Rascasse Audience Intelligence

Anatomy Audience in Brazil

A data profile of the people who buy, follow and care about Anatomy in Brazil — modelled from more than twelve digital signal sources. Anatomy has an estimated audience of 9,699,244 people in Brazil.

Anatomy has an estimated audience of 9,699,244 people in Brazil. 79.8% are female, 20.2% are male, average age 41.6. Top brand affinities: MSN, Spas, Artificial nails, Personal care, Happiness.

Top brand affinities include MSN, Spas, Artificial nails, with strongest over-indexing on MSN (2.32× the country average).

Demographically, the Anatomy audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Creativity.

The typical Anatomy fan in Brazil is more female, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for MSN.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anatomy profile in Brazil.

Audience size
9.7M
in Brazil
Gender
79.8%
20.2% male
Age
41.6
average years
Country rank
#585
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Anatomy fans

79.8% are female, 20.2% are male, average age 41.6.

Fig. 02

Gender split

79.8%
Female
20.2%
Male
Demographic split for Anatomy audience in Brazil
MetricValue
Female79.8%
Male20.2%
Average age41.6
Estimated audience size9,699,244
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Anatomy audience in Brazil
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Anatomy audience comes from Brazil.

Worldwide audience distribution share by country for Anatomy
CountryShare
United States23.0%
Brazil6.4%
Italy6.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anatomy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anatomy audience
#·InterestCategoryAffinity×
01Artificial nailsBeauty & Wellness3.25×
02Nail salonBeauty & Wellness2.91×
03MSNNews2.32×
04DafitiFashion & Accessoires2.13×
05Spanish languagePolitics & Society2.08×
06Bossa novaMusic & Radio2.03×
07SpasBeauty & Wellness2.01×
08LodgingTravel & Leisure2.01×
09HappinessHealth1.71×
10HairstyleBeauty & Wellness1.69×
11Coritiba Foot Ball ClubSports1.61×
12FragrancesBeauty & Wellness1.60×
13HandbagsFashion & Accessoires1.60×
14Jazz musicMusic & Radio1.58×
15Lojas RennerFashion & Accessoires1.57×
16Personal careHealth1.55×
17Preta GilMusic & Radio1.54×
18WeddingsKids & Family1.53×
19DessertsFood & Beverages1.50×
20PizzaFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anatomy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Anatomy audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.80×
CreativityOPEN1.44×
TraditionCONSERVATISM1.35×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Anatomy audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.74×
Luxury OrientationPREMIUM0.79×
Quality AwarenessPREMIUM0.84×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Anatomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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