A data profile of the people who buy, follow and care about Protein in Brazil — modelled from more than twelve digital signal sources. Protein has an estimated audience of 4,137,926 people in Brazil.
The average Protein fan in Brazil is 41.2 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Manicure & Pedicure, Nail polish, Eyebrow, with strongest over-indexing on Manicure & Pedicure (2.44× the country average).
Demographically, the Protein audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Protein fan in Brazil is more female, around 41.2 years old, with strong Creativity tendencies and a notable affinity for Manicure & Pedicure.
The key figures that characterise the Protein profile in Brazil.
68.0% are female, 32.0% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 41.2 |
| Estimated audience size | 4,137,926 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Protein audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 5.0% |
| United Kingdom | 4.7% |
Where the Protein audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bahia | ~300K | 1.16× | |
| 02 | Alagoas | ~70K | 1.16× | |
| 03 | Rio de Janeiro | ~400K | 1.14× | |
| 04 | Sergipe | ~50K | 1.12× | |
| 05 | Pernambuco | ~200K | 1.06× | |
| 06 | Paraíba | ~90K | 1.04× | |
| 07 | Santa Catarina | ~200K | 1.03× | |
| 08 | Rio Grande do Sul | ~200K | 1.02× | |
| 09 | Ceará | ~200K | 1.02× | |
| 10 | Maranhão | ~100K | 1.02× | |
| 11 | Piauí | ~60K | 1.01× | |
| 12 | Tocantins | ~30K | 1.01× | |
| 13 | Pará | ~100K | 1.00× | |
| 14 | Espírito Santo | ~90K | 0.99× | |
| 15 | Federal District | ~70K | 0.98× | |
| 16 | Rio Grande do Norte | ~70K | 0.98× | |
| 17 | Roraima | ~10K | 0.98× | |
| 18 | Amazonas | ~70K | 0.97× | |
| 19 | Rondônia | ~30K | 0.97× | |
| 20 | Amapá | ~10K | 0.97× | |
| 21 | Acre | ~10K | 0.97× | |
| 22 | São Paulo | ~1M | 0.96× | |
| 23 | Minas Gerais | ~400K | 0.96× | |
| 24 | Goiás | ~200K | 0.95× | |
| 25 | Mato Grosso do Sul | ~60K | 0.95× | |
| 26 | Paraná | ~200K | 0.91× | |
| 27 | Mato Grosso | ~70K | 0.91× |
The strongest cross-interests of the Protein audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manicure & Pedicure | Beauty & Wellness | 2.44× | ||
| 02 | Eyelash | Beauty & Wellness | 2.41× | ||
| 03 | Keratin | Beauty & Wellness | 2.37× | ||
| 04 | Nail polish | Beauty & Wellness | 2.34× | ||
| 05 | Nail salon | Beauty & Wellness | 2.31× | ||
| 06 | Artificial nails | Beauty & Wellness | 2.25× | ||
| 07 | Pedicure | Beauty & Wellness | 2.21× | ||
| 08 | Nail art | Beauty & Wellness | 2.17× | ||
| 09 | Manicure | Beauty & Wellness | 2.13× | ||
| 10 | Eyebrow | Beauty & Wellness | 2.02× | ||
| 11 | Anti-aging cream | Beauty & Wellness | 1.78× | ||
| 12 | Anatomy | Health | 1.71× | ||
| 13 | Nutrient | Food & Beverages | 1.65× | ||
| 14 | Shampoo | Beauty & Wellness | 1.63× | ||
| 15 | Skirt | Fashion & Accessoires | 1.55× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.54× | ||
| 17 | Costume jewelry | Fashion & Accessoires | 1.54× | ||
| 18 | Crochet | Home & Garden | 1.53× | ||
| 19 | Moda Feminina | Fashion & Accessoires | 1.53× | ||
| 20 | O Boticário | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.30× | |
| Extroversion | THRILL | 1.19× | |
| Mindfulness | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Risk Appetite | THRILL | 0.73× | |
| Career Orientation | POWER | 0.77× |
Protein has an estimated audience of 4,137,926 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
68.0% of Protein fans are female, 32.0% are male, with an average age of 41.2 years.
Protein fans show strongest brand affinity for Manicure & Pedicure (2.44×), Nail polish (2.34×), and Eyebrow (2.02×) over the country average.
Protein fans in Brazil are most concentrated in São Paulo (reach ~1M), Rio de Janeiro (reach ~400K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Protein itself, the audience over-indexes on Nail polish (2.34×), Eyebrow (2.02×), O Boticário (1.51×), and Manicure (2.13×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Protein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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