Protein Audience in United States

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Protein has an estimated audience of 21,276,767 people in United States. 59.3% are female, 40.7% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Hair Extensions, Skin care, Wig, Carbohydrate, Braid.

The average Protein fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hair Extensions, Skin care, Wig, with strongest over-indexing on Hair Extensions (2.3× the country average). Demographically, the Protein audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Protein fans

Demographic split for Protein audience in United States
MetricValue
Female59.3%
Male40.7%
Average age41.3
Estimated audience size21,276,767

Audience persona

The typical Protein fan in United States is more female, around 41.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Hair Extensions.

Top regions in United States

Top regions ranked by reach for Protein in United States
RegionReachAffinity
California2,817,8821.2×
Texas2,348,6041.28×
Florida1,709,2311.19×
New York1,238,0581.04×
Georgia784,4531.2×
Pennsylvania747,7991.04×
Illinois747,7281.05×
North Carolina740,9911.16×
Ohio631,5440.96×
Virginia575,7541.11×
Michigan574,5391.03×
New Jersey541,5121×
Arizona491,7071.13×
Washington448,8341.05×
Tennessee432,1361.01×
Massachusetts421,1301×
Indiana411,2191.06×
Maryland400,5021.09×
Missouri346,3061.01×
South Carolina325,9331.02×
Alabama311,3321.05×
Louisiana310,6431.13×
Wisconsin300,5730.94×
Colorado297,0440.89×
Minnesota287,3840.94×
Oklahoma256,9931.09×
Kentucky255,7830.96×
Oregon231,4450.95×
Mississippi223,2461.27×
Nevada208,6351.01×
Utah204,7421.07×
Connecticut202,6680.95×
Arkansas178,4961.02×
Kansas165,9750.99×
Iowa162,4160.93×
New Mexico117,5991.1×
Nebraska103,0490.97×
Idaho98,2010.92×
Hawaii95,2721.04×
West Virginia92,0580.93×
New Hampshire68,4870.82×
Maine61,6230.81×
Rhode Island56,8210.84×
Delaware54,3650.93×
Washington, District of Columbia53,0960.83×
Montana48,9800.83×
South Dakota44,2310.9×
North Dakota41,8330.96×
Alaska37,3350.82×
Vermont26,9700.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Protein audience
BrandAffinityCategory
Hair Extensions2.3×Beauty & Wellness
Skin care1.58×Beauty & Wellness
Wig1.69×Beauty & Wellness
Carbohydrate1.53×Health
Braid1.82×Home & Garden
ULTA Beauty1.64×Beauty & Wellness
Hair care1.5×Beauty & Wellness
Self-love1.58×Health
Natural skin care1.92×Beauty & Wellness
Eyebrow1.97×Beauty & Wellness
Fashion Nova1.55×Shopping
Curly Hair1.74×Beauty & Wellness
Hair straightening1.8×Beauty & Wellness
Long hair1.86×Beauty & Wellness
Hair conditioner1.86×Beauty & Wellness
Nail polish2.03×Beauty & Wellness
Manicure1.86×Beauty & Wellness
Eyelash extensions1.87×Beauty & Wellness
Pedicure1.93×Beauty & Wellness
Eyelash1.64×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Protein audience
TraitClusterScore
Healthy LifestyleBALANCE1.15
Sports ActivityPOWER1.08
Price SensitivityPREMIUM1.06
Design AffinityPREMIUM1.06
SustainabilityBALANCE1.04
CreativityOPEN1.03

Worldwide distribution

Worldwide audience distribution share by country for Protein
CountryShare
United States22.5%
Japan5.0%
United Kingdom4.7%

See Protein audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Protein have in United States?

Protein has an estimated audience of 21,276,767 people in United States, concentrated in California and Texas.

What is the gender split and age of Protein fans?

59.3% of Protein fans are female, 40.7% are male, with an average age of 41.3 years.

Which brands do Protein fans like most?

Protein fans show strongest brand affinity for Hair Extensions (2.3×), Skin care (1.58×), and Wig (1.69×) over the country average.

Where do Protein fans live in United States?

Protein fans in United States are most concentrated in California (reach 2,817,882), Texas (reach 2,348,604), and Florida (reach 1,709,231). These three regions account for the largest share of the active audience.

What other brands do Protein fans also like?

Beyond Protein itself, the audience over-indexes on Skin care (1.58×), Wig (1.69×), Carbohydrate (1.53×), and Braid (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Protein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.