Chemical substance Audience in Germany
Chemical substance has an estimated audience of 2,741,444 people in Germany. 61.0% are female, 39.0% are male, average age 40.1. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Škoda Kodiaq, Snow White (Fables), 3D printing, Medieval fantasy, Este, Veneto.
The average Chemical substance fan in Germany is 40.1 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Škoda Kodiaq, Snow White (Fables), 3D printing, with strongest over-indexing on Škoda Kodiaq (2.04× the country average). Demographically, the Chemical substance audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Chemical substance fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 40.1 |
| Estimated audience size | 2,741,444 |
Audience persona
The typical Chemical substance fan in Germany is more female, around 40.1 years old, with strong Sustainability tendencies and a notable affinity for Škoda Kodiaq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 2,056,084 | 6.32× |
| Bayern | 457,514 | 1.04× |
| Nordrhein-Westfalen | 252,646 | 0.42× |
| Rheinland-Pfalz | 208,074 | 1.51× |
| Hessen | 129,866 | 0.62× |
| Niedersachsen | 127,616 | 0.48× |
| Sachsen | 83,745 | 0.62× |
| Brandenburg | 60,079 | 0.71× |
| Berlin | 57,132 | 0.47× |
| Schleswig-Holstein | 46,438 | 0.47× |
| Sachsen-Anhalt | 44,277 | 0.62× |
| Thüringen | 43,037 | 0.62× |
| Saarland | 28,182 | 0.84× |
| Mecklenburg-Vorpommern | 25,234 | 0.48× |
| Hamburg | 22,346 | 0.36× |
| Bremen | 9,725 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 2.04× | Cars & Mobility |
| Snow White (Fables) | 2.07× | Literature |
| 3D printing | 1.83× | Technology & Electronics |
| Medieval fantasy | 8.68× | Literature |
| Este, Veneto | 1.96× | Travel & Leisure |
| Esra Erol | 4.27× | Movies & TV |
| Sixx | 2.14× | Movies & TV |
| Buying a House | 3.88× | Home & Garden |
| The Journey (1959 film) | 9.23× | Movies & TV |
| Cachorro | 2.11× | Pets & Animals |
| Bank account | 1.75× | Business & Career |
| Home Delivery | 1.59× | Food & Beverages |
| Erzberg Rodeo | 7.53× | Sports |
| Kamado | 17.73× | Home & Garden |
| Kodi (software) | 1.61× | Technology & Electronics |
| Buying and Selling Real Estate | 3.85× | Home & Garden |
| Video izle | 1.76× | |
| Eco Friendly Living | 1.76× | Home & Garden |
| Samanyolu Haber | 2.04× | Movies & TV |
| Ipekyol | 1.84× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.88 |
| DIY Mentality | THRILL | 1.6 |
| Indulgence | JOY | 1.56 |
| Design Affinity | PREMIUM | 1.47 |
| Healthy Lifestyle | BALANCE | 1.44 |
| Creativity | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.7% |
| India | 4.0% |
See Chemical substance audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Chemical substance have in Germany?
Chemical substance has an estimated audience of 2,741,444 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Chemical substance fans?
61.0% of Chemical substance fans are female, 39.0% are male, with an average age of 40.1 years.
Which brands do Chemical substance fans like most?
Chemical substance fans show strongest brand affinity for Škoda Kodiaq (2.04×), Snow White (Fables) (2.07×), and 3D printing (1.83×) over the country average.
Where do Chemical substance fans live in Germany?
Chemical substance fans in Germany are most concentrated in Baden-Württemberg (reach 2,056,084), Bayern (reach 457,514), and Nordrhein-Westfalen (reach 252,646). These three regions account for the largest share of the active audience.
What other brands do Chemical substance fans also like?
Beyond Chemical substance itself, the audience over-indexes on Snow White (Fables) (2.07×), 3D printing (1.83×), Medieval fantasy (8.68×), and Este, Veneto (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chemical substance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.