A data profile of the people who buy, follow and care about Chemical substance in United Kingdom — modelled from more than twelve digital signal sources. Chemical substance has an estimated audience of 7,802,319 people in United Kingdom.
The average Chemical substance fan in United Kingdom is 43.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Wikipedia, Hobby, Refrigerator, with strongest over-indexing on Wikipedia (3.29× the country average).
Demographically, the Chemical substance audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Chemical substance fan in United Kingdom is more female, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Chemical substance profile in United Kingdom.
64.4% are female, 35.6% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 43.6 |
| Estimated audience size | 7,802,319 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Chemical substance audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.7% |
| India | 4.0% |
Where the Chemical substance audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~300K | 1.10× | |
| 02 | West Midlands | ~400K | 1.06× | |
| 03 | North East | ~300K | 1.06× | |
| 04 | South West | ~700K | 1.03× | |
| 05 | East of England | ~700K | 1.00× | |
| 06 | East Midlands | ~600K | 1.00× | |
| 07 | Wales | ~400K | 0.99× | |
| 08 | Yorkshire and the Humber | ~600K | 0.97× | |
| 09 | South East | ~1M | 0.96× | |
| 10 | Scotland | ~700K | 0.95× | |
| 11 | North West | ~800K | 0.92× | |
| 12 | England | ~5M | 0.72× |
The strongest cross-interests of the Chemical substance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Liam Neeson | Movies & TV | 3.44× | ||
| 02 | Wikipedia | Internet & Social Media | 3.29× | ||
| 03 | Drinking establishment | Food & Beverages | 2.99× | ||
| 04 | Adoption | Kids & Family | 2.85× | ||
| 05 | Sketch comedy | Movies & TV | 2.72× | ||
| 06 | Esso | Cars & Mobility | 2.56× | ||
| 07 | Refrigerator | Home & Garden | 2.48× | ||
| 08 | Risk management | Business & Career | 2.48× | ||
| 09 | Satire | Literature | 2.37× | ||
| 10 | Hot tub | Home & Garden | 2.33× | ||
| 11 | Mobile home | Cars & Mobility | 2.14× | ||
| 12 | Hobby | Home & Garden | 2.10× | ||
| 13 | William Hill (bookmaker) | Games | 1.97× | ||
| 14 | Betfair | Games | 1.88× | ||
| 15 | Internet & Social Media | 1.78× | |||
| 16 | Distilled beverage | Food & Beverages | 1.76× | ||
| 17 | Aldi | Shopping | 1.63× | ||
| 18 | Volunteering | Politics & Society | 1.61× | ||
| 19 | Organic food | Food & Beverages | 1.61× | ||
| 20 | Kitchen | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.45× | |
| Healthy Lifestyle | BALANCE | 1.24× | |
| DIY Mentality | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Community Orientation | OPEN | 0.91× | |
| Career Orientation | POWER | 0.95× |
Chemical substance has an estimated audience of 7,802,319 people in United Kingdom, concentrated in England and South East.
64.4% of Chemical substance fans are female, 35.6% are male, with an average age of 43.6 years.
Chemical substance fans show strongest brand affinity for Wikipedia (3.29×), Hobby (2.1×), and Refrigerator (2.48×) over the country average.
Chemical substance fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~1M), and North West (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Chemical substance itself, the audience over-indexes on Hobby (2.1×), Refrigerator (2.48×), Esso (2.56×), and Kitchen (1.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Chemical substance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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