A data profile of the people who buy, follow and care about Chemical substance in Canada — modelled from more than twelve digital signal sources. Chemical substance has an estimated audience of 3,543,797 people in Canada.
The average Chemical substance fan in Canada is 40.9 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Innovation, Western Union, with strongest over-indexing on Real property (1.86× the country average).
Demographically, the Chemical substance audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Tradition, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Chemical substance fan in Canada is more female, around 40.9 years old, with strong Tradition tendencies and a notable affinity for Real property.
The key figures that characterise the Chemical substance profile in Canada.
59.1% are female, 40.9% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 40.9 |
| Estimated audience size | 3,543,797 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Chemical substance audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.7% |
| India | 4.0% |
Where the Chemical substance audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Brunswick | ~90K | 1.07× | |
| 02 | Saskatchewan | ~100K | 1.03× | |
| 03 | Nova Scotia | ~100K | 1.03× | |
| 04 | Manitoba | ~100K | 1.01× | |
| 05 | British Columbia | ~500K | 0.97× | |
| 06 | Ontario | ~1.5M | 0.95× | |
| 07 | Alberta | ~400K | 0.93× | |
| 08 | Quebec | ~800K | 0.89× |
The strongest cross-interests of the Chemical substance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Water filter | Food & Beverages | 3.01× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.33× | ||
| 03 | Mineral water | Food & Beverages | 2.24× | ||
| 04 | Laundry detergent | Home & Garden | 2.18× | ||
| 05 | Fertilizer | Home & Garden | 2.02× | ||
| 06 | Microwave oven | Home & Garden | 1.96× | ||
| 07 | Western Union | Business & Career | 1.94× | ||
| 08 | Real property | Home & Garden | 1.86× | ||
| 09 | Cappuccino | Food & Beverages | 1.80× | ||
| 10 | Blanket | Home & Garden | 1.78× | ||
| 11 | Bored Panda | Internet & Social Media | 1.78× | ||
| 12 | Innovation | Business & Career | 1.73× | ||
| 13 | Street food | Food & Beverages | 1.72× | ||
| 14 | Sustainable energy | Home & Garden | 1.69× | ||
| 15 | Herbalism | Health | 1.66× | ||
| 16 | Kitchenware | Home & Garden | 1.60× | ||
| 17 | Hypermarket | Shopping | 1.54× | ||
| 18 | Tabloid (newspaper format) | Literature | 1.52× | ||
| 19 | Espresso | Food & Beverages | 1.51× | ||
| 20 | Britney Spears | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.47× | |
| Indulgence | JOY | 1.45× | |
| Quality Awareness | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Social Media Usage | JOY | 0.87× | |
| Pet Ownership | JOY | 0.90× |
Chemical substance has an estimated audience of 3,543,797 people in Canada, concentrated in Ontario and Quebec.
59.1% of Chemical substance fans are female, 40.9% are male, with an average age of 40.9 years.
Chemical substance fans show strongest brand affinity for Real property (1.86×), Innovation (1.73×), and Western Union (1.94×) over the country average.
Chemical substance fans in Canada are most concentrated in Ontario (reach ~1.5M), Quebec (reach ~800K), and British Columbia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Chemical substance itself, the audience over-indexes on Innovation (1.73×), Western Union (1.94×), Microwave oven (1.96×), and Non-alcoholic beverage (2.33×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Chemical substance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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