Anatomy Audience in Brazil
Anatomy has an estimated audience of 9,699,244 people in Brazil. 79.8% are female, 20.2% are male, average age 41.6. Top brand affinities: Preta Gil, Nature, Anti-aging cream, WhatsApp, Artificial nails.
Top brand affinities include Preta Gil, Nature, Anti-aging cream, with strongest over-indexing on Preta Gil (1.92× the country average). Demographically, the Anatomy audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Creativity.
Category: Health · Type: Topic
Demographics of Anatomy fans
| Metric | Value |
|---|---|
| Female | 79.8% |
| Male | 20.2% |
| Average age | 41.6 |
| Estimated audience size | 9,699,244 |
Audience persona
The typical Anatomy fan in Brazil is more female, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Preta Gil.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Preta Gil | 1.92× | Music & Radio |
| Nature | 1.81× | Home & Garden |
| Anti-aging cream | 3.07× | Beauty & Wellness |
| 1.62× | Internet & Social Media | |
| Artificial nails | 3.61× | Beauty & Wellness |
| Family | 1.54× | Kids & Family |
| Spas | 2.12× | Beauty & Wellness |
| Electrolux | 2.48× | Home & Garden |
| Nail salon | 3.48× | Beauty & Wellness |
| Kitchen | 1.61× | Home & Garden |
| Happiness | 1.83× | Health |
| Sport Club do Recife | 2.07× | Sports |
| Social media | 1.51× | Business & Career |
| 1.83× | Technology & Electronics | |
| Personal care | 1.54× | Health |
| Dafiti | 2.3× | Fashion & Accessoires |
| Telegram | 2.22× | Internet & Social Media |
| Hairstyle | 2.19× | Beauty & Wellness |
| Hair conditioner | 2.53× | Beauty & Wellness |
| Lojas Renner | 2.03× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.82 |
| Creativity | OPEN | 1.68 |
| Price Sensitivity | PREMIUM | 1.44 |
| Mindfulness | BALANCE | 1.42 |
| Tradition | CONSERVATISM | 1.42 |
| Family Orientation | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Brazil | 6.4% |
| Italy | 6.1% |
See Anatomy audiences in other countries
More Health audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Anatomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.