A data profile of the people who buy, follow and care about Chemical substance in India — modelled from more than twelve digital signal sources. Chemical substance has an estimated audience of 6,532,916 people in India.
Chemical substance has an estimated audience of 6,532,916 people in India. 28.9% are female, 71.1% are male, average age 33.1. Top brand affinities: truecaller, Videography, Zoom!, Energy, Real property.
Top brand affinities include truecaller, Videography, Zoom!, with strongest over-indexing on truecaller (4.29× the country average).
Demographically, the Chemical substance audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Chemical substance fan in India is more male, around 33.1 years old, with strong Convenience Orientation tendencies and a notable affinity for truecaller.
The key figures that characterise the Chemical substance profile in India.
28.9% are female, 71.1% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 33.1 |
| Estimated audience size | 6,532,916 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 29% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Chemical substance audience comes from India.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.7% |
| India | 4.0% |
The strongest cross-interests of the Chemical substance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | truecaller | Internet & Social Media | 4.29× | ||
| 02 | Alibaba.com | Shopping | 4.29× | ||
| 03 | Zootopia | Movies & TV | 4.20× | ||
| 04 | Lena Headey | Movies & TV | 4.19× | ||
| 05 | Zoom! | Business & Career | 3.64× | ||
| 06 | Videography | Internet & Social Media | 2.79× | ||
| 07 | Bed sheet | Home & Garden | 2.70× | ||
| 08 | Chess.com | Sports | 2.19× | ||
| 09 | Real property | Home & Garden | 2.11× | ||
| 10 | Microwave oven | Home & Garden | 1.97× | ||
| 11 | Rice | Food & Beverages | 1.76× | ||
| 12 | Sewing machine | Home & Garden | 1.74× | ||
| 13 | Crochet | Home & Garden | 1.74× | ||
| 14 | Energy | Home & Garden | 1.70× | ||
| 15 | Seafood | Food & Beverages | 1.70× | ||
| 16 | Grilling | Food & Beverages | 1.68× | ||
| 17 | Embroidery | Home & Garden | 1.62× | ||
| 18 | Sewing | Home & Garden | 1.59× | ||
| 19 | Innovation | Business & Career | 1.56× | ||
| 20 | OnePlus | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.72× | |
| Indulgence | JOY | 1.61× | |
| Quality Awareness | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Mindfulness | BALANCE | 0.80× | |
| Extroversion | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Chemical substance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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