Chemical substance Audience in Mexico
Chemical substance has an estimated audience of 6,267,065 people in Mexico. 56.4% are female, 43.6% are male, average age 31.2. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (245.35× the country average). Demographically, the Chemical substance audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Chemical substance fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 31.2 |
| Estimated audience size | 6,267,065 |
Audience persona
The typical Chemical substance fan in Mexico is more female, around 31.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Chemical substance fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 245.35× | Shopping |
| Costa Rica | 437.61× | Travel & Leisure |
| Game consoles | 162.74× | Technology & Electronics |
| Catholic Church | 127.22× | Politics & Society |
| Sarcasm | 87.57× | Politics & Society |
| Mobile game | 70.23× | Games |
| Travel agency | 80.13× | Travel & Leisure |
| Banana | 64.44× | Food & Beverages |
| Exfoliation (cosmetology) | 134.27× | Beauty & Wellness |
| Valentine's Day | 109.14× | Kids & Family |
| El País | 61.96× | News |
| Broadcasting of sports events | 78.48× | Movies & TV |
| Dentistry | 55.35× | Business & Career |
| Sexology | 42.13× | Kids & Family |
| Freeware | 33.04× | Technology & Electronics |
| Breastfeeding | 39.65× | Kids & Family |
| Daily Horoscope | 470.44× | Internet & Social Media |
| Multi-level marketing | 47.09× | Business & Career |
| Orange (fruit) | 50.39× | Food & Beverages |
| Papaya | 39.65× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 26.26 |
| Travelling | THRILL | 20.81 |
| Urban Lifestyle | OPEN | 4.23 |
| Risk Appetite | THRILL | 2.18 |
| Mindfulness | BALANCE | 1.66 |
| Convenience Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.7% |
| India | 4.0% |
See Chemical substance audiences in other countries
- Chemical substance — Germany
- Chemical substance — United States
- Chemical substance — United Kingdom
- Chemical substance — France
- Chemical substance — Italy
- Chemical substance — Spain
- Chemical substance — Brazil
- Chemical substance — Japan
- Chemical substance — South Korea
- Chemical substance — India
- Chemical substance — Canada
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Chemical substance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.