A data profile of the people who buy, follow and care about Protein in Spain — modelled from more than twelve digital signal sources. Protein has an estimated audience of 2,333,543 people in Spain.
The average Protein fan in Spain is 44.2 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Cooking, Physical fitness, Organic food, with strongest over-indexing on Cooking (1.65× the country average).
Demographically, the Protein audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Protein fan in Spain is more female, around 44.2 years old, with strong Mindfulness tendencies and a notable affinity for Cooking.
The key figures that characterise the Protein profile in Spain.
60.4% are female, 39.6% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 44.2 |
| Estimated audience size | 2,333,543 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Protein audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 5.0% |
| United Kingdom | 4.7% |
Where the Protein audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~900K | 2.19× | |
| 02 | Balearic Islands | ~100K | 1.53× | |
| 03 | Canary Islands | ~200K | 1.43× | |
| 04 | Comunidad Valenciana | ~400K | 1.40× | |
| 05 | Region of Murcia | ~90K | 1.12× | |
| 06 | Andalusia | ~500K | 1.07× | |
| 07 | Community of Madrid | ~400K | 1.04× | |
| 08 | Navarre | ~30K | 0.95× | |
| 09 | La Rioja | ~10K | 0.93× | |
| 10 | Aragon | ~50K | 0.87× | |
| 11 | Cantabria | ~30K | 0.87× | |
| 12 | Extremadura | ~40K | 0.85× | |
| 13 | Basque Autonomous Country | ~70K | 0.83× | |
| 14 | Principality of Asturias | ~50K | 0.83× | |
| 15 | Castilla-La Mancha | ~80K | 0.81× | |
| 16 | Castile and León | ~80K | 0.80× | |
| 17 | Galicia | ~90K | 0.79× |
The strongest cross-interests of the Protein audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manicure & Pedicure | Beauty & Wellness | 3.71× | ||
| 02 | Keratin | Beauty & Wellness | 3.18× | ||
| 03 | Public health | Politics & Society | 2.63× | ||
| 04 | Pedicure | Beauty & Wellness | 2.44× | ||
| 05 | Manicure | Beauty & Wellness | 2.34× | ||
| 06 | Maquillaje Profesional | Beauty & Wellness | 2.21× | ||
| 07 | Nutrient | Food & Beverages | 2.21× | ||
| 08 | Vegetarian cuisine | Food & Beverages | 2.18× | ||
| 09 | Organic food | Food & Beverages | 2.11× | ||
| 10 | Healthy diet | Health | 2.03× | ||
| 11 | Stradivarius | Shopping | 1.75× | ||
| 12 | Primark | Shopping | 1.71× | ||
| 13 | Meat | Food & Beverages | 1.69× | ||
| 14 | Culinary art | Arts & Culture | 1.68× | ||
| 15 | Cooking | Food & Beverages | 1.65× | ||
| 16 | Personal care | Health | 1.65× | ||
| 17 | Eating | Food & Beverages | 1.58× | ||
| 18 | Recipes | Food & Beverages | 1.57× | ||
| 19 | Physical fitness | Sports | 1.52× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.49× | |
| Pet Ownership | JOY | 1.46× | |
| Design Affinity | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.90× | |
| Need for Security | CONSERVATISM | 0.96× | |
| Risk Appetite | THRILL | 1.00× |
Protein has an estimated audience of 2,333,543 people in Spain, concentrated in Catalonia and Andalusia.
60.4% of Protein fans are female, 39.6% are male, with an average age of 44.2 years.
Protein fans show strongest brand affinity for Cooking (1.65×), Physical fitness (1.52×), and Organic food (2.11×) over the country average.
Protein fans in Spain are most concentrated in Catalonia (reach ~900K), Andalusia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Protein itself, the audience over-indexes on Physical fitness (1.52×), Organic food (2.11×), Healthy diet (2.03×), and Personal care (1.65×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Protein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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