A data profile of the people who buy, follow and care about Anatomy in Brazil — modelled from more than twelve digital signal sources. Anatomy has an estimated audience of 9,699,244 people in Brazil.
Anatomy has an estimated audience of 9,699,244 people in Brazil. 79.8% are female, 20.2% are male, average age 41.6. Top brand affinities: MSN, Spas, Artificial nails, Personal care, Happiness.
Top brand affinities include MSN, Spas, Artificial nails, with strongest over-indexing on MSN (2.32× the country average).
Demographically, the Anatomy audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Creativity.
The typical Anatomy fan in Brazil is more female, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for MSN.
The key figures that characterise the Anatomy profile in Brazil.
79.8% are female, 20.2% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 79.8% |
| Male | 20.2% |
| Average age | 41.6 |
| Estimated audience size | 9,699,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Anatomy audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.0% |
| Brazil | 6.4% |
| Italy | 6.1% |
The strongest cross-interests of the Anatomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Artificial nails | Beauty & Wellness | 3.25× | ||
| 02 | Nail salon | Beauty & Wellness | 2.91× | ||
| 03 | MSN | News | 2.32× | ||
| 04 | Dafiti | Fashion & Accessoires | 2.13× | ||
| 05 | Spanish language | Politics & Society | 2.08× | ||
| 06 | Bossa nova | Music & Radio | 2.03× | ||
| 07 | Spas | Beauty & Wellness | 2.01× | ||
| 08 | Lodging | Travel & Leisure | 2.01× | ||
| 09 | Happiness | Health | 1.71× | ||
| 10 | Hairstyle | Beauty & Wellness | 1.69× | ||
| 11 | Coritiba Foot Ball Club | Sports | 1.61× | ||
| 12 | Fragrances | Beauty & Wellness | 1.60× | ||
| 13 | Handbags | Fashion & Accessoires | 1.60× | ||
| 14 | Jazz music | Music & Radio | 1.58× | ||
| 15 | Lojas Renner | Fashion & Accessoires | 1.57× | ||
| 16 | Personal care | Health | 1.55× | ||
| 17 | Preta Gil | Music & Radio | 1.54× | ||
| 18 | Weddings | Kids & Family | 1.53× | ||
| 19 | Desserts | Food & Beverages | 1.50× | ||
| 20 | Pizza | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.80× | |
| Creativity | OPEN | 1.44× | |
| Tradition | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Quality Awareness | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Anatomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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