1.14× | |
| 05 | Saskatchewan | ~100K | 1.10× | |
| 06 | Quebec | ~1M | 1.02× | |
| 07 | New Brunswick | ~90K | 0.94× | |
| 08 | Nova Scotia | ~100K | 0.89× | |
| 09 | Prince Edward Island | ~20K | 0.88× | |
| 10 | Newfoundland and Labrador | ~50K | 0.81× |
The strongest cross-interests of the Carbohydrate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sushi Shop | Food & Beverages | 3.01× | ||
| 02 | NATO | Politics & Society | 3.01× | ||
| 03 | Bored Panda | Internet & Social Media | 1.91× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 1.85× | ||
| 05 | Western Union | Business & Career | 1.77× | ||
| 06 | Real property | Home & Garden | 1.75× | ||
| 07 | Blanket | Home & Garden | 1.75× | ||
| 08 | Aerobics | Sports | 1.75× | ||
| 09 | Protein | Food & Beverages | 1.71× | ||
| 10 | Microwave oven | Home & Garden | 1.68× | ||
| 11 | Cappuccino | Food & Beverages | 1.68× | ||
| 12 | Gluten-free diet | Food & Beverages | 1.64× | ||
| 13 | YouTube Music | Internet & Social Media | 1.61× | ||
| 14 | Street food | Food & Beverages | 1.59× | ||
| 15 | West Elm | Home & Garden | 1.59× | ||
| 16 | Fast casual restaurants | Food & Beverages | 1.57× | ||
| 17 | Kitchenware | Home & Garden | 1.54× | ||
| 18 | Online food ordering | Food & Beverages | 1.54× | ||
| 19 | Bruce Willis | Movies & TV | 1.52× | ||
| 20 | HomeSense | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.31× | |
| Quality Awareness | PREMIUM | 1.28× | |
| Tradition | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Social Media Usage | JOY | 0.90× |
Carbohydrate has an estimated audience of 4,308,337 people in Canada, concentrated in Ontario and Quebec.
64.6% of Carbohydrate fans are female, 35.4% are male, with an average age of 40.7 years.
Carbohydrate fans show strongest brand affinity for Real property (1.75×), HomeSense (1.51×), and YouTube Music (1.61×) over the country average.
Carbohydrate fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1M), and British Columbia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Carbohydrate itself, the audience over-indexes on HomeSense (1.51×), YouTube Music (1.61×), Western Union (1.77×), and Fast casual restaurants (1.57×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Carbohydrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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