Chemical substance Audience in Mexico
Chemical substance has an estimated audience of 6,267,065 people in Mexico. 56.4% are female, 43.6% are male, average age 31.2. Top brand affinities: Chris Martin, National Car Rental, Catholic Church, MSN, Pedro Pascal.
Top brand affinities include Chris Martin, National Car Rental, Catholic Church, with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the Chemical substance audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Chemical substance fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 31.2 |
| Estimated audience size | 6,267,065 |
Audience persona
The typical Chemical substance fan in Mexico is more female, around 31.2 years old, with strong Spirituality tendencies and a notable affinity for Chris Martin.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| Catholic Church | 2.85× | Politics & Society |
| MSN | 2.9× | News |
| Pedro Pascal | 3.24× | Movies & TV |
| Banana | 2.88× | Food & Beverages |
| Sarcasm | 2.98× | Politics & Society |
| Travel agency | 2.81× | Travel & Leisure |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Wattpad | 3.25× | Internet & Social Media |
| Game consoles | 2.05× | Technology & Electronics |
| El País | 2.71× | News |
| Radio | 1.79× | Technology & Electronics |
| Dentistry | 2.58× | Business & Career |
| Freeware | 2.5× | Technology & Electronics |
| Broadcasting of sports events | 3.24× | Movies & TV |
| Sexology | 3× | Kids & Family |
| Breastfeeding | 2.93× | Kids & Family |
| High school | 2.99× | Business & Career |
| Bruce Willis | 2.45× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.41 |
| Travelling | THRILL | 1.33 |
| Creativity | OPEN | 1.16 |
| Urban Lifestyle | OPEN | 1.16 |
| Need for Security | CONSERVATISM | 1.13 |
| Extroversion | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.7% |
| India | 4.0% |
See Chemical substance audiences in other countries
- Chemical substance — Germany
- Chemical substance — United States
- Chemical substance — United Kingdom
- Chemical substance — France
- Chemical substance — Italy
- Chemical substance — Spain
- Chemical substance — Brazil
- Chemical substance — Japan
- Chemical substance — South Korea
- Chemical substance — India
- Chemical substance — Canada
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Chemical substance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.