Rascasse Audience Intelligence

Chemical substance Audience in United States

A data profile of the people who buy, follow and care about Chemical substance in United States — modelled from more than twelve digital signal sources. Chemical substance has an estimated audience of 38,026,864 people in United States.

#444among Topic in United States#90in Business & Career

The average Chemical substance fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Genetics, Dentistry, with strongest over-indexing on Real property (2.07× the country average).

Demographically, the Chemical substance audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chemical substance fan in United States is more female, around 41.6 years old, with strong Career Orientation tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chemical substance profile in United States.

Audience size
38M
in United States
Gender
59.7%♀
40.3% male
Age
41.6
average years
Country rank
#622
Topic in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chemical substance fans

59.7% are female, 40.3% are male, average age 41.6.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Chemical substance audience in United States
MetricValue
Female59.7%
Male40.3%
Average age41.6
Estimated audience size38,026,864
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Chemical substance audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4923%
50+25%
Fig. 04

Worldwide distribution

23.1%

of the worldwide Chemical substance audience comes from United States.

Worldwide audience distribution share by country for Chemical substance
CountryShare
United States23.1%
United Kingdom4.7%
India4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chemical substance audience in United States is strongest.

Fig. 05

Top regions by affinity

Chemical substance fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~90K1.36×
02North Dakota~100K1.35×
03Alaska~100K1.30×
04Maine~200K1.27×
05South Dakota~100K1.22×
06Montana~100K1.19×
07West Virginia~200K1.17×
08Delaware~100K1.13×
09Rhode Island~100K1.10×
10New Hampshire~200K1.07×
11Idaho~200K1.06×
12Hawaii~200K1.06×
13New Mexico~200K1.05×
14Mississippi~300K1.03×
15Nebraska~200K1.02×
16Washington, District of Columbia~100K1.02×
17Arkansas~300K1.01×
18Louisiana~500K0.97×
19Kansas~300K0.97×
20Iowa~300K0.96×
21Kentucky~500K0.94×
22Oklahoma~400K0.94×
23Alabama~500K0.93×
24Connecticut~400K0.93×
25Nevada~300K0.93×
26Utah~300K0.93×
27Oregon~400K0.91×
28Missouri~500K0.90×
29South Carolina~500K0.90×
30Wisconsin~500K0.89×
31Indiana~600K0.88×
32Minnesota~500K0.88×
33Arizona~700K0.87×
34Tennessee~700K0.87×
35Maryland~600K0.87×
36Colorado~500K0.87×
37Massachusetts~600K0.86×
38Washington~600K0.85×
39Michigan~800K0.84×
40Virginia~800K0.84×
41Ohio~1M0.82×
42Georgia~1M0.82×
43North Carolina~900K0.82×
44New Jersey~800K0.82×
45Texas~2.5M0.81×
46Pennsylvania~1M0.80×
47Illinois~1M0.80×
48New York~1.5M0.77×
49Florida~2M0.75×
50California~3M0.70×
Fig. 06

Affinity by region

Affinity by region — Chemical substance, United States
0.70×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chemical substance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chemical substance audience
#·InterestCategoryAffinity×
01ShellfishFood & Beverages2.44×
02HormoneHealth2.09×
03Real propertyHome & Garden2.07×
04Non-alcoholic beverageFood & Beverages1.99×
05CappuccinoFood & Beverages1.89×
06Microwave ovenHome & Garden1.85×
07Made in USABusiness & Career1.82×
08Paleolithic dietHealth1.80×
09Western UnionBusiness & Career1.79×
10DentistryBusiness & Career1.69×
11HoneyFood & Beverages1.67×
12HypermarketShopping1.66×
13NASDAQBusiness & Career1.65×
14GeneticsKids & Family1.64×
15Preventive healthcareHealth1.62×
16InnovationBusiness & Career1.58×
17Discount storesShopping1.54×
18Sustainable energyHome & Garden1.53×
19QVCMovies & TV1.52×
20Rail transportTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chemical substance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chemical substance audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.26×
IndulgenceJOY1.22×
Quality AwarenessPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chemical substance audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.83×
Pet OwnershipJOY0.83×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chemical substance have in United States?

Chemical substance has an estimated audience of 38,026,864 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chemical substance fans?

59.7% of Chemical substance fans are female, 40.3% are male, with an average age of 41.6 years.

03

Which brands do Chemical substance fans like most?

Chemical substance fans show strongest brand affinity for Real property (2.07×), Genetics (1.64×), and Dentistry (1.69×) over the country average.

04

Where do Chemical substance fans live in United States?

Chemical substance fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Chemical substance fans also like?

Beyond Chemical substance itself, the audience over-indexes on Genetics (1.64×), Dentistry (1.69×), Made in USA (1.82×), and Discount stores (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Chemical substance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chemical substance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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