A data profile of the people who buy, follow and care about Chemical substance in Spain — modelled from more than twelve digital signal sources. Chemical substance has an estimated audience of 3,074,910 people in Spain.
Chemical substance has an estimated audience of 3,074,910 people in Spain. 63.1% are female, 36.9% are male, average age 45.4. Top brand affinities: IBEX 35, Caixabank, Aldi, New Testament, Refrigerator.
Top brand affinities include IBEX 35, Caixabank, Aldi, with strongest over-indexing on IBEX 35 (2.65× the country average).
Demographically, the Chemical substance audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Chemical substance fan in Spain is more female, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Chemical substance profile in Spain.
63.1% are female, 36.9% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 45.4 |
| Estimated audience size | 3,074,910 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 32% |
of the worldwide Chemical substance audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.7% |
| India | 4.0% |
The strongest cross-interests of the Chemical substance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 8.28× | ||
| 02 | Novo Nordisk | Health | 8.28× | ||
| 03 | Colin Farrell | Movies & TV | 7.10× | ||
| 04 | Satire | Literature | 4.19× | ||
| 05 | Rayo Vallecano | Travel & Leisure | 3.71× | ||
| 06 | Risk management | Business & Career | 3.18× | ||
| 07 | Refrigerator | Home & Garden | 2.94× | ||
| 08 | Volunteering | Politics & Society | 2.70× | ||
| 09 | Political science | Business & Career | 2.68× | ||
| 10 | IBEX 35 | Business & Career | 2.65× | ||
| 11 | Preventive healthcare | Health | 2.54× | ||
| 12 | Genetics | Kids & Family | 2.28× | ||
| 13 | Caixabank | Business & Career | 2.17× | ||
| 14 | Travel website | Travel & Leisure | 2.08× | ||
| 15 | Aldi | Shopping | 2.06× | ||
| 16 | TripAdvisor | Travel & Leisure | 1.98× | ||
| 17 | Real property | Home & Garden | 1.96× | ||
| 18 | Wikipedia | Internet & Social Media | 1.88× | ||
| 19 | Innovation | Business & Career | 1.84× | ||
| 20 | Take-out | Food & Beverages | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.63× | |
| Community Orientation | OPEN | 1.61× | |
| Individualism | JOY | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.81× | |
| Social Media Usage | JOY | 0.90× | |
| DIY Mentality | THRILL | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Chemical substance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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