Rascasse Audience Intelligence

Chemical substance Audience in Germany

A data profile of the people who buy, follow and care about Chemical substance in Germany — modelled from more than twelve digital signal sources. Chemical substance has an estimated audience of 2,741,444 people in Germany.

#1443among Topic in Germany#248in Business & Career

The average Chemical substance fan in Germany is 40.1 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Ronaldinho, Ric Flair, James Franco, with strongest over-indexing on Ronaldinho (17.73× the country average).

Demographically, the Chemical substance audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chemical substance fan in Germany is more female, around 40.1 years old, with strong Community Orientation tendencies and a notable affinity for Ronaldinho.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chemical substance profile in Germany.

Audience size
2.7M
in Germany
Gender
61.0%♀
39.0% male
Age
40.1
average years
Country rank
#2380
Topic in Germany
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chemical substance fans

61.0% are female, 39.0% are male, average age 40.1.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Chemical substance audience in Germany
MetricValue
Female61.0%
Male39.0%
Average age40.1
Estimated audience size2,741,444
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Chemical substance audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3923%
40-4924%
50+18%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Chemical substance audience comes from Germany.

Worldwide audience distribution share by country for Chemical substance
CountryShare
United States23.1%
United Kingdom4.7%
India4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chemical substance audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chemical substance fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~2M6.14×
02Rheinland-Pfalz~200K1.43×
03Bayern~400K1.00×
04Saarland~30K1.00×
05Mecklenburg-Vorpommern~50K0.88×
06Bremen~20K0.88×
07Brandenburg~70K0.85×
08Thüringen~60K0.85×
09Sachsen-Anhalt~60K0.83×
10Sachsen~100K0.75×
11Schleswig-Holstein~70K0.69×
12Hessen~100K0.68×
13Hamburg~40K0.67×
14Berlin~80K0.63×
15Niedersachsen~200K0.60×
16Nordrhein-Westfalen~300K0.49×
Fig. 06

Affinity by region

Affinity by region — Chemical substance, Germany
0.49×1.00×6.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chemical substance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chemical substance audience
#·InterestCategoryAffinity×
01RonaldinhoSports17.73×
02Elfen LiedLiterature17.73×
03Ric FlairSports16.16×
04James FrancoMovies & TV12.60×
05Vagabond (manga)Literature9.98×
06Rosario DawsonMovies & TV9.11×
07Jimmy KimmelMovies & TV6.31×
08Jennifer Love HewittMovies & TV6.08×
09HertzCars & Mobility5.95×
10Emily BluntMovies & TV3.79×
11Non-alcoholic beverageFood & Beverages3.74×
12Country rapMusic & Radio3.53×
13SatireLiterature2.73×
14Sustainable energyHome & Garden2.08×
15CanadaTravel & Leisure2.00×
16Renewable energyBusiness & Career1.99×
17EnergyHome & Garden1.97×
18Netto Marken-DiscountShopping1.91×
19TagesschauMovies & TV1.81×
20Müller (company)Food & Beverages1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chemical substance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chemical substance audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.64×
SpiritualityBALANCE1.54×
Quality AwarenessPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chemical substance audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.90×
Sports ActivityPOWER0.93×
Price SensitivityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chemical substance have in Germany?

Chemical substance has an estimated audience of 2,741,444 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Chemical substance fans?

61.0% of Chemical substance fans are female, 39.0% are male, with an average age of 40.1 years.

03

Which brands do Chemical substance fans like most?

Chemical substance fans show strongest brand affinity for Ronaldinho (17.73×), Ric Flair (16.16×), and James Franco (12.6×) over the country average.

04

Where do Chemical substance fans live in Germany?

Chemical substance fans in Germany are most concentrated in Baden-Württemberg (reach ~2M), Bayern (reach ~400K), and Nordrhein-Westfalen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Chemical substance fans also like?

Beyond Chemical substance itself, the audience over-indexes on Ric Flair (16.16×), James Franco (12.6×), Tagesschau (1.81×), and Netto Marken-Discount (1.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Chemical substance audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chemical substance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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