Chemical substance Audience in United States

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Chemical substance has an estimated audience of 38,026,864 people in United States. 59.7% are female, 40.3% are male, average age 41.6. Top regions: Texas, California, Florida. Top brand affinities: Dentistry, Dollar General, Made in USA, Texas Roadhouse, Real property.

The average Chemical substance fan in United States is 41.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Dentistry, Dollar General, Made in USA, with strongest over-indexing on Dentistry (2.42× the country average). Demographically, the Chemical substance audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Chemical substance fans

Demographic split for Chemical substance audience in United States
MetricValue
Female59.7%
Male40.3%
Average age41.6
Estimated audience size38,026,864

Audience persona

The typical Chemical substance fan in United States is more female, around 41.6 years old, with strong Quality Awareness tendencies and a notable affinity for Dentistry.

Top regions in United States

Top regions ranked by reach for Chemical substance in United States
RegionReachAffinity
Texas2,306,8190.71×
California2,294,3970.55×
Florida1,715,7290.67×
New York1,451,9770.68×
North Carolina716,8440.63×
Georgia711,0310.61×
Ohio676,3590.58×
Illinois669,2020.53×
Virginia616,6100.67×
Michigan561,0910.56×
Pennsylvania552,9480.43×
Arizona519,5540.67×
Washington449,6490.59×
New Jersey442,0210.46×
Louisiana425,6890.87×
Tennessee398,4710.52×
Massachusetts394,8220.53×
Missouri392,9560.64×
Kentucky386,6250.81×
Maryland374,9240.57×
Wisconsin353,4650.62×
Indiana344,8880.5×
Alabama330,2090.62×
Oklahoma323,5240.77×
Mississippi319,1821.02×
Colorado304,2670.51×
South Carolina291,5090.51×
West Virginia285,4581.61×
Arkansas283,5570.91×
Alaska262,9533.23×
Kansas243,3850.81×
Idaho243,3281.28×
Hawaii232,4451.42×
Iowa231,0570.74×
Connecticut229,9690.6×
Montana229,2262.17×
South Dakota226,2542.57×
North Dakota220,2972.82×
New Hampshire217,1141.45×
Nebraska212,6021.11×
New Mexico211,4921.11×
Nevada210,8080.57×
Rhode Island209,6491.73×
Maine209,5231.54×
Oregon208,1160.48×
Utah206,8740.61×
Vermont206,2023.09×
Minnesota199,4570.37×
Delaware187,7471.79×
Washington, District of Columbia135,5601.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chemical substance audience
BrandAffinityCategory
Dentistry2.42×Business & Career
Dollar General1.57×Shopping
Made in USA2.34×Business & Career
Texas Roadhouse1.53×Food & Beverages
Real property1.85×Home & Garden
J. C. Penney1.73×Shopping
Hormone2.65×Health
Menards1.52×Home & Garden
Livemusic1.58×Music & Radio
Wedding dress2.06×Fashion & Accessoires
Five Below1.59×Shopping
Publix1.51×Shopping
Western Union2.33×Business & Career
IHOP1.59×Food & Beverages
Kitchenware1.52×Home & Garden
Microwave oven1.72×Home & Garden
Hair coloring1.52×Beauty & Wellness
Eyelash extensions1.61×Beauty & Wellness
Hair iron1.57×Beauty & Wellness
Breast Cancer awareness1.78×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chemical substance audience
TraitClusterScore
Quality AwarenessPREMIUM1.19
SustainabilityBALANCE1.17
DIY MentalityTHRILL1.15
CreativityOPEN1.14
Healthy LifestyleBALANCE1.13
Urban LifestyleOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Chemical substance
CountryShare
United States23.1%
United Kingdom4.7%
India4.0%

See Chemical substance audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Chemical substance have in United States?

Chemical substance has an estimated audience of 38,026,864 people in United States, concentrated in Texas and California.

What is the gender split and age of Chemical substance fans?

59.7% of Chemical substance fans are female, 40.3% are male, with an average age of 41.6 years.

Which brands do Chemical substance fans like most?

Chemical substance fans show strongest brand affinity for Dentistry (2.42×), Dollar General (1.57×), and Made in USA (2.34×) over the country average.

Where do Chemical substance fans live in United States?

Chemical substance fans in United States are most concentrated in Texas (reach 2,306,819), California (reach 2,294,397), and Florida (reach 1,715,729). These three regions account for the largest share of the active audience.

What other brands do Chemical substance fans also like?

Beyond Chemical substance itself, the audience over-indexes on Dollar General (1.57×), Made in USA (2.34×), Texas Roadhouse (1.53×), and Real property (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chemical substance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.