Rascasse Audience Intelligence

Carbohydrate Audience in Brazil

A data profile of the people who buy, follow and care about Carbohydrate in Brazil — modelled from more than twelve digital signal sources. Carbohydrate has an estimated audience of 5,280,729 people in Brazil.

Carbohydrate has an estimated audience of 5,280,729 people in Brazil. 74.0% are female, 26.0% are male, average age 39.7. Top brand affinities: Instagram, Medicine, Rock music, Rick and Morty, Shopping malls.

Top brand affinities include Instagram, Medicine, Rock music, with strongest over-indexing on Instagram (1.57× the country average).

Demographically, the Carbohydrate audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Individualism.

The typical Carbohydrate fan in Brazil is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Instagram.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carbohydrate profile in Brazil.

Audience size
5.3M
in Brazil
Gender
74.0%
26.0% male
Age
39.7
average years
Country rank
#1266
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carbohydrate fans

74.0% are female, 26.0% are male, average age 39.7.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Carbohydrate audience in Brazil
MetricValue
Female74.0%
Male26.0%
Average age39.7
Estimated audience size5,280,729
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Carbohydrate audience in Brazil
Age bracketShare%
16-1916%
20-2921%
30-3922%
40-4921%
50+20%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Carbohydrate audience comes from Brazil.

Worldwide audience distribution share by country for Carbohydrate
CountryShare
United States29.7%
United Kingdom5.8%
India4.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carbohydrate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carbohydrate audience
#·InterestCategoryAffinity×
01Borussia DortmundSports3.83×
02Toy Story (franchise)Movies & TV3.83×
03Thiago SilvaSports3.83×
04Elizabeth OlsenMovies & TV3.83×
05Rick and MortyMovies & TV3.67×
06GermanyTravel & Leisure3.60×
07Low-carbohydrate dietFood & Beverages2.68×
08Microwave ovenHome & Garden2.59×
09Spanish languagePolitics & Society2.32×
10BakingFood & Beverages1.70×
11Michael JacksonMusic & Radio1.63×
12Rock musicMusic & Radio1.59×
13MedicineBusiness & Career1.58×
14InstagramInternet & Social Media1.57×
15Pop musicMusic & Radio1.57×
16VeganismFood & Beverages1.56×
17MSNNews1.56×
18BTSMusic & Radio1.55×
19Hip hop musicMusic & Radio1.54×
20Shopping mallsShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carbohydrate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Carbohydrate audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.55×
IndividualismJOY1.41×
PatriotismCONSERVATISM1.40×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Carbohydrate audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.74×
Luxury OrientationPREMIUM0.85×
Price SensitivityPREMIUM0.87×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Carbohydrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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