Rascasse Audience Intelligence

Protein Audience in United States

A data profile of the people who buy, follow and care about Protein in United States — modelled from more than twelve digital signal sources. Protein has an estimated audience of 21,276,767 people in United States.

#1042among Topic in United States#132in Food & Beverages

The average Protein fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Trader Joe's, Hair Extensions, Skin care, with strongest over-indexing on Trader Joe's (1.54× the country average).

Demographically, the Protein audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Mindfulness, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Protein fan in United States is more female, around 41.3 years old, with strong Mindfulness tendencies and a notable affinity for Trader Joe's.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Protein profile in United States.

Audience size
21.3M
in United States
Gender
59.3%♀
40.7% male
Age
41.3
average years
Country rank
#1519
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Protein fans

59.3% are female, 40.7% are male, average age 41.3.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Protein audience in United States
MetricValue
Female59.3%
Male40.7%
Average age41.3
Estimated audience size21,276,767
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Protein audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Protein audience comes from United States.

Worldwide audience distribution share by country for Protein
CountryShare
United States22.5%
Japan5.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Protein audience in United States is strongest.

Fig. 05

Top regions by affinity

Protein fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.30×
02Texas~2M1.21×
03North Carolina~700K1.17×
04Georgia~800K1.15×
05Indiana~400K1.13×
06Arkansas~200K1.13×
07California~2.5M1.12×
08Virginia~600K1.12×
09Utah~200K1.11×
10New Mexico~100K1.11×
11Louisiana~300K1.09×
12South Carolina~300K1.07×
13Kentucky~300K1.07×
14South Dakota~50K1.07×
15Nebraska~100K1.06×
16Florida~1.5M1.05×
17Arizona~500K1.05×
18Missouri~400K1.05×
19North Dakota~50K1.05×
20Oklahoma~200K1.04×
21Kansas~200K1.04×
22Pennsylvania~700K1.03×
23Illinois~700K1.03×
24Maryland~400K1.03×
25Washington~400K1.01×
26Alabama~300K1.01×
27Hawaii~90K1.01×
28Michigan~600K1.00×
29Massachusetts~400K0.98×
30New Jersey~500K0.97×
31Wisconsin~300K0.97×
32Nevada~200K0.97×
33Idaho~100K0.97×
34Oregon~200K0.96×
35Tennessee~400K0.95×
36Iowa~200K0.95×
37Delaware~60K0.95×
38Ohio~600K0.94×
39West Virginia~90K0.94×
40Minnesota~300K0.93×
41Connecticut~200K0.93×
42New York~1M0.91×
43Alaska~40K0.88×
44Montana~50K0.87×
45New Hampshire~70K0.86×
46Colorado~300K0.85×
47Maine~70K0.85×
48Rhode Island~60K0.85×
49Vermont~30K0.78×
50Washington, District of Columbia~50K0.74×
Fig. 06

Affinity by region

Affinity by region — Protein, United States
0.74×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Protein audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Protein audience
#·InterestCategoryAffinity×
01Hair ExtensionsBeauty & Wellness2.30×
02Nail polishBeauty & Wellness2.03×
03EyebrowBeauty & Wellness1.97×
04PedicureBeauty & Wellness1.93×
05Natural skin careBeauty & Wellness1.92×
06Eyelash extensionsBeauty & Wellness1.87×
07Long hairBeauty & Wellness1.86×
08Hair conditionerBeauty & Wellness1.86×
09ManicureBeauty & Wellness1.86×
10BraidHome & Garden1.82×
11Hair straighteningBeauty & Wellness1.80×
12Curly HairBeauty & Wellness1.74×
13WigBeauty & Wellness1.69×
14ULTA BeautyBeauty & Wellness1.64×
15Skin careBeauty & Wellness1.58×
16Self-loveHealth1.58×
17Fashion NovaShopping1.55×
18Trader Joe'sShopping1.54×
19CarbohydrateHealth1.53×
20Hair careBeauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Protein audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Protein audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.18×
CreativityOPEN1.14×
ExtroversionTHRILL1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Protein audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Career OrientationPOWER0.76×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Protein have in United States?

Protein has an estimated audience of 21,276,767 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Protein fans?

59.3% of Protein fans are female, 40.7% are male, with an average age of 41.3 years.

03

Which brands do Protein fans like most?

Protein fans show strongest brand affinity for Trader Joe's (1.54×), Hair Extensions (2.3×), and Skin care (1.58×) over the country average.

04

Where do Protein fans live in United States?

Protein fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Protein fans also like?

Beyond Protein itself, the audience over-indexes on Hair Extensions (2.3×), Skin care (1.58×), Wig (1.69×), and Carbohydrate (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Protein audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Protein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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