Chemical substance Audience in United States

Chemical substance logo

Chemical substance has an estimated audience of 38,026,864 people in United States. 59.7% are female, 40.3% are male, average age 41.6. Top regions: Texas, California, Florida. Top brand affinities: Certified diabetes educator, Tierra Cali, Software widget, Hattiesburg, Mississippi, EShakti.

The average Chemical substance fan in United States is 41.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Certified diabetes educator, Tierra Cali, Software widget, with strongest over-indexing on Certified diabetes educator (3.83× the country average). Demographically, the Chemical substance audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Chemical substance fans

Demographic split for Chemical substance audience in United States
MetricValue
Female59.7%
Male40.3%
Average age41.6
Estimated audience size38,026,864

Audience persona

The typical Chemical substance fan in United States is more female, around 41.6 years old, with strong Quality Awareness tendencies and a notable affinity for Certified diabetes educator.

Top regions in United States

Top regions ranked by reach for Chemical substance in United States
RegionReachAffinity
Texas2,306,8190.71×
California2,294,3970.55×
Florida1,715,7290.67×
New York1,451,9770.68×
North Carolina716,8440.63×
Georgia711,0310.61×
Ohio676,3590.58×
Illinois669,2020.53×
Virginia616,6100.67×
Michigan561,0910.56×
Pennsylvania552,9480.43×
Arizona519,5540.67×
Washington449,6490.59×
New Jersey442,0210.46×
Louisiana425,6890.87×
Tennessee398,4710.52×
Massachusetts394,8220.53×
Missouri392,9560.64×
Kentucky386,6250.81×
Maryland374,9240.57×
Wisconsin353,4650.62×
Indiana344,8880.5×
Alabama330,2090.62×
Oklahoma323,5240.77×
Mississippi319,1821.02×
Colorado304,2670.51×
South Carolina291,5090.51×
West Virginia285,4581.61×
Arkansas283,5570.91×
Alaska262,9533.23×
Kansas243,3850.81×
Idaho243,3281.28×
Hawaii232,4451.42×
Iowa231,0570.74×
Connecticut229,9690.6×
Montana229,2262.17×
South Dakota226,2542.57×
North Dakota220,2972.82×
New Hampshire217,1141.45×
Nebraska212,6021.11×
New Mexico211,4921.11×
Nevada210,8080.57×
Rhode Island209,6491.73×
Maine209,5231.54×
Oregon208,1160.48×
Utah206,8740.61×
Vermont206,2023.09×
Minnesota199,4570.37×
Delaware187,7471.79×
Washington, District of Columbia135,5601.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chemical substance audience
BrandAffinityCategory
Certified diabetes educator3.83×Business & Career
Tierra Cali1.92×Travel & Leisure
Software widget2.73×Technology & Electronics
Hattiesburg, Mississippi1.59×Travel & Leisure
EShakti1.59×Shopping
Escape Games2.42×Games
Cachorros1.67×Pets & Animals
Mad About You1.52×Movies & TV
Voltron: Legendary Defender1.94×Movies & TV
Bounce (film)1.52×Movies & TV
iZombie1.63×Movies & TV
Final Fantasy VII (Famicom)1.59×Games
Lion of Judah1.61×
Fat-tailed sheep2.33×Pets & Animals
Cake Craft and Decoration1.67×Food & Beverages
Cachaça1.71×Food & Beverages
Cash Cab (U.S. game show)1.67×Movies & TV
Dyango3.02×Music & Radio
The Finder (U.S. TV series)1.54×Movies & TV
Hélio Gracie1.81×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chemical substance audience
TraitClusterScore
Quality AwarenessPREMIUM1.19
SustainabilityBALANCE1.17
DIY MentalityTHRILL1.15
CreativityOPEN1.14
Healthy LifestyleBALANCE1.13
Urban LifestyleOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Chemical substance
CountryShare
United States23.1%
United Kingdom4.7%
India4.0%

See Chemical substance audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Chemical substance have in United States?

Chemical substance has an estimated audience of 38,026,864 people in United States, concentrated in Texas and California.

What is the gender split and age of Chemical substance fans?

59.7% of Chemical substance fans are female, 40.3% are male, with an average age of 41.6 years.

Which brands do Chemical substance fans like most?

Chemical substance fans show strongest brand affinity for Certified diabetes educator (3.83×), Tierra Cali (1.92×), and Software widget (2.73×) over the country average.

Where do Chemical substance fans live in United States?

Chemical substance fans in United States are most concentrated in Texas (reach 2,306,819), California (reach 2,294,397), and Florida (reach 1,715,729). These three regions account for the largest share of the active audience.

What other brands do Chemical substance fans also like?

Beyond Chemical substance itself, the audience over-indexes on Tierra Cali (1.92×), Software widget (2.73×), Hattiesburg, Mississippi (1.59×), and EShakti (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chemical substance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.